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"Werbung für Finanzdienstleistungen im Internet: eine Studie zur ..."
Burkhard Henn (1999)
- Burkhard Henn:
Werbung für Finanzdienstleistungen im Internet: eine Studie zur Wirkung der Bannerwerbung. University of Göttingen, Germany, Gabler 1999, ISBN 978-3-8244-6983-3, pp. 1-214
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