"Analyzing and Predicting Consumer Response to Short Videos in E-Commerce."

Yutong Guo et al. (2024)

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DOI: 10.1145/3690393

access: closed

type: Journal Article

metadata version: 2025-10-14

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Yutong Guo, Chao Ban, Jiang Yang, Khim-Yong Goh, Xiao Liu, Xixian Peng, Xiaobo Li:
Analyzing and Predicting Consumer Response to Short Videos in E-Commerce. ACM Trans. Manag. Inf. Syst. 15(4): 17:1-17:23 (2024)

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