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@article{DBLP:journals/mktsci/AkbariW22,
author = {Karl Akbari and
Udo Wagner},
title = {Erratum on the Pay-as-You-Wish Model by Chen et al. {(2017)}},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {657},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1319},
doi = {10.1287/mksc.2021.1319},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AkbariW22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BojdY22,
author = {Behnaz Bojd and
Hema Yoganarasimhan},
title = {Star-Cursed Lovers: Role of Popularity Information in Online Dating},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {73--92},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1301},
doi = {10.1287/mksc.2021.1301},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/BojdY22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BollingerGKS22,
author = {Bryan K. Bollinger and
Kenneth T. Gillingham and
A. Justin Kirkpatrick and
Steven Sexton},
title = {Visibility and Peer Influence in Durable Good Adoption},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {453--476},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1306},
doi = {10.1287/mksc.2021.1306},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BollingerGKS22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BrancatelliFIO22,
author = {Calogero Brancatelli and
Adrian Fritzsche and
Roman Inderst and
Thomas Otter},
title = {Measuring Income and Wealth Effects on Private-Label Demand with Matched
Administrative Data},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {637--656},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1334},
doi = {10.1287/mksc.2021.1334},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BrancatelliFIO22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenKZ22,
author = {Yuxin Chen and
Oded Koenigsberg and
Z. John Zhang},
title = {Rejoinder on "Erratum on the Pay-as-You-Wish Model by Chen et al.
(2017)"},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {658},
year = {2022},
url = {https://doi.org/10.1287/mksc.2022.1348},
doi = {10.1287/mksc.2022.1348},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenKZ22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenL22,
author = {Yuxin Chen and
Qihong Liu},
title = {Signaling Through Advertising When an Ad Can Be Blocked},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {166--187},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1288},
doi = {10.1287/mksc.2021.1288},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/ChenL22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChiletM22,
author = {Jorge Ale Chilet and
Sarah Moshary},
title = {Beyond Consumer Switching: Supply Responses to Food Packaging and
Advertising Regulations},
journal = {Mark. Sci.},
volume = {41},
number = {2},
pages = {243--270},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1315},
doi = {10.1287/mksc.2021.1315},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChiletM22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DewAT22,
author = {Ryan Dew and
Asim Ansari and
Olivier Toubia},
title = {Letting Logos Speak: Leveraging Multiview Representation Learning
for Data-Driven Branding and Logo Design},
journal = {Mark. Sci.},
volume = {41},
number = {2},
pages = {401--425},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1326},
doi = {10.1287/mksc.2021.1326},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DewAT22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DukesLS22,
author = {Anthony J. Dukes and
Qihong Liu and
Jie Shuai},
title = {Skippable Ads: Interactive Advertising on Digital Media Platforms},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {528--547},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1324},
doi = {10.1287/mksc.2021.1324},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DukesLS22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FerecatuB22,
author = {Alina Ferecatu and
Arnaud De Bruyn},
title = {Understanding Managers' Trade-Offs Between Exploration and Exploitation},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {139--165},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1304},
doi = {10.1287/mksc.2021.1304},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/FerecatuB22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FongH22,
author = {Jessica Fong and
Megan Hunter},
title = {Can Facing the Truth Improve Outcomes? Effects of Information in Consumer
Finance},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {33--50},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1298},
doi = {10.1287/mksc.2021.1298},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/FongH22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Ghili22,
author = {Soheil Ghili},
title = {Network Formation and Bargaining in Vertical Markets: The Case of
Narrow Networks in Health Insurance},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {501--527},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1331},
doi = {10.1287/mksc.2021.1331},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Ghili22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HajihashemiSS22,
author = {Bita Hajihashemi and
Amin Sayedi and
Jeffrey D. Shulman},
title = {The Perils of Personalized Pricing with Network Effects},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {477--500},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1323},
doi = {10.1287/mksc.2021.1323},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HajihashemiSS22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Haviv22,
author = {Avery M. Haviv},
title = {Consumer Search, Price Promotions, and Counter-Cyclic Pricing},
journal = {Mark. Sci.},
volume = {41},
number = {2},
pages = {294--314},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1327},
doi = {10.1287/mksc.2021.1327},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Haviv22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HollenbeckG22,
author = {Brett Hollenbeck and
Renato Zaterka Giroldo},
title = {Winning Big: Scale and Success in Retail Entrepreneurship},
journal = {Mark. Sci.},
volume = {41},
number = {2},
pages = {271--293},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1316},
doi = {10.1287/mksc.2021.1316},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HollenbeckG22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Hristakeva22,
author = {Sylvia Hristakeva},
title = {Determinants of Channel Profitability: Retailers' Control over Product
Selections as Contracting Leverage},
journal = {Mark. Sci.},
volume = {41},
number = {2},
pages = {315--335},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1308},
doi = {10.1287/mksc.2021.1308},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Hristakeva22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Huang22,
author = {Yufeng Huang},
title = {Tied Goods and Consumer Switching Costs},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {93--114},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1312},
doi = {10.1287/mksc.2021.1312},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/Huang22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyerZ22,
author = {Ganesh Iyer and
Zemin (Zachary) Zhong},
title = {Pushing Notifications as Dynamic Information Design},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {51--72},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1305},
doi = {10.1287/mksc.2021.1305},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/IyerZ22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KolayT22,
author = {Sreya Kolay and
Rajeev K. Tyagi},
title = {Optimal Bundling of Events},
journal = {Mark. Sci.},
volume = {41},
number = {2},
pages = {380--400},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1314},
doi = {10.1287/mksc.2021.1314},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KolayT22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LinM22,
author = {Tesary Lin and
Sanjog Misra},
title = {Frontiers: The Identity Fragmentation Bias},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {433--440},
year = {2022},
url = {https://doi.org/10.1287/mksc.2022.1360},
doi = {10.1287/mksc.2022.1360},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LinM22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LongJS22,
author = {Fei Long and
Kinshuk Jerath and
Miklos Sarvary},
title = {Designing an Online Retail Marketplace: Leveraging Information from
Sponsored Advertising},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {115--138},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1307},
doi = {10.1287/mksc.2021.1307},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/LongJS22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MisraSZ22,
author = {Kanishka Misra and
Vishal Singh and
Qianyun (Poppy) Zhang},
title = {Frontiers: Impact of Stay-at-Home-Orders and Cost-of-Living on Stimulus
Response: Evidence from the {CARES} Act},
journal = {Mark. Sci.},
volume = {41},
number = {2},
pages = {211--229},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1329},
doi = {10.1287/mksc.2021.1329},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MisraSZ22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NaumzikFW22,
author = {Christof Naumzik and
Stefan Feuerriegel and
Markus Weinmann},
title = {I Will Survive: Predicting Business Failures from Customer Ratings},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {188--207},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1317},
doi = {10.1287/mksc.2021.1317},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/NaumzikFW22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OrhunGH22,
author = {A. Yesim Orhun and
Tong Guo and
Andreas Hagemann},
title = {Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {548--574},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1341},
doi = {10.1287/mksc.2021.1341},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/OrhunGH22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkP22,
author = {Hee Mok Park and
Joseph Pancras},
title = {Social and Spatiotemporal Impacts of Casino Jackpot Events},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {575--592},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1342},
doi = {10.1287/mksc.2021.1342},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ParkP22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PeiM22,
author = {Amy Pei and
Dina Mayzlin},
title = {Influencing Social Media Influencers Through Affiliation},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {593--615},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1322},
doi = {10.1287/mksc.2021.1322},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/PeiM22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/QianX22,
author = {Yi Qian and
Hui Xie},
title = {Simplifying Bias Correction for Selective Sampling: {A} Unified Distribution-Free
Approach to Handling Endogenously Selected Samples},
journal = {Mark. Sci.},
volume = {41},
number = {2},
pages = {336--360},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1330},
doi = {10.1287/mksc.2021.1330},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/QianX22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ReisenbichlerRS22,
author = {Martin Reisenbichler and
Thomas Reutterer and
David A. Schweidel and
Daniel Dan},
title = {Frontiers: Supporting Content Marketing with Natural Language Generation},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {441--452},
year = {2022},
url = {https://doi.org/10.1287/mksc.2022.1354},
doi = {10.1287/mksc.2022.1354},
timestamp = {Mon, 08 Aug 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ReisenbichlerRS22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SimCHT22,
author = {Jaeung Sim and
Daegon Cho and
Youngdeok Hwang and
Rahul Telang},
title = {Frontiers: Virus Shook the Streaming Star: Estimating the {COVID-19}
Impact on Music Consumption},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {19--32},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1321},
doi = {10.1287/mksc.2021.1321},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/SimCHT22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SimonovSDB22,
author = {Andrey Simonov and
Szymon Sacher and
Jean{-}Pierre Dub{\'{e}} and
Shirsho Biswas},
title = {Frontiers: The Persuasive Effect of Fox News: Noncompliance with Social
Distancing During the {COVID-19} Pandemic},
journal = {Mark. Sci.},
volume = {41},
number = {2},
pages = {230--242},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1328},
doi = {10.1287/mksc.2021.1328},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SimonovSDB22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Todri22,
author = {Vilma Todri},
title = {Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {7--18},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1309},
doi = {10.1287/mksc.2021.1309},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/Todri22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Toubia22,
author = {Olivier Toubia},
title = {Editorial: {A} New Chapter or a New Page for \emph{Marketing Science}?},
journal = {Mark. Sci.},
volume = {41},
number = {1},
pages = {1--6},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1338},
doi = {10.1287/mksc.2021.1338},
timestamp = {Wed, 23 Feb 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/Toubia22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangYD22,
author = {Botao Yang and
Sha Yang and
Shantanu Dutta},
title = {Platform Service Offering to Business Customers: Strategic Considerations
in Engendering Seller Use of Marketing Tools},
journal = {Mark. Sci.},
volume = {41},
number = {2},
pages = {361--379},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1325},
doi = {10.1287/mksc.2021.1325},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YangYD22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangCLW22,
author = {Shuo Zhang and
Tat Y. Chan and
Xueming Luo and
Xiaoyi Wang},
title = {Time-Inconsistent Preferences and Strategic Self-Control in Digital
Content Consumption},
journal = {Mark. Sci.},
volume = {41},
number = {3},
pages = {616--636},
year = {2022},
url = {https://doi.org/10.1287/mksc.2021.1318},
doi = {10.1287/mksc.2021.1318},
timestamp = {Sun, 24 Jul 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangCLW22.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/0013H21,
author = {Jia Liu and
Shawndra Hill},
title = {Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad
Effectiveness},
journal = {Mark. Sci.},
volume = {40},
number = {1},
pages = {13--22},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1277},
doi = {10.1287/mksc.2020.1277},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/0013H21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AllenderLNR21,
author = {William J. Allender and
Jura Liaukonyte and
Sherif Nasser and
Timothy J. Richards},
title = {Price Fairness and Strategic Obfuscation},
journal = {Mark. Sci.},
volume = {40},
number = {1},
pages = {122--146},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1244},
doi = {10.1287/mksc.2020.1244},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AllenderLNR21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossDS21,
author = {Wilfred Amaldoss and
Jinzhao Du and
Woochoel Shin},
title = {Media Platforms' Content Provision Strategies and Sources of Profits},
journal = {Mark. Sci.},
volume = {40},
number = {3},
pages = {527--547},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1248},
doi = {10.1287/mksc.2020.1248},
timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AmaldossDS21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BachmannMN21,
author = {Patrick Bachmann and
Markus Meierer and
Jeffrey N{\"{a}}f},
title = {The Role of Time-Varying Contextual Factors in Latent Attrition Models
for Customer Base Analysis},
journal = {Mark. Sci.},
volume = {40},
number = {4},
pages = {783--809},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1254},
doi = {10.1287/mksc.2020.1254},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BachmannMN21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BarronKP21,
author = {Kyle Barron and
Edward Kung and
Davide Proserpio},
title = {The Effect of Home-Sharing on House Prices and Rents: Evidence from
Airbnb},
journal = {Mark. Sci.},
volume = {40},
number = {1},
pages = {23--47},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1227},
doi = {10.1287/mksc.2020.1227},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BarronKP21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BlakeMST21,
author = {Tom Blake and
Sarah Moshary and
Kane Sweeney and
Steve Tadelis},
title = {Price Salience and Product Choice},
journal = {Mark. Sci.},
volume = {40},
number = {4},
pages = {619--636},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1261},
doi = {10.1287/mksc.2020.1261},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BlakeMST21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaoZ21,
author = {Xinyu Cao and
Juanjuan Zhang},
title = {Preference Learning and Demand Forecast},
journal = {Mark. Sci.},
volume = {40},
number = {1},
pages = {62--79},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1238},
doi = {10.1287/mksc.2020.1238},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CaoZ21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CoeyLSW21,
author = {Dominic Coey and
Bradley J. Larsen and
Kane Sweeney and
Caio Waisman},
title = {Scalable Optimal Online Auctions},
journal = {Mark. Sci.},
volume = {40},
number = {4},
pages = {593--618},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1283},
doi = {10.1287/mksc.2021.1283},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CoeyLSW21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DhillonA21,
author = {Paramveer S. Dhillon and
Sinan Aral},
title = {Modeling Dynamic User Interests: {A} Neural Matrix Factorization Approach},
journal = {Mark. Sci.},
volume = {40},
number = {6},
pages = {1059--1080},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1293},
doi = {10.1287/mksc.2021.1293},
timestamp = {Fri, 21 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/DhillonA21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeHJ21,
author = {Jean{-}Pierre Dub{\'{e}} and
Ali Horta{\c{c}}su and
Joonhwi Joo},
title = {Random-Coefficients Logit Demand Estimation with Zero-Valued Market
Shares},
journal = {Mark. Sci.},
volume = {40},
number = {4},
pages = {637--660},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1280},
doi = {10.1287/mksc.2020.1280},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DubeHJ21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FossenMD21,
author = {Beth L. Fossen and
Girish Mallapragada and
Anwesha De},
title = {Impact of Political Television Advertisements on Viewers' Response
to Subsequent Advertisements},
journal = {Mark. Sci.},
volume = {40},
number = {2},
pages = {305--324},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1260},
doi = {10.1287/mksc.2020.1260},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FossenMD21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FradkinGH21,
author = {Andrey Fradkin and
Elena Grewal and
David Holtz},
title = {Reciprocity and Unveiling in Two-Sided Reputation Systems: Evidence
from an Experiment on Airbnb},
journal = {Mark. Sci.},
volume = {40},
number = {6},
pages = {1013--1029},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1311},
doi = {10.1287/mksc.2021.1311},
timestamp = {Fri, 21 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/FradkinGH21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GangwarKR21,
author = {Manish Gangwar and
Nanda Kumar and
Ram C. Rao},
title = {Pricing Under Dynamic Competition When Loyal Consumers Stockpile},
journal = {Mark. Sci.},
volume = {40},
number = {3},
pages = {569--588},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1262},
doi = {10.1287/mksc.2020.1262},
timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GangwarKR21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoliC21,
author = {Ali Goli and
Pradeep K. Chintagunta},
title = {What Happens When a Retailer Drops a Product Category? Investigating
the Consequences of Ending Tobacco Sales},
journal = {Mark. Sci.},
volume = {40},
number = {6},
pages = {1169--1198},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1299},
doi = {10.1287/mksc.2021.1299},
timestamp = {Fri, 21 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/GoliC21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GopalakrishnanJ21,
author = {Arun Gopalakrishnan and
Zhenling Jiang and
Yulia Nevskaya and
Raphael Thomadsen},
title = {Can Non-tiered Customer Loyalty Programs Be Profitable?},
journal = {Mark. Sci.},
volume = {40},
number = {3},
pages = {508--526},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1268},
doi = {10.1287/mksc.2020.1268},
timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GopalakrishnanJ21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GopalakrishnanP21,
author = {Arun Gopalakrishnan and
Young{-}Hoon Park},
title = {The Impact of Coupons on the Visit-to-Purchase Funnel},
journal = {Mark. Sci.},
volume = {40},
number = {1},
pages = {48--61},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1232},
doi = {10.1287/mksc.2020.1232},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GopalakrishnanP21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guo21,
author = {Liang Guo},
title = {Endogenous Evaluation and Sequential Search},
journal = {Mark. Sci.},
volume = {40},
number = {3},
pages = {413--427},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1270},
doi = {10.1287/mksc.2020.1270},
timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Guo21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HansenMP21,
author = {Karsten Hansen and
Kanishka Misra and
Mallesh M. Pai},
title = {Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent
Algorithms},
journal = {Mark. Sci.},
volume = {40},
number = {1},
pages = {1--12},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1276},
doi = {10.1287/mksc.2020.1276},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HansenMP21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HeOGS21,
author = {Cheng He and
O. Cem Ozturk and
Chris Gu and
Jorge Mario Silva{-}Risso},
title = {The End of the Express Road for Hybrid Vehicles: Can Governments'
Green Product Incentives Backfire?},
journal = {Mark. Sci.},
volume = {40},
number = {1},
pages = {80--100},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1239},
doi = {10.1287/mksc.2020.1239},
timestamp = {Thu, 05 Aug 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HeOGS21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JacobsFD21,
author = {Bruno J. D. Jacobs and
Dennis Fok and
Bas Donkers},
title = {Understanding Large-Scale Dynamic Purchase Behavior},
journal = {Mark. Sci.},
volume = {40},
number = {5},
pages = {844--870},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1279},
doi = {10.1287/mksc.2020.1279},
timestamp = {Wed, 15 Dec 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/JacobsFD21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiaJW21,
author = {Jian Jia and
Ginger Zhe Jin and
Liad Wagman},
title = {The Short-Run Effects of the General Data Protection Regulation on
Technology Venture Investment},
journal = {Mark. Sci.},
volume = {40},
number = {4},
pages = {661--684},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1271},
doi = {10.1287/mksc.2020.1271},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JiaJW21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangCCW21,
author = {Zhenling Jiang and
Tat Y. Chan and
Hai Che and
Youwei Wang},
title = {Consumer Search and Purchase: An Empirical Investigation of Retargeting
Based on Consumer Online Behaviors},
journal = {Mark. Sci.},
volume = {40},
number = {2},
pages = {219--240},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1255},
doi = {10.1287/mksc.2020.1255},
timestamp = {Fri, 12 Nov 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/JiangCCW21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangH21,
author = {Juncai Jiang and
Chuan He},
title = {Low-Price Guarantees in a Dual Channel of Distribution},
journal = {Mark. Sci.},
volume = {40},
number = {4},
pages = {765--782},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1272},
doi = {10.1287/mksc.2020.1272},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JiangH21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JoshiM21,
author = {Yogesh V. Joshi and
Andr{\'{e}}s Musalem},
title = {When Consumers Learn, Money Burns: Signaling Quality via Advertising
with Observational Learning and Word of Mouth},
journal = {Mark. Sci.},
volume = {40},
number = {1},
pages = {168--188},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1246},
doi = {10.1287/mksc.2020.1246},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JoshiM21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Kim21,
author = {Tongil Kim},
title = {When Franchisee Service Affects Demand: An Application to the Car
Radiator Market and Resale Price Maintenance},
journal = {Mark. Sci.},
volume = {40},
number = {1},
pages = {101--121},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1243},
doi = {10.1287/mksc.2020.1243},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Kim21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KongR21,
author = {Xinyao Kong and
Anita Rao},
title = {Do "Made in USA" Claims Matter?},
journal = {Mark. Sci.},
volume = {40},
number = {4},
pages = {731--764},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1274},
doi = {10.1287/mksc.2020.1274},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KongR21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KornishJ21,
author = {Laura J. Kornish and
Sharaya M. Jones},
title = {Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity},
journal = {Mark. Sci.},
volume = {40},
number = {6},
pages = {1106--1122},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1300},
doi = {10.1287/mksc.2021.1300},
timestamp = {Fri, 21 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/KornishJ21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiLX21,
author = {Xiaolin Li and
Chenxi Liao and
Ying Xie},
title = {Digital Piracy, Creative Productivity, and Customer Care Effort: Evidence
from the Digital Publishing Industry},
journal = {Mark. Sci.},
volume = {40},
number = {4},
pages = {685--707},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1275},
doi = {10.1287/mksc.2020.1275},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiLX21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LinCCZ21,
author = {Chen Lin and
Yuxin Chen and
Jeongwen Chiang and
Yufei Zhang},
title = {Do "Little Emperors" Get More Than "Little Empresses"? Boy-Girl Gender
Discrimination as Evidenced by Consumption Behavior of Chinese Households},
journal = {Mark. Sci.},
volume = {40},
number = {6},
pages = {1123--1146},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1302},
doi = {10.1287/mksc.2021.1302},
timestamp = {Fri, 21 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/LinCCZ21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuRD21,
author = {Shijie Lu and
Koushyar Rajavi and
Isaac Dinner},
title = {The Effect of Over-the-Top Media Services on Piracy Search: Evidence
from a Natural Experiment},
journal = {Mark. Sci.},
volume = {40},
number = {3},
pages = {548--568},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1256},
doi = {10.1287/mksc.2020.1256},
timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LuRD21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuYCG21,
author = {Shijie Lu and
Dai Yao and
Xingyu Chen and
Rajdeep Grewal},
title = {Do Larger Audiences Generate Greater Revenues Under Pay What You Want?
Evidence from a Live Streaming Platform},
journal = {Mark. Sci.},
volume = {40},
number = {5},
pages = {964--984},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1292},
doi = {10.1287/mksc.2021.1292},
timestamp = {Wed, 27 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LuYCG21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/McCarthyO21,
author = {Daniel Minh McCarthy and
Elliot Shin Oblander},
title = {Scalable Data Fusion with Selection Correction: An Application to
Customer Base Analysis},
journal = {Mark. Sci.},
volume = {40},
number = {3},
pages = {459--480},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1259},
doi = {10.1287/mksc.2020.1259},
timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/McCarthyO21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MorozovSDH21,
author = {Ilya Morozov and
Stephan Seiler and
Xiaojing Dong and
Liwen Hou},
title = {Estimation of Preference Heterogeneity in Markets with Costly Search},
journal = {Mark. Sci.},
volume = {40},
number = {5},
pages = {871--899},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1287},
doi = {10.1287/mksc.2021.1287},
timestamp = {Wed, 15 Dec 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/MorozovSDH21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MosharySS21,
author = {Sarah Moshary and
Bradley T. Shapiro and
Jihong Song},
title = {How and When to Use the Political Cycle to Identify Advertising Effects},
journal = {Mark. Sci.},
volume = {40},
number = {2},
pages = {283--304},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1258},
doi = {10.1287/mksc.2020.1258},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MosharySS21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Ning21,
author = {Z. Eddie Ning},
title = {List Price and Discount in a Stochastic Selling Process},
journal = {Mark. Sci.},
volume = {40},
number = {2},
pages = {366--387},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1257},
doi = {10.1287/mksc.2020.1257},
timestamp = {Tue, 06 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Ning21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkSX21,
author = {Sungsik Park and
Woochoel Shin and
Jinhong Xie},
title = {The Fateful First Consumer Review},
journal = {Mark. Sci.},
volume = {40},
number = {3},
pages = {481--507},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1264},
doi = {10.1287/mksc.2020.1264},
timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ParkSX21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ProserpioTV21,
author = {Davide Proserpio and
Isamar Troncoso and
Francesca Valsesia},
title = {Does Gender Matter? The Effect of Management Responses on Reviewing
Behavior},
journal = {Mark. Sci.},
volume = {40},
number = {6},
pages = {1199--1213},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1313},
doi = {10.1287/mksc.2021.1313},
timestamp = {Fri, 21 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/ProserpioTV21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PuranamKN21,
author = {Dinesh Puranam and
Vrinda Kadiyali and
Vishal Narayan},
title = {The Impact of Increase in Minimum Wages on Consumer Perceptions of
Service: {A} Transformer Model of Online Restaurant Reviews},
journal = {Mark. Sci.},
volume = {40},
number = {5},
pages = {985--1004},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1294},
doi = {10.1287/mksc.2021.1294},
timestamp = {Wed, 15 Dec 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/PuranamKN21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RafieianY21,
author = {Omid Rafieian and
Hema Yoganarasimhan},
title = {Targeting and Privacy in Mobile Advertising},
journal = {Mark. Sci.},
volume = {40},
number = {2},
pages = {193--218},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1235},
doi = {10.1287/mksc.2020.1235},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RafieianY21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RossiR21,
author = {Federico Rossi and
Gaia Rubera},
title = {Measuring Competition for Attention in Social Media: National Women's
Soccer League Players on Twitter},
journal = {Mark. Sci.},
volume = {40},
number = {6},
pages = {1147--1168},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1303},
doi = {10.1287/mksc.2021.1303},
timestamp = {Thu, 13 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/RossiR21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SharmaM21,
author = {Siddhartha Sharma and
Amit Mehra},
title = {Entry of Platforms into Complementary Hardware Access Product Markets},
journal = {Mark. Sci.},
volume = {40},
number = {2},
pages = {325--343},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1249},
doi = {10.1287/mksc.2020.1249},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SharmaM21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShiT21,
author = {Savannah Wei Shi and
Michael Trusov},
title = {The Path to Click: Are You on It?},
journal = {Mark. Sci.},
volume = {40},
number = {2},
pages = {344--365},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1253},
doi = {10.1287/mksc.2020.1253},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShiT21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShinY21,
author = {Jiwoong Shin and
Jungju Yu},
title = {Targeted Advertising and Consumer Inference},
journal = {Mark. Sci.},
volume = {40},
number = {5},
pages = {900--922},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1284},
doi = {10.1287/mksc.2021.1284},
timestamp = {Wed, 15 Dec 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/ShinY21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SimonovH21,
author = {Andrey Simonov and
Shawndra Hill},
title = {Competitive Advertising on Brand Search: Traffic Stealing and Click
Quality},
journal = {Mark. Sci.},
volume = {40},
number = {5},
pages = {923--945},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1289},
doi = {10.1287/mksc.2021.1289},
timestamp = {Wed, 15 Dec 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/SimonovH21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir21,
author = {K. Sudhir},
title = {Editorial: Acknowledgments, Stocktaking, and Farewell},
journal = {Mark. Sci.},
volume = {40},
number = {6},
pages = {1009--1012},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1336},
doi = {10.1287/mksc.2021.1336},
timestamp = {Thu, 13 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/Sudhir21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TsaiH21,
author = {Yi{-}Lin Tsai and
Elisabeth Honka},
title = {Informational and Noninformational Advertising Content},
journal = {Mark. Sci.},
volume = {40},
number = {6},
pages = {1030--1058},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1291},
doi = {10.1287/mksc.2021.1291},
timestamp = {Fri, 21 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/TsaiH21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/VanaL21,
author = {Prasad Vana and
Anja Lambrecht},
title = {The Effect of Individual Online Reviews on Purchase Likelihood},
journal = {Mark. Sci.},
volume = {40},
number = {4},
pages = {708--730},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1278},
doi = {10.1287/mksc.2020.1278},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/VanaL21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Villas-BoasY21,
author = {J. Miguel Villas{-}Boas and
Yunfei (Jesse) Yao},
title = {A Dynamic Model of Optimal Retargeting},
journal = {Mark. Sci.},
volume = {40},
number = {3},
pages = {428--458},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1267},
doi = {10.1287/mksc.2020.1267},
timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Villas-BoasY21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ViswanathanNJ21,
author = {Madhu Viswanathan and
Om Narasimhan and
George John},
title = {Economic Impact of Category Captaincy: An Examination of Assortments
and Prices},
journal = {Mark. Sci.},
volume = {40},
number = {2},
pages = {261--282},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1251},
doi = {10.1287/mksc.2020.1251},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ViswanathanNJ21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WeiD21,
author = {Yanhao Max Wei and
Anthony J. Dukes},
title = {Cryptocurrency Adoption with Speculative Price Bubbles},
journal = {Mark. Sci.},
volume = {40},
number = {2},
pages = {241--260},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1247},
doi = {10.1287/mksc.2020.1247},
timestamp = {Sun, 24 Jul 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WeiD21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WernerfeltSY21,
author = {Birger Wernerfelt and
Alvin Silk and
Shuyi Yu},
title = {Internalization of Advertising Services: Testing a Theory of the Firm},
journal = {Mark. Sci.},
volume = {40},
number = {5},
pages = {946--963},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1290},
doi = {10.1287/mksc.2021.1290},
timestamp = {Wed, 15 Dec 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/WernerfeltSY21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangAG21,
author = {Joonhyuk Yang and
Eric T. Anderson and
Brett R. Gordon},
title = {Digitization and Flexibility: Evidence from the South Korean Movie
Market},
journal = {Mark. Sci.},
volume = {40},
number = {5},
pages = {821--843},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1282},
doi = {10.1287/mksc.2020.1282},
timestamp = {Wed, 15 Dec 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/YangAG21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YooHA21,
author = {Onesun Steve Yoo and
Tingliang Huang and
Kenan Arifoglu},
title = {A Theoretical Analysis of the Lean Start-up Method},
journal = {Mark. Sci.},
volume = {40},
number = {3},
pages = {395--412},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1269},
doi = {10.1287/mksc.2020.1269},
timestamp = {Thu, 29 Jul 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YooHA21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yu21,
author = {Jungju Yu},
title = {A Model of Brand Architecture Choice: {A} House of Brands vs. {A}
Branded House},
journal = {Mark. Sci.},
volume = {40},
number = {1},
pages = {147--167},
year = {2021},
url = {https://doi.org/10.1287/mksc.2020.1245},
doi = {10.1287/mksc.2020.1245},
timestamp = {Wed, 07 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Yu21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangMC21,
author = {Xu Zhang and
Puneet Manchanda and
Junhong Chu},
title = {"Meet Me Halfway": The Costs and Benefits of Bargaining},
journal = {Mark. Sci.},
volume = {40},
number = {6},
pages = {1081--1105},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1296},
doi = {10.1287/mksc.2021.1296},
timestamp = {Fri, 21 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangMC21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangMSS21,
author = {Shunyuan Zhang and
Nitin Mehta and
Param Vir Singh and
Kannan Srinivasan},
title = {Frontiers: Can an Artificial Intelligence Algorithm Mitigate Racial
Economic Inequality? An Analysis in the Context of Airbnb},
journal = {Mark. Sci.},
volume = {40},
number = {5},
pages = {813--820},
year = {2021},
url = {https://doi.org/10.1287/mksc.2021.1295},
doi = {10.1287/mksc.2021.1295},
timestamp = {Thu, 23 Jun 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangMSS21.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AilawadiCMS20,
author = {Kusum L. Ailawadi and
Tat Y. Chan and
Puneet Manchanda and
K. Sudhir},
title = {Introduction to the Special Issue on Marketing Science and Health},
journal = {Mark. Sci.},
volume = {39},
number = {3},
pages = {459--464},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1230},
doi = {10.1287/mksc.2020.1230},
timestamp = {Fri, 12 Nov 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/AilawadiCMS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AkcaR20,
author = {Selin Akca and
Anita Rao},
title = {Value of Aggregators},
journal = {Mark. Sci.},
volume = {39},
number = {5},
pages = {893--922},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1236},
doi = {10.1287/mksc.2020.1236},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AkcaR20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ArifogluDI20,
author = {Kenan Arifoglu and
Sarang Deo and
Seyed M. R. Iravani},
title = {Markdowns in Seasonal Conspicuous Goods},
journal = {Mark. Sci.},
volume = {39},
number = {5},
pages = {1016--1029},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1223},
doi = {10.1287/mksc.2020.1223},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ArifogluDI20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BelleflammeLV20,
author = {Paul Belleflamme and
Wing Man Wynne Lam and
Wouter Vergote},
title = {Competitive Imperfect Price Discrimination and Market Power},
journal = {Mark. Sci.},
volume = {39},
number = {5},
pages = {996--1015},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1234},
doi = {10.1287/mksc.2020.1234},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BelleflammeLV20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BermanK20,
author = {Ron Berman and
Zsolt Katona},
title = {Curation Algorithms and Filter Bubbles in Social Networks},
journal = {Mark. Sci.},
volume = {39},
number = {2},
pages = {296--316},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1208},
doi = {10.1287/mksc.2019.1208},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BermanK20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BlasegSS20,
author = {Daniel Blaseg and
Christian Schulze and
Bernd Skiera},
title = {Consumer Protection on Kickstarter},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {211--233},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1203},
doi = {10.1287/mksc.2019.1203},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BlasegSS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BonfrerCRC20,
author = {Andr{\'{e}} Bonfrer and
Pradeep K. Chintagunta and
John H. Roberts and
David Corkindale},
title = {Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes:
Evidence from Australia},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {234--252},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1164},
doi = {10.1287/mksc.2019.1164},
timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BonfrerCRC20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BronnenbergDS20,
author = {Bart J. Bronnenberg and
Jean{-}Pierre Dub{\'{e}} and
Robert E. Sanders},
title = {Consumer Misinformation and the Brand Premium: {A} Private Label Blind
Taste Test},
journal = {Mark. Sci.},
volume = {39},
number = {2},
pages = {382--406},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1189},
doi = {10.1287/mksc.2019.1189},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BronnenbergDS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BuschkenA20,
author = {Joachim B{\"{u}}schken and
Greg M. Allenby},
title = {Improving Text Analysis Using Sentence Conjunctions and Punctuation},
journal = {Mark. Sci.},
volume = {39},
number = {4},
pages = {727--742},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1214},
doi = {10.1287/mksc.2019.1214},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BuschkenA20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CadarioC20,
author = {Romain Cadario and
Pierre Chandon},
title = {Which Healthy Eating Nudges Work Best? {A} Meta-Analysis of Field
Experiments},
journal = {Mark. Sci.},
volume = {39},
number = {3},
pages = {465--486},
year = {2020},
url = {https://doi.org/10.1287/mksc.2018.1128},
doi = {10.1287/mksc.2018.1128},
timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CadarioC20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CalzadaG20,
author = {Joan Calzada and
Ricard Gil},
title = {What Do News Aggregators Do? Evidence from Google News in Spain and
Germany},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {134--167},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1150},
doi = {10.1287/mksc.2019.1150},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CalzadaG20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChingO20,
author = {Andrew T. Ching and
Matthew Osborne},
title = {Identification and Estimation of Forward-Looking Behavior: The Case
of Consumer Stockpiling},
journal = {Mark. Sci.},
volume = {39},
number = {4},
pages = {707--726},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1193},
doi = {10.1287/mksc.2019.1193},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChingO20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DaiS20,
author = {Tinglong Dai and
Shubhranshu Singh},
title = {Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty},
journal = {Mark. Sci.},
volume = {39},
number = {3},
pages = {540--563},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1201},
doi = {10.1287/mksc.2019.1201},
timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DaiS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DotsonBA20,
author = {Marc R. Dotson and
Joachim B{\"{u}}schken and
Greg M. Allenby},
title = {Explaining Preference Heterogeneity with Mixed Membership Modeling},
journal = {Mark. Sci.},
volume = {39},
number = {2},
pages = {407--426},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1185},
doi = {10.1287/mksc.2019.1185},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DotsonBA20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldfarbJS20,
author = {Avi Goldfarb and
Ginger Zhe Jin and
K. Sudhir},
title = {Introduction to the Special Issue on Consumer Protection},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {1--4},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1205},
doi = {10.1287/mksc.2019.1205},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GoldfarbJS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoswamiU20,
author = {Indranil Goswami and
Oleg Urminsky},
title = {No Substitute for the Real Thing: The Importance of In-Context Field
Experiments in Fundraising},
journal = {Mark. Sci.},
volume = {39},
number = {6},
pages = {1052--1070},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1252},
doi = {10.1287/mksc.2020.1252},
timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/GoswamiU20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GulerMS20,
author = {Ali Umut Guler and
Kanishka Misra and
Vishal Singh},
title = {Heterogeneous Price Effects of Consolidation: Evidence from the Car
Rental Industry},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {52--70},
year = {2020},
url = {https://doi.org/10.1287/mksc.2018.1103},
doi = {10.1287/mksc.2018.1103},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GulerMS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guo20,
author = {Liang Guo},
title = {Upstream Exploitation and Strategic Disclosure},
journal = {Mark. Sci.},
volume = {39},
number = {5},
pages = {923--938},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1216},
doi = {10.1287/mksc.2019.1216},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Guo20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoSM20,
author = {Tong Guo and
Srinivasaraghavan Sriram and
Puneet Manchanda},
title = {"Let the Sunshine In": The Impact of Industry Payment Disclosure on
Physician Prescription Behavior},
journal = {Mark. Sci.},
volume = {39},
number = {3},
pages = {516--539},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1181},
doi = {10.1287/mksc.2019.1181},
timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GuoSM20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HershfieldSB20,
author = {Hal E. Hershfield and
Stephen Shu and
Shlomo Benartzi},
title = {Temporal Reframing and Participation in a Savings Program: {A} Field
Experiment},
journal = {Mark. Sci.},
volume = {39},
number = {6},
pages = {1039--1051},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1177},
doi = {10.1287/mksc.2019.1177},
timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/HershfieldSB20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangAHB20,
author = {Shan Huang and
Sinan Aral and
Yu (Jeffrey) Hu and
Erik Brynjolfsson},
title = {Social Advertising Effectiveness Across Products: {A} Large-Scale
Field Experiment},
journal = {Mark. Sci.},
volume = {39},
number = {6},
pages = {1142--1165},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1240},
doi = {10.1287/mksc.2020.1240},
timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/HuangAHB20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangZ20,
author = {Xiao Huang and
Dan Zhang},
title = {Service Product Design and Consumer Refund Policies},
journal = {Mark. Sci.},
volume = {39},
number = {2},
pages = {366--381},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1204},
doi = {10.1287/mksc.2019.1204},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuangZ20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiKKSP20,
author = {Sam Hui and
Parthasarathy Krishnamurthy and
Shiv Kumar and
Hareesha B. Siddegowda and
Prachi Patel},
title = {Understanding the Effectiveness of Peer Educator Outreach on Reducing
Sexually Transmitted Infections: The Role of Prevention vs. Early
Detection},
journal = {Mark. Sci.},
volume = {39},
number = {3},
pages = {500--515},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1168},
doi = {10.1287/mksc.2019.1168},
timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuiKKSP20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HunoldKL20,
author = {Matthias Hunold and
Reinhold Kesler and
Ulrich Laitenberger},
title = {Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {92--116},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1167},
doi = {10.1287/mksc.2019.1167},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HunoldKL20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JoSCT20,
author = {Wooyong Jo and
Sarang Sunder and
Jeonghye Choi and
Minakshi Trivedi},
title = {Protecting Consumers from Themselves: Assessing Consequences of Usage
Restriction Laws on Online Game Usage and Spending},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {117--133},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1174},
doi = {10.1287/mksc.2019.1174},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JoSCT20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JohnsonSD20,
author = {Garrett A. Johnson and
Scott K. Shriver and
Shaoyin Du},
title = {Consumer Privacy Choice in Online Advertising: Who Opts Out and at
What Cost to Industry?},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {33--51},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1198},
doi = {10.1287/mksc.2019.1198},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JohnsonSD20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimK20,
author = {Tongil Kim and
Diwas Singh KC},
title = {The Impact of Hospital Advertising on Patient Demand and Health Outcomes},
journal = {Mark. Sci.},
volume = {39},
number = {3},
pages = {612--635},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1153},
doi = {10.1287/mksc.2019.1153},
timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KimK20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimKTO20,
author = {Chul Kim and
P. K. Kannan and
Michael Trusov and
Andrea Ordanini},
title = {Modeling Dynamics in Crowdfunding},
journal = {Mark. Sci.},
volume = {39},
number = {2},
pages = {339--365},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1209},
doi = {10.1287/mksc.2019.1209},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KimKTO20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KosyakovaOMN20,
author = {Tetyana Kosyakova and
Thomas Otter and
Sanjog Misra and
Christian Neuerburg},
title = {Exact {MCMC} for Choices from Menus - Measuring Substitution and Complementarity
Among Menu Items},
journal = {Mark. Sci.},
volume = {39},
number = {2},
pages = {427--447},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1191},
doi = {10.1287/mksc.2019.1191},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KosyakovaOMN20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KotschedoffP20,
author = {Marco J. W. Kotschedoff and
Max J. Pachali},
title = {Higher Minimum Quality Standards and Redistributive Effects on Consumer
Welfare},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {253--280},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1172},
doi = {10.1287/mksc.2019.1172},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KotschedoffP20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LemmensG20,
author = {Aur{\'{e}}lie Lemmens and
Sunil Gupta},
title = {Managing Churn to Maximize Profits},
journal = {Mark. Sci.},
volume = {39},
number = {5},
pages = {956--973},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1229},
doi = {10.1287/mksc.2020.1229},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LemmensG20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiLC20,
author = {Jia Li and
Noah Lim and
Hua Chen},
title = {Examining Salesperson Effort Allocation in Teams: {A} Randomized Field
Experiment},
journal = {Mark. Sci.},
volume = {39},
number = {6},
pages = {1122--1141},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1163},
doi = {10.1287/mksc.2019.1163},
timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/LiLC20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Lin20,
author = {Song Lin},
title = {Two-Sided Price Discrimination by Media Platforms},
journal = {Mark. Sci.},
volume = {39},
number = {2},
pages = {317--338},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1211},
doi = {10.1287/mksc.2019.1211},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Lin20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuDM20,
author = {Liu Liu and
Daria Dzyabura and
Natalie Mizik},
title = {Visual Listening In: Extracting Brand Image Portrayed on Social Media},
journal = {Mark. Sci.},
volume = {39},
number = {4},
pages = {669--686},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1226},
doi = {10.1287/mksc.2020.1226},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuDM20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuMMR20,
author = {Yan Lu and
Debanjan Mitra and
David Musto and
Sugata Ray},
title = {Can Brands Circumvent Marketing Regulations? Exploiting Umbrella Branding
in Financial Markets},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {71--91},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1165},
doi = {10.1287/mksc.2019.1165},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LuMMR20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MislavskyDS20,
author = {Robert Mislavsky and
Berkeley J. Dietvorst and
Uri Simonsohn},
title = {Critical Condition: People Don't Dislike a Corporate Experiment More
Than They Dislike Its Worst Condition},
journal = {Mark. Sci.},
volume = {39},
number = {6},
pages = {1092--1104},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1166},
doi = {10.1287/mksc.2019.1166},
timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/MislavskyDS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MohanBJ20,
author = {Bhavya Mohan and
Ryan W. Buell and
Leslie K. John},
title = {Lifting the Veil: The Benefits of Cost Transparency},
journal = {Mark. Sci.},
volume = {39},
number = {6},
pages = {1105--1121},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1200},
doi = {10.1287/mksc.2019.1200},
timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/MohanBJ20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MunzJA20,
author = {Kurt P. Munz and
Minah H. Jung and
Adam L. Alter},
title = {Name Similarity Encourages Generosity: {A} Field Experiment in Email
Personalization},
journal = {Mark. Sci.},
volume = {39},
number = {6},
pages = {1071--1091},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1220},
doi = {10.1287/mksc.2019.1220},
timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/MunzJA20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NelsonSS20,
author = {Leif D. Nelson and
Duncan Simester and
K. Sudhir},
title = {Introduction to the Special Issue on Marketing Science and Field Experiments},
journal = {Mark. Sci.},
volume = {39},
number = {6},
pages = {1033--1038},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1266},
doi = {10.1287/mksc.2020.1266},
timestamp = {Thu, 12 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/NelsonSS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NistorS20,
author = {Cristina Nistor and
Matthew Selove},
title = {Pricing and Quality Provision in a Supply Relationship: {A} Model
of Efficient Relational Contracts},
journal = {Mark. Sci.},
volume = {39},
number = {5},
pages = {939--955},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1237},
doi = {10.1287/mksc.2020.1237},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NistorS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/QiuR20,
author = {Ye Qiu and
Ram C. Rao},
title = {Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites},
journal = {Mark. Sci.},
volume = {39},
number = {4},
pages = {743--762},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1202},
doi = {10.1287/mksc.2019.1202},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/QiuR20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rao20,
author = {Anita Rao},
title = {Strategic Research and Development Investment Decisions in the Pharmaceutical
Industry},
journal = {Mark. Sci.},
volume = {39},
number = {3},
pages = {564--586},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1224},
doi = {10.1287/mksc.2020.1224},
timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Rao20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Raval20,
author = {Devesh Raval},
title = {Whose Voice Do We Hear in the Marketplace? Evidence from Consumer
Complaining Behavior},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {168--187},
year = {2020},
url = {https://doi.org/10.1287/mksc.2018.1140},
doi = {10.1287/mksc.2018.1140},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Raval20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Roberts20,
author = {John H. Roberts},
title = {Practice Prize Report: The 2018 {ISMS} Gary Lilien Practice Prize
Competition},
journal = {Mark. Sci.},
volume = {39},
number = {2},
pages = {448--451},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1210},
doi = {10.1287/mksc.2019.1210},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Roberts20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SahniN20,
author = {Navdeep S. Sahni and
Harikesh S. Nair},
title = {Sponsorship Disclosure and Consumer Deception: Experimental Evidence
from Native Advertising in Mobile Search},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {5--32},
year = {2020},
url = {https://doi.org/10.1287/mksc.2018.1125},
doi = {10.1287/mksc.2018.1125},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SahniN20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SantanaDM20,
author = {Shelle Santana and
Steven K. Dallas and
Vicki G. Morwitz},
title = {Consumer Reactions to Drip Pricing},
journal = {Mark. Sci.},
volume = {39},
number = {1},
pages = {188--210},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1207},
doi = {10.1287/mksc.2019.1207},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SantanaDM20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shapiro20,
author = {Bradley T. Shapiro},
title = {Advertising in Health Insurance Markets},
journal = {Mark. Sci.},
volume = {39},
number = {3},
pages = {587--611},
year = {2020},
url = {https://doi.org/10.1287/mksc.2018.1086},
doi = {10.1287/mksc.2018.1086},
timestamp = {Mon, 15 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Shapiro20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/StourmIB20,
author = {Ludovic Stourm and
Raghuram Iyengar and
Eric T. Bradlow},
title = {A Flexible Demand Model for Complements Using Household Production
Theory},
journal = {Mark. Sci.},
volume = {39},
number = {4},
pages = {763--787},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1218},
doi = {10.1287/mksc.2019.1218},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/StourmIB20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Thomas20,
author = {Michael Thomas},
title = {Spillovers from Mass Advertising: An Identification Strategy},
journal = {Mark. Sci.},
volume = {39},
number = {4},
pages = {807--826},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1217},
doi = {10.1287/mksc.2019.1217},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/Thomas20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TianF20,
author = {Longxiu Tian and
Fred M. Feinberg},
title = {Optimizing Price Menus for Duration Discounts: {A} Subscription Selectivity
Field Experiment},
journal = {Mark. Sci.},
volume = {39},
number = {6},
pages = {1181--1198},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1265},
doi = {10.1287/mksc.2020.1265},
timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/TianF20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/UetakeY20,
author = {Kosuke Uetake and
Nathan Yang},
title = {Inspiration from the "Biggest Loser": Social Interactions in a Weight
Loss Program},
journal = {Mark. Sci.},
volume = {39},
number = {3},
pages = {487--499},
year = {2020},
url = {https://doi.org/10.1287/mksc.2018.1116},
doi = {10.1287/mksc.2018.1116},
timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/UetakeY20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/UrsuWC20,
author = {Raluca M. Ursu and
Qingliang Wang and
Pradeep K. Chintagunta},
title = {Search Duration},
journal = {Mark. Sci.},
volume = {39},
number = {5},
pages = {849--871},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1225},
doi = {10.1287/mksc.2020.1225},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/UrsuWC20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WoltersSG20,
author = {Heike M. Wolters and
Christian Schulze and
Karen Gedenk},
title = {Referral Reward Size and New Customer Profitability},
journal = {Mark. Sci.},
volume = {39},
number = {6},
pages = {1166--1180},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1242},
doi = {10.1287/mksc.2020.1242},
timestamp = {Sat, 14 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/WoltersSG20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WuC20,
author = {Chunhua Wu and
Koray Cosguner},
title = {Profiting from the Decoy Effect: {A} Case Study of an Online Diamond
Retailer},
journal = {Mark. Sci.},
volume = {39},
number = {5},
pages = {974--995},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1231},
doi = {10.1287/mksc.2020.1231},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/WuC20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WuG20,
author = {Yue Wu and
Tansev Geylani},
title = {Regulating Deceptive Advertising: False Claims and Skeptical Consumers},
journal = {Mark. Sci.},
volume = {39},
number = {4},
pages = {788--806},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1221},
doi = {10.1287/mksc.2020.1221},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WuG20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yoon20,
author = {Tae Jung Yoon},
title = {Quality Information Disclosure and Patient Reallocation in the Healthcare
Industry: Evidence from Cardiac Surgery Report Cards},
journal = {Mark. Sci.},
volume = {39},
number = {3},
pages = {636--662},
year = {2020},
url = {https://doi.org/10.1287/mksc.2018.1146},
doi = {10.1287/mksc.2018.1146},
timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Yoon20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangC20,
author = {Lingling Zhang and
Doug J. Chung},
title = {Price Bargaining and Competition in Online Platforms: An Empirical
Analysis of the Daily Deal Market},
journal = {Mark. Sci.},
volume = {39},
number = {4},
pages = {687--706},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1213},
doi = {10.1287/mksc.2019.1213},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangC20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangC20a,
author = {Lingling Zhang and
Doug J. Chung},
title = {The Air War vs. the Ground Game: An Analysis of Multichannel Marketing
in {U.S.} Presidential Elections},
journal = {Mark. Sci.},
volume = {39},
number = {5},
pages = {872--892},
year = {2020},
url = {https://doi.org/10.1287/mksc.2020.1241},
doi = {10.1287/mksc.2020.1241},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangC20a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangWC20,
author = {Qiang Zhang and
Wenbo Wang and
Yuxin Chen},
title = {Frontiers: In-Consumption Social Listening with Moment-to-Moment Unstructured
Data: The Case of Movie Appreciation and Live Comments},
journal = {Mark. Sci.},
volume = {39},
number = {2},
pages = {285--295},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1215},
doi = {10.1287/mksc.2019.1215},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangWC20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhongS20,
author = {Ning Zhong and
David A. Schweidel},
title = {Capturing Changes in Social Media Content: {A} Multiple Latent Changepoint
Topic Model},
journal = {Mark. Sci.},
volume = {39},
number = {4},
pages = {827--846},
year = {2020},
url = {https://doi.org/10.1287/mksc.2019.1212},
doi = {10.1287/mksc.2019.1212},
timestamp = {Thu, 16 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhongS20.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmeriHX19,
author = {Mina Ameri and
Elisabeth Honka and
Ying Xie},
title = {Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The
Role of the Personal vs. the Community Network},
journal = {Mark. Sci.},
volume = {38},
number = {4},
pages = {567--583},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1155},
doi = {10.1287/mksc.2019.1155},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AmeriHX19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaoK19,
author = {Xinyu Cao and
T. Tony Ke},
title = {Cooperative Search Advertising},
journal = {Mark. Sci.},
volume = {38},
number = {1},
pages = {44--67},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1111},
doi = {10.1287/mksc.2018.1111},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CaoK19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChoiM19,
author = {Hana Choi and
Carl F. Mela},
title = {Monetizing Online Marketplaces},
journal = {Mark. Sci.},
volume = {38},
number = {6},
pages = {948--972},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1197},
doi = {10.1287/mksc.2019.1197},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChoiM19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChoiS19,
author = {W. Jason Choi and
Amin Sayedi},
title = {Learning in Online Advertising},
journal = {Mark. Sci.},
volume = {38},
number = {4},
pages = {584--608},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1154},
doi = {10.1287/mksc.2019.1154},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChoiS19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChouDK19,
author = {Cheng Chou and
Timothy P. Derdenger and
Vineet Kumar},
title = {Linear Estimation of Aggregate Dynamic Discrete Demand for Durable
Goods: Overcoming the Curse of Dimensionality},
journal = {Mark. Sci.},
volume = {38},
number = {5},
pages = {888--909},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1182},
doi = {10.1287/mksc.2019.1182},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChouDK19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DaiJ19,
author = {Tinglong Dai and
Kinshuk Jerath},
title = {Salesforce Contracting Under Uncertain Demand and Supply: Double Moral
Hazard and Optimality of Smooth Contracts},
journal = {Mark. Sci.},
volume = {38},
number = {5},
pages = {852--870},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1171},
doi = {10.1287/mksc.2019.1171},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DaiJ19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DukesZ19,
author = {Anthony J. Dukes and
Yi Zhu},
title = {Why Customer Service Frustrates Consumers: Using a Tiered Organizational
Structure to Exploit Hassle Costs},
journal = {Mark. Sci.},
volume = {38},
number = {3},
pages = {500--515},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1149},
doi = {10.1287/mksc.2019.1149},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DukesZ19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DzyaburaH19,
author = {Daria Dzyabura and
John R. Hauser},
title = {Recommending Products When Consumers Learn Their Preference Weights},
journal = {Mark. Sci.},
volume = {38},
number = {3},
pages = {417--441},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1144},
doi = {10.1287/mksc.2018.1144},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DzyaburaH19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DzyaburaJM19,
author = {Daria Dzyabura and
Srikanth Jagabathula and
Eitan Muller},
title = {Accounting for Discrepancies Between Online and Offline Product Evaluations},
journal = {Mark. Sci.},
volume = {38},
number = {1},
pages = {88--106},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1124},
doi = {10.1287/mksc.2018.1124},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DzyaburaJM19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ErtekinSC19,
author = {Necati Ertekin and
Jeffrey D. Shulman and
Haipeng (Allan) Chen},
title = {On the Profitability of Stacked Discounts: Identifying Revenue and
Cost Effects of Discount Framing},
journal = {Mark. Sci.},
volume = {38},
number = {2},
pages = {317--342},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1137},
doi = {10.1287/mksc.2018.1137},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ErtekinSC19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FeitB19,
author = {Elea McDonnell Feit and
Ron Berman},
title = {Test {\&} Roll: Profit-Maximizing {A/B} Tests},
journal = {Mark. Sci.},
volume = {38},
number = {6},
pages = {1038--1058},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1194},
doi = {10.1287/mksc.2019.1194},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FeitB19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Fischer19,
author = {Marc Fischer},
title = {Practice Prize Paper-Managing Advertising Campaigns for New Product
Launches: An Application at Mercedes-Benz},
journal = {Mark. Sci.},
volume = {38},
number = {2},
pages = {343--359},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1136},
doi = {10.1287/mksc.2018.1136},
timestamp = {Thu, 02 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Fischer19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FossenS19,
author = {Beth L. Fossen and
David A. Schweidel},
title = {Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?},
journal = {Mark. Sci.},
volume = {38},
number = {2},
pages = {274--295},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1139},
doi = {10.1287/mksc.2018.1139},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FossenS19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FossenS19a,
author = {Beth L. Fossen and
David A. Schweidel},
title = {Measuring the Impact of Product Placement with Brand-Related Social
Media Conversations and Website Traffic},
journal = {Mark. Sci.},
volume = {38},
number = {3},
pages = {481--499},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1147},
doi = {10.1287/mksc.2018.1147},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FossenS19a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FuI19,
author = {Qiang Fu and
Ganesh Iyer},
title = {Multimarket Value Creation and Competition},
journal = {Mark. Sci.},
volume = {38},
number = {1},
pages = {129--149},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1127},
doi = {10.1287/mksc.2018.1127},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FuI19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GordonZBC19,
author = {Brett R. Gordon and
Florian Zettelmeyer and
Neha Bhargava and
Daniel Chapsky},
title = {A Comparison of Approaches to Advertising Measurement: Evidence from
Big Field Experiments at Facebook},
journal = {Mark. Sci.},
volume = {38},
number = {2},
pages = {193--225},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1135},
doi = {10.1287/mksc.2018.1135},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GordonZBC19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HauserES19,
author = {John R. Hauser and
Felix Eggers and
Matthew Selove},
title = {The Strategic Implications of Scale in Choice-Based Conjoint Analysis},
journal = {Mark. Sci.},
volume = {38},
number = {6},
pages = {1059--1081},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1178},
doi = {10.1287/mksc.2019.1178},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HauserES19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HollenbeckMP19,
author = {Brett Hollenbeck and
Sridhar Moorthy and
Davide Proserpio},
title = {Advertising Strategy in the Presence of Reviews: An Empirical Analysis},
journal = {Mark. Sci.},
volume = {38},
number = {5},
pages = {793--811},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1180},
doi = {10.1287/mksc.2019.1180},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HollenbeckMP19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuDC19,
author = {Mantian Mandy Hu and
Chu (Ivy) Dang and
Pradeep K. Chintagunta},
title = {Search and Learning at a Daily Deals Website},
journal = {Mark. Sci.},
volume = {38},
number = {4},
pages = {609--642},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1156},
doi = {10.1287/mksc.2019.1156},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/HuDC19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Huang19,
author = {Yufeng Huang},
title = {Learning by Doing and the Demand for Advanced Products},
journal = {Mark. Sci.},
volume = {38},
number = {1},
pages = {107--128},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1118},
doi = {10.1287/mksc.2018.1118},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Huang19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IshiharaC19,
author = {Masakazu Ishihara and
Andrew T. Ching},
title = {Dynamic Demand for New and Used Durable Goods Without Physical Depreciation:
The Case of Japanese Video Games},
journal = {Mark. Sci.},
volume = {38},
number = {3},
pages = {392--416},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1142},
doi = {10.1287/mksc.2018.1142},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IshiharaC19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jain19,
author = {Sanjay Jain},
title = {Time Inconsistency and Product Design: {A} Strategic Analysis of Feature
Creep},
journal = {Mark. Sci.},
volume = {38},
number = {5},
pages = {835--851},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1170},
doi = {10.1287/mksc.2019.1170},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Jain19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JeziorskiKC19,
author = {Przemyslaw Jeziorski and
Elena Krasnokutskaya and
Olivia Ceccarini},
title = {Skimming from the Bottom: Empirical Evidence of Adverse Selection
When Poaching Customers},
journal = {Mark. Sci.},
volume = {38},
number = {4},
pages = {543--566},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1134},
doi = {10.1287/mksc.2018.1134},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JeziorskiKC19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KawaguchiUW19,
author = {Kohei Kawaguchi and
Kosuke Uetake and
Yasutora Watanabe},
title = {Effectiveness of Product Recommendations Under Time and Crowd Pressures},
journal = {Mark. Sci.},
volume = {38},
number = {2},
pages = {253--273},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1132},
doi = {10.1287/mksc.2018.1132},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KawaguchiUW19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KleinVBSB19,
author = {Kristina Klein and
Franziska V{\"{o}}lckner and
Hern{\'{a}}n A. Bruno and
Henrik Sattler and
Pascal Bruno},
title = {Brand Positioning Based on Brand Image-Country Image Fit},
journal = {Mark. Sci.},
volume = {38},
number = {3},
pages = {516--538},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1151},
doi = {10.1287/mksc.2019.1151},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/KleinVBSB19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovL19,
author = {Dmitri Kuksov and
Chenxi Liao},
title = {Opinion Leaders and Product Variety},
journal = {Mark. Sci.},
volume = {38},
number = {5},
pages = {812--834},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1179},
doi = {10.1287/mksc.2019.1179},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KuksovL19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovV19,
author = {Dmitri Kuksov and
J. Miguel Villas{-}Boas},
title = {The Performance Measurement Trap},
journal = {Mark. Sci.},
volume = {38},
number = {1},
pages = {68--87},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1122},
doi = {10.1287/mksc.2018.1122},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KuksovV19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LewisWW19,
author = {Michael Lewis and
Yanwen Wang and
Chunhua Wu},
title = {Season Ticket Buyer Value and Secondary Market Options},
journal = {Mark. Sci.},
volume = {38},
number = {6},
pages = {973--993},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1183},
doi = {10.1287/mksc.2019.1183},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LewisWW19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiLS19,
author = {Xi Li and
Yanzhi Li and
Mengze Shi},
title = {Managing Consumer Deliberations in a Decentralized Distribution Channel},
journal = {Mark. Sci.},
volume = {38},
number = {1},
pages = {170--190},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1120},
doi = {10.1287/mksc.2018.1120},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiLS19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiS19,
author = {Hui Li and
Kannan Srinivasan},
title = {Competitive Dynamics in the Sharing Economy: An Analysis in the Context
of Airbnb and Hotels},
journal = {Mark. Sci.},
volume = {38},
number = {3},
pages = {365--391},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1143},
doi = {10.1287/mksc.2018.1143},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiS19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuoTFQ19,
author = {Xueming Luo and
Siliang Tong and
Zheng Fang and
Zhe Qu},
title = {Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence
Chatbot Disclosure on Customer Purchases},
journal = {Mark. Sci.},
volume = {38},
number = {6},
pages = {937--947},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1192},
doi = {10.1287/mksc.2019.1192},
timestamp = {Mon, 24 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LuoTFQ19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/McGranaghanLFW19,
author = {Matthew McGranaghan and
Jura Liaukonyte and
Geoffrey Fisher and
Kenneth C. Wilbur},
title = {Lead Offer Spillovers},
journal = {Mark. Sci.},
volume = {38},
number = {4},
pages = {643--668},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1161},
doi = {10.1287/mksc.2019.1161},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/McGranaghanLFW19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MisraSA19,
author = {Kanishka Misra and
Eric M. Schwartz and
Jacob D. Abernethy},
title = {Dynamic Online Pricing with Incomplete Information Using Multiarmed
Bandit Experiments},
journal = {Mark. Sci.},
volume = {38},
number = {2},
pages = {226--252},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1129},
doi = {10.1287/mksc.2018.1129},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MisraSA19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarangS19,
author = {Unnati Narang and
Venkatesh Shankar},
title = {Mobile App Introduction and Online and Offline Purchases and Product
Returns},
journal = {Mark. Sci.},
volume = {38},
number = {5},
pages = {756--772},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1169},
doi = {10.1287/mksc.2019.1169},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NarangS19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NeumannTW19,
author = {Nico Neumann and
Catherine E. Tucker and
Timothy Whitfield},
title = {Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence
from Field Studies},
journal = {Mark. Sci.},
volume = {38},
number = {6},
pages = {918--926},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1188},
doi = {10.1287/mksc.2019.1188},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NeumannTW19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OzturkCV19,
author = {O. Cem Ozturk and
Pradeep K. Chintagunta and
Sriram Venkataraman},
title = {Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover
to Competitors},
journal = {Mark. Sci.},
volume = {38},
number = {2},
pages = {296--316},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1138},
doi = {10.1287/mksc.2018.1138},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/OzturkCV19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RansbothamLL19,
author = {Sam Ransbotham and
Nicholas H. Lurie and
Hongju Liu},
title = {Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews
Different?},
journal = {Mark. Sci.},
volume = {38},
number = {5},
pages = {773--792},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1115},
doi = {10.1287/mksc.2018.1115},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RansbothamLL19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShiZS19,
author = {Zijun (June) Shi and
Kaifu Zhang and
Kannan Srinivasan},
title = {Freemium as an Optimal Strategy for Market Dominant Firms},
journal = {Mark. Sci.},
volume = {38},
number = {1},
pages = {150--169},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1109},
doi = {10.1287/mksc.2018.1109},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShiZS19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SmithRA19,
author = {Adam N. Smith and
Peter E. Rossi and
Greg M. Allenby},
title = {Inference for Product Competition and Separable Demand},
journal = {Mark. Sci.},
volume = {38},
number = {4},
pages = {690--710},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1159},
doi = {10.1287/mksc.2019.1159},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SmithRA19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoleymanianWZ19,
author = {Miremad Soleymanian and
Charles B. Weinberg and
Ting Zhu},
title = {Sensor Data and Behavioral Tracking: Does Usage-Based Auto Insurance
Benefit Drivers?},
journal = {Mark. Sci.},
volume = {38},
number = {1},
pages = {21--43},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1126},
doi = {10.1287/mksc.2018.1126},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SoleymanianWZ19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir19,
author = {K. Sudhir},
title = {Introduction to the Special Section on Mobile Technologies},
journal = {Mark. Sci.},
volume = {38},
number = {5},
pages = {733},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1190},
doi = {10.1287/mksc.2019.1190},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sudhir19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir19a,
author = {K. Sudhir},
title = {Editorial: An Update on the Frontiers Section},
journal = {Mark. Sci.},
volume = {38},
number = {6},
pages = {913--917},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1199},
doi = {10.1287/mksc.2019.1199},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sudhir19a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SunZZ19,
author = {Monic Sun and
Xiaoquan (Michael) Zhang and
Feng Zhu},
title = {U-Shaped Conformity in Online Social Networks},
journal = {Mark. Sci.},
volume = {38},
number = {3},
pages = {461--480},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1133},
doi = {10.1287/mksc.2018.1133},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SunZZ19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TimoshenkoH19,
author = {Artem Timoshenko and
John R. Hauser},
title = {Identifying Customer Needs from User-Generated Content},
journal = {Mark. Sci.},
volume = {38},
number = {1},
pages = {1--20},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1123},
doi = {10.1287/mksc.2018.1123},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/TimoshenkoH19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Tuchman19,
author = {Anna E. Tuchman},
title = {Advertising and Demand for Addictive Goods: The Effects of E-Cigarette
Advertising},
journal = {Mark. Sci.},
volume = {38},
number = {6},
pages = {994--1022},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1195},
doi = {10.1287/mksc.2019.1195},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Tuchman19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangWZ19,
author = {Yanwen Wang and
Chunhua Wu and
Ting Zhu},
title = {Mobile Hailing Technology and Taxi Driving Behaviors},
journal = {Mark. Sci.},
volume = {38},
number = {5},
pages = {734--755},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1187},
doi = {10.1287/mksc.2019.1187},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WangWZ19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangXY19,
author = {Pengyuan Wang and
Guiyang Xiong and
Jian Yang},
title = {Frontiers: Asymmetric Effects of Recreational Cannabis Legalization},
journal = {Mark. Sci.},
volume = {38},
number = {6},
pages = {927--936},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1176},
doi = {10.1287/mksc.2019.1176},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WangXY19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XiaCM19,
author = {Feihong Xia and
Rabikar Chatterjee and
Jerrold H. May},
title = {Using Conditional Restricted Boltzmann Machines to Model Complex Consumer
Shopping Patterns},
journal = {Mark. Sci.},
volume = {38},
number = {4},
pages = {711--727},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1162},
doi = {10.1287/mksc.2019.1162},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/XiaCM19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XuD19,
author = {Zibin Xu and
Anthony J. Dukes},
title = {Product Line Design Under Preference Uncertainty Using Aggregate Consumer
Data},
journal = {Mark. Sci.},
volume = {38},
number = {4},
pages = {669--689},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1160},
doi = {10.1287/mksc.2019.1160},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/XuD19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangCT19,
author = {Bicheng Yang and
Tat Y. Chan and
Raphael Thomadsen},
title = {A Salesforce-Driven Model of Consumer Choice},
journal = {Mark. Sci.},
volume = {38},
number = {5},
pages = {871--887},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1175},
doi = {10.1287/mksc.2019.1175},
timestamp = {Fri, 12 Nov 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/YangCT19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhengPC19,
author = {Quan Zheng and
Xiajun Amy Pan and
Janice E. Carrillo},
title = {Probabilistic Selling for Vertically Differentiated Products with
Salient Thinkers},
journal = {Mark. Sci.},
volume = {38},
number = {3},
pages = {442--460},
year = {2019},
url = {https://doi.org/10.1287/mksc.2018.1145},
doi = {10.1287/mksc.2018.1145},
timestamp = {Wed, 28 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/ZhengPC19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZiaR19,
author = {Mohammad Zia and
Ram C. Rao},
title = {Search Advertising: Budget Allocation Across Search Engines},
journal = {Mark. Sci.},
volume = {38},
number = {6},
pages = {1023--1037},
year = {2019},
url = {https://doi.org/10.1287/mksc.2019.1186},
doi = {10.1287/mksc.2019.1186},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZiaR19.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AnsariLZ18,
author = {Asim Ansari and
Yang Li and
Jonathan Z. Zhang},
title = {Probabilistic Topic Model for Hybrid Recommender Systems: {A} Stochastic
Variational Bayesian Approach},
journal = {Mark. Sci.},
volume = {37},
number = {6},
pages = {987--1008},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1113},
doi = {10.1287/mksc.2018.1113},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AnsariLZ18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AscarzaNH18,
author = {Eva Ascarza and
Oded Netzer and
Bruce G. S. Hardie},
title = {Some Customers Would Rather Leave Without Saying Goodbye},
journal = {Mark. Sci.},
volume = {37},
number = {1},
pages = {54--77},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1057},
doi = {10.1287/mksc.2017.1057},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AscarzaNH18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BaoNS18,
author = {Weining Bao and
Jian Ni and
Shubhranshu Singh},
title = {Informal Lending in Emerging Markets},
journal = {Mark. Sci.},
volume = {37},
number = {1},
pages = {123--137},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1061},
doi = {10.1287/mksc.2017.1061},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BaoNS18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BendleB18,
author = {Neil Thomas Bendle and
Moeen Naseer Butt},
title = {The Misuse of Accounting-Based Approximations of Tobin's q in a World
of Market-Based Assets},
journal = {Mark. Sci.},
volume = {37},
number = {3},
pages = {484--504},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1093},
doi = {10.1287/mksc.2018.1093},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BendleB18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Berman18,
author = {Ron Berman},
title = {Beyond the Last Touch: Attribution in Online Advertising},
journal = {Mark. Sci.},
volume = {37},
number = {5},
pages = {771--792},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1104},
doi = {10.1287/mksc.2018.1104},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Berman18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BrunoCC18,
author = {Hern{\'{a}}n A. Bruno and
Javier Cebollada and
Pradeep K. Chintagunta},
title = {Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold
Heterogeneity in Brand Choice Behavior},
journal = {Mark. Sci.},
volume = {37},
number = {4},
pages = {631--648},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1088},
doi = {10.1287/mksc.2018.1088},
timestamp = {Tue, 16 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BrunoCC18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChevalierDM18,
author = {Judith A. Chevalier and
Yaniv Dover and
Dina Mayzlin},
title = {Channels of Impact: User Reviews When Quality Is Dynamic and Managers
Respond},
journal = {Mark. Sci.},
volume = {37},
number = {5},
pages = {688--709},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1090},
doi = {10.1287/mksc.2018.1090},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChevalierDM18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaQV18,
author = {Pradeep K. Chintagunta and
Marco Shaojun Qin and
Maria Ana Vitorino},
title = {Licensing and Price Competition in Tied-Goods Markets: An Application
to the Single-Serve Coffee System Industry},
journal = {Mark. Sci.},
volume = {37},
number = {6},
pages = {883--911},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1114},
doi = {10.1287/mksc.2018.1114},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChintaguntaQV18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DattaKB18,
author = {Hannes Datta and
George Knox and
Bart J. Bronnenberg},
title = {Changing Their Tune: How Consumers' Adoption of Online Streaming Affects
Music Consumption and Discovery},
journal = {Mark. Sci.},
volume = {37},
number = {1},
pages = {5--21},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1051},
doi = {10.1287/mksc.2017.1051},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DattaKB18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiPZ18,
author = {Preyas S. Desai and
Devavrat Purohit and
Bo Zhou},
title = {Allowing Consumers to Bundle Themselves: The Profitability of Family
Plans},
journal = {Mark. Sci.},
volume = {37},
number = {6},
pages = {953--969},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1121},
doi = {10.1287/mksc.2018.1121},
timestamp = {Tue, 27 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/DesaiPZ18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DewA18,
author = {Ryan Dew and
Asim Ansari},
title = {Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations},
journal = {Mark. Sci.},
volume = {37},
number = {2},
pages = {216--235},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1050},
doi = {10.1287/mksc.2017.1050},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DewA18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeHR18,
author = {Jean{-}Pierre Dub{\'{e}} and
G{\"{u}}nter J. Hitsch and
Peter E. Rossi},
title = {Income and Wealth Effects on Private-Label Demand: Evidence from the
Great Recession},
journal = {Mark. Sci.},
volume = {37},
number = {1},
pages = {22--53},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1047},
doi = {10.1287/mksc.2017.1047},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DubeHR18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gao18,
author = {Yuetao Gao},
title = {On the Use of Overt Anti-Counterfeiting Technologies},
journal = {Mark. Sci.},
volume = {37},
number = {3},
pages = {403--424},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1081},
doi = {10.1287/mksc.2017.1081},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Gao18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GardeteB18,
author = {Pedro M. Gardete and
Yakov Bart},
title = {Tailored Cheap Talk: The Effects of Privacy Policy on Ad Content and
Market Outcomes},
journal = {Mark. Sci.},
volume = {37},
number = {5},
pages = {733--752},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1102},
doi = {10.1287/mksc.2018.1102},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GardeteB18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guler18,
author = {Ali Umut Guler},
title = {Inferring the Economics of Store Density from Closures: The Starbucks
Case},
journal = {Mark. Sci.},
volume = {37},
number = {4},
pages = {611--630},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1078},
doi = {10.1287/mksc.2017.1078},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Guler18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HartmannK18,
author = {Wesley R. Hartmann and
Daniel Klapper},
title = {Super Bowl Ads},
journal = {Mark. Sci.},
volume = {37},
number = {1},
pages = {78--96},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1055},
doi = {10.1287/mksc.2017.1055},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HartmannK18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HermosillaGP18,
author = {Manuel Hermosilla and
Fernanda Guti{\'{e}}rrez{-}Navratil and
Juan Prieto{-}Rodriguez},
title = {Can Emerging Markets Tilt Global Product Design? Impacts of Chinese
Colorism on Hollywood Castings},
journal = {Mark. Sci.},
volume = {37},
number = {3},
pages = {356--381},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1089},
doi = {10.1287/mksc.2018.1089},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HermosillaGP18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangB18,
author = {Yufeng Huang and
Bart J. Bronnenberg},
title = {Pennies for Your Thoughts: Costly Product Consideration and Purchase
Quantity Thresholds},
journal = {Mark. Sci.},
volume = {37},
number = {6},
pages = {1009--1028},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1108},
doi = {10.1287/mksc.2018.1108},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuangB18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Israeli18,
author = {Ayelet Israeli},
title = {Online {MAP} Enforcement: Evidence from a Quasi-Experiment},
journal = {Mark. Sci.},
volume = {37},
number = {5},
pages = {710--732},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1092},
doi = {10.1287/mksc.2018.1092},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Israeli18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JainL18,
author = {Sanjay Jain and
Krista J. Li},
title = {Pricing and Product Design for Vice Goods: {A} Strategic Analysis},
journal = {Mark. Sci.},
volume = {37},
number = {4},
pages = {592--610},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1082},
doi = {10.1287/mksc.2017.1082},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JainL18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jing18,
author = {Bing Jing},
title = {Showrooming and Webrooming: Information Externalities Between Online
and Offline Sellers},
journal = {Mark. Sci.},
volume = {37},
number = {3},
pages = {469--483},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1084},
doi = {10.1287/mksc.2018.1084},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Jing18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LambrechtTW18,
author = {Anja Lambrecht and
Catherine Tucker and
Caroline Wiertz},
title = {Advertising to Early Trend Propagators: Evidence from Twitter},
journal = {Mark. Sci.},
volume = {37},
number = {2},
pages = {177--199},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1062},
doi = {10.1287/mksc.2017.1062},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LambrechtTW18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Li18,
author = {Krista J. Li},
title = {Behavior-Based Pricing in Marketing Channels},
journal = {Mark. Sci.},
volume = {37},
number = {2},
pages = {310--326},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1070},
doi = {10.1287/mksc.2017.1070},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Li18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiGN18,
author = {Yang Li and
Brett R. Gordon and
Oded Netzer},
title = {An Empirical Study of National vs. Local Pricing by Chain Stores Under
Competition},
journal = {Mark. Sci.},
volume = {37},
number = {5},
pages = {812--837},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1100},
doi = {10.1287/mksc.2018.1100},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiGN18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuDS18,
author = {Xiao Liu and
Timothy P. Derdenger and
Baohong Sun},
title = {An Empirical Analysis of Consumer Purchase Behavior of Base Products
and Add-ons Given Compatibility Constraints},
journal = {Mark. Sci.},
volume = {37},
number = {4},
pages = {569--591},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1080},
doi = {10.1287/mksc.2017.1080},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuDS18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuMS18,
author = {Xiao Liu and
Alan Montgomery and
Kannan Srinivasan},
title = {Analyzing Bank Overdraft Fees with Big Data},
journal = {Mark. Sci.},
volume = {37},
number = {6},
pages = {855--882},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1106},
doi = {10.1287/mksc.2018.1106},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuMS18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuT18,
author = {Jia Liu and
Olivier Toubia},
title = {A Semantic Approach for Estimating Consumer Content Preferences from
Online Search Queries},
journal = {Mark. Sci.},
volume = {37},
number = {6},
pages = {930--952},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1112},
doi = {10.1287/mksc.2018.1112},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuT18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuS18,
author = {Michelle Y. Lu and
Jiwoong Shin},
title = {A Model of Two-Sided Costly Communication for Building New Product
Category Demand},
journal = {Mark. Sci.},
volume = {37},
number = {3},
pages = {382--402},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1071},
doi = {10.1287/mksc.2017.1071},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LuS18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MatosFB18,
author = {Miguel Godinho de Matos and
Pedro Ferreira and
Rodrigo Belo},
title = {Target the Ego or Target the Group: Evidence from a Randomized Experiment
in Proactive Churn Management},
journal = {Mark. Sci.},
volume = {37},
number = {5},
pages = {793--811},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1099},
doi = {10.1287/mksc.2018.1099},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MatosFB18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Miklos-ThalRS18,
author = {Jeanine Mikl{\'{o}}s{-}Thal and
Michael Raith and
Matthew Selove},
title = {What Are We Really Good At? Product Strategy with Uncertain Capabilities},
journal = {Mark. Sci.},
volume = {37},
number = {2},
pages = {294--309},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1068},
doi = {10.1287/mksc.2017.1068},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Miklos-ThalRS18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MoonS18,
author = {Jihwan Moon and
Steven M. Shugan},
title = {Explaining Bundle-Framing Effects with Signaling Theory},
journal = {Mark. Sci.},
volume = {37},
number = {4},
pages = {668--681},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1097},
doi = {10.1287/mksc.2018.1097},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MoonS18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MoorthyCT18,
author = {Sridhar Moorthy and
Yongmin Chen and
Shervin Shahrokhi Tehrani},
title = {Selling Your Product Through Competitors' Outlets: Channel Strategy
When Consumers Comparison Shop},
journal = {Mark. Sci.},
volume = {37},
number = {1},
pages = {138--152},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1063},
doi = {10.1287/mksc.2017.1063},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MoorthyCT18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Pattabhiramaiah18,
author = {Adithya Pattabhiramaiah and
S. Sriram and
Shrihari Sridhar},
title = {Rising Prices Under Declining Preferences: The Case of the {U.S.}
Print Newspaper Industry},
journal = {Mark. Sci.},
volume = {37},
number = {1},
pages = {97--122},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1060},
doi = {10.1287/mksc.2017.1060},
timestamp = {Fri, 12 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Pattabhiramaiah18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PhanG18,
author = {Tuan Quang Phan and
David Godes},
title = {The Evolution of Influence Through Endogenous Link Formation},
journal = {Mark. Sci.},
volume = {37},
number = {2},
pages = {259--278},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1077},
doi = {10.1287/mksc.2017.1077},
timestamp = {Thu, 20 May 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/PhanG18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Roberts18,
author = {John H. Roberts},
title = {Practice Prize Report: The 2016 {ISMS} Gary Lilien Practice Prize
Competition},
journal = {Mark. Sci.},
volume = {37},
number = {5},
pages = {685--687},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1130},
doi = {10.1287/mksc.2018.1130},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Roberts18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RossiC18,
author = {Federico Rossi and
Pradeep K. Chintagunta},
title = {Price Uncertainty and Market Power in Retail Gasoline: The Case of
an Italian Highway},
journal = {Mark. Sci.},
volume = {37},
number = {5},
pages = {753--770},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1105},
doi = {10.1287/mksc.2018.1105},
timestamp = {Wed, 11 Nov 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/RossiC18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SahniWC18,
author = {Navdeep S. Sahni and
S. Christian Wheeler and
Pradeep Chintagunta},
title = {Personalization in Email Marketing: The Role of Noninformative Advertising
Content},
journal = {Mark. Sci.},
volume = {37},
number = {2},
pages = {236--258},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1066},
doi = {10.1287/mksc.2017.1066},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SahniWC18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sayedi18,
author = {Amin Sayedi},
title = {Real-Time Bidding in Online Display Advertising},
journal = {Mark. Sci.},
volume = {37},
number = {4},
pages = {553--568},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1083},
doi = {10.1287/mksc.2017.1083},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sayedi18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SayediJB18,
author = {Amin Sayedi and
Kinshuk Jerath and
Marjan Baghaie},
title = {Exclusive Placement in Online Advertising},
journal = {Mark. Sci.},
volume = {37},
number = {6},
pages = {970--986},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1098},
doi = {10.1287/mksc.2018.1098},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SayediJB18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchaeferRM18,
author = {Richard Schaefer and
Raghunath Singh Rao and
Vijay Mahajan},
title = {Marketing Self-Improvement Programs for Self-Signaling Consumers},
journal = {Mark. Sci.},
volume = {37},
number = {6},
pages = {912--929},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1107},
doi = {10.1287/mksc.2018.1107},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SchaeferRM18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchneiderJGLY18,
author = {Matthew J. Schneider and
Sharan Jagpal and
Sachin Gupta and
Shaobo Li and
Yan Yu},
title = {A Flexible Method for Protecting Marketing Data: An Application to
Point-of-Sale Data},
journal = {Mark. Sci.},
volume = {37},
number = {1},
pages = {153--171},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1064},
doi = {10.1287/mksc.2017.1064},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SchneiderJGLY18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SimonovNR18,
author = {Andrey Simonov and
Chris Nosko and
Justin M. Rao},
title = {Competition and Crowd-Out for Brand Keywords in Sponsored Search},
journal = {Mark. Sci.},
volume = {37},
number = {2},
pages = {200--215},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1065},
doi = {10.1287/mksc.2017.1065},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SimonovNR18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SorescuSAD18,
author = {Alina Sorescu and
Sorin M. Sorescu and
Will J. Armstrong and
Bart Devoldere},
title = {Two Centuries of Innovations and Stock Market Bubbles},
journal = {Mark. Sci.},
volume = {37},
number = {4},
pages = {507--529},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1095},
doi = {10.1287/mksc.2018.1095},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SorescuSAD18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir18,
author = {K. Sudhir},
title = {Editorial - Introducing {A} New Section - \emph{Marketing Science:
Frontiers}},
journal = {Mark. Sci.},
volume = {37},
number = {1},
pages = {1--4},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1091},
doi = {10.1287/mksc.2018.1091},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sudhir18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TranGD18,
author = {Thanh Tran and
Haresh Gurnani and
Ramarao Desiraju},
title = {Optimal Design of Return Policies},
journal = {Mark. Sci.},
volume = {37},
number = {4},
pages = {649--667},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1094},
doi = {10.1287/mksc.2018.1094},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/TranGD18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Ursu18,
author = {Raluca M. Ursu},
title = {The Power of Rankings: Quantifying the Effect of Rankings on Online
Consumer Search and Purchase Decisions},
journal = {Mark. Sci.},
volume = {37},
number = {4},
pages = {530--552},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1072},
doi = {10.1287/mksc.2017.1072},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Ursu18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Villas-Boas18,
author = {J. Miguel Villas{-}Boas},
title = {A Dynamic Model of Repositioning},
journal = {Mark. Sci.},
volume = {37},
number = {2},
pages = {279--293},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1075},
doi = {10.1287/mksc.2017.1075},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Villas-Boas18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangLS18,
author = {Yanwen Wang and
Michael Lewis and
David A. Schweidel},
title = {A Border Strategy Analysis of Ad Source and Message Tone in Senatorial
Campaigns},
journal = {Mark. Sci.},
volume = {37},
number = {3},
pages = {333--355},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1079},
doi = {10.1287/mksc.2017.1079},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WangLS18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yang18,
author = {Nan Yang},
title = {An Empirically Tractable Dynamic Oligopoly Model: Application to Store
Entry and Exit in Dutch Grocery Retail},
journal = {Mark. Sci.},
volume = {37},
number = {6},
pages = {1029--1049},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1117},
doi = {10.1287/mksc.2018.1117},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Yang18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YazdaniGC18,
author = {Elham Yazdani and
Shyam Gopinath and
Steve Carson},
title = {Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream
Customers, and Product Sales},
journal = {Mark. Sci.},
volume = {37},
number = {5},
pages = {838--851},
year = {2018},
url = {https://doi.org/10.1287/mksc.2018.1101},
doi = {10.1287/mksc.2018.1101},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YazdaniGC18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YooS18,
author = {Onesun Steve Yoo and
Rakesh K. Sarin},
title = {Consumer Choice and Market Outcomes Under Ambiguity in Product Quality},
journal = {Mark. Sci.},
volume = {37},
number = {3},
pages = {445--468},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1069},
doi = {10.1287/mksc.2017.1069},
timestamp = {Thu, 26 Aug 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YooS18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangG18,
author = {Yuchi Zhang and
David Godes},
title = {Learning from Online Social Ties},
journal = {Mark. Sci.},
volume = {37},
number = {3},
pages = {425--444},
year = {2018},
url = {https://doi.org/10.1287/mksc.2017.1076},
doi = {10.1287/mksc.2017.1076},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangG18.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BalaBC17,
author = {Ram Bala and
Pradeep Bhardwaj and
Pradeep K. Chintagunta},
title = {Pharmaceutical Product Recalls: Category Effects and Competitor Response},
journal = {Mark. Sci.},
volume = {36},
number = {6},
pages = {931--943},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1054},
doi = {10.1287/mksc.2017.1054},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BalaBC17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BaoN17,
author = {Weining Bao and
Jian Ni},
title = {Could Good Intentions Backfire? An Empirical Analysis of the Bank
Deposit Insurance},
journal = {Mark. Sci.},
volume = {36},
number = {2},
pages = {301--319},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1009},
doi = {10.1287/mksc.2016.1009},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BaoN17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BoldtA17,
author = {Lin Boldt and
Neeraj Arora},
title = {Dyadic Compromise Effect},
journal = {Mark. Sci.},
volume = {36},
number = {3},
pages = {436--452},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1019},
doi = {10.1287/mksc.2016.1019},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BoldtA17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BorkovskyGHM17,
author = {Ron N. Borkovsky and
Avi Goldfarb and
Avery M. Haviv and
Sridhar Moorthy},
title = {Measuring and Understanding Brand Value in a Dynamic Model of Brand
Management},
journal = {Mark. Sci.},
volume = {36},
number = {4},
pages = {471--499},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1020},
doi = {10.1287/mksc.2016.1020},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BorkovskyGHM17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CachonF17,
author = {G{\'{e}}rard P. Cachon and
Pnina Feldman},
title = {Is Advance Selling Desirable with Competition?},
journal = {Mark. Sci.},
volume = {36},
number = {2},
pages = {214--231},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1006},
doi = {10.1287/mksc.2016.1006},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CachonF17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChaeSBY17,
author = {Inyoung Chae and
Andrew T. Stephen and
Yakov Bart and
Dai Yao},
title = {Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns},
journal = {Mark. Sci.},
volume = {36},
number = {1},
pages = {89--104},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1001},
doi = {10.1287/mksc.2016.1001},
timestamp = {Sat, 09 Apr 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChaeSBY17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenII17,
author = {Yupeng Chen and
Raghuram Iyengar and
Garud Iyengar},
title = {Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis
- {A} Sparse Learning Approach},
journal = {Mark. Sci.},
volume = {36},
number = {1},
pages = {140--156},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.0992},
doi = {10.1287/mksc.2016.0992},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenII17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenKZ17,
author = {Yuxin Chen and
Oded Koenigsberg and
Z. John Zhang},
title = {Pay-as-You-Wish Pricing},
journal = {Mark. Sci.},
volume = {36},
number = {5},
pages = {780--791},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1032},
doi = {10.1287/mksc.2017.1032},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenKZ17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenLS17,
author = {Yuxin Chen and
Xinxin Li and
Monic Sun},
title = {Competitive Mobile Geo Targeting},
journal = {Mark. Sci.},
volume = {36},
number = {5},
pages = {666--682},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1030},
doi = {10.1287/mksc.2017.1030},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenLS17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChesnesDJ17,
author = {Matthew Chesnes and
Weijia (Daisy) Dai and
Ginger Zhe Jin},
title = {Banning Foreign Pharmacies from Sponsored Search: The Online Consumer
Response},
journal = {Mark. Sci.},
volume = {36},
number = {6},
pages = {879--907},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1058},
doi = {10.1287/mksc.2017.1058},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChesnesDJ17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CosgunerCS17,
author = {Koray Cosguner and
Tat Y. Chan and
P. B. (Seethu) Seetharaman},
title = {Behavioral Price Discrimination in the Presence of Switching Costs},
journal = {Mark. Sci.},
volume = {36},
number = {3},
pages = {426--435},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1024},
doi = {10.1287/mksc.2016.1024},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CosgunerCS17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeFFL17,
author = {Jean{-}Pierre Dub{\'{e}} and
Zheng Fang and
Nathan Fong and
Xueming Luo},
title = {Competitive Price Targeting with Smartphone Coupons},
journal = {Mark. Sci.},
volume = {36},
number = {6},
pages = {944--975},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1042},
doi = {10.1287/mksc.2017.1042},
timestamp = {Mon, 24 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DubeFFL17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeLF17,
author = {Jean{-}Pierre Dub{\'{e}} and
Xueming Luo and
Zheng Fang},
title = {Self-Signaling and Prosocial Behavior: {A} Cause Marketing Experiment},
journal = {Mark. Sci.},
volume = {36},
number = {2},
pages = {161--186},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1012},
doi = {10.1287/mksc.2016.1012},
timestamp = {Mon, 24 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DubeLF17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EconomidesJ17,
author = {Nicholas Economides and
Przemyslaw Jeziorski},
title = {Mobile Money in Tanzania},
journal = {Mark. Sci.},
volume = {36},
number = {6},
pages = {815--837},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1027},
doi = {10.1287/mksc.2017.1027},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/EconomidesJ17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Esteban-BravoVY17,
author = {Mercedes Esteban{-}Bravo and
Jose M. Vidal{-}Sanz and
G{\"{o}}khan Yildirim},
title = {Can Retail Sales Volatility be Curbed Through Marketing Actions?},
journal = {Mark. Sci.},
volume = {36},
number = {2},
pages = {232--253},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1013},
doi = {10.1287/mksc.2016.1013},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/Esteban-BravoVY17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FossenS17,
author = {Beth L. Fossen and
David A. Schweidel},
title = {Television Advertising and Online Word-of-Mouth: An Empirical Investigation
of Social {TV} Activity},
journal = {Mark. Sci.},
volume = {36},
number = {1},
pages = {105--123},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1002},
doi = {10.1287/mksc.2016.1002},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FossenS17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FribergS17,
author = {Richard Friberg and
Mark Sanctuary},
title = {The Effect of Retail Distribution on Sales of Alcoholic Beverages},
journal = {Mark. Sci.},
volume = {36},
number = {4},
pages = {626--641},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1038},
doi = {10.1287/mksc.2017.1038},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FribergS17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GaoLT17,
author = {Sarah Yini Gao and
Wei Shi Lim and
Christopher S. Tang},
title = {Entry of Copycats of Luxury Brands},
journal = {Mark. Sci.},
volume = {36},
number = {2},
pages = {272--289},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1008},
doi = {10.1287/mksc.2016.1008},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GaoLT17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GopalakrishnanB17,
author = {Arun Gopalakrishnan and
Eric T. Bradlow and
Peter S. Fader},
title = {A Cross-Cohort Changepoint Model for Customer-Base Analysis},
journal = {Mark. Sci.},
volume = {36},
number = {2},
pages = {195--213},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1007},
doi = {10.1287/mksc.2016.1007},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GopalakrishnanB17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HonkaC17,
author = {Elisabeth Honka and
Pradeep Chintagunta},
title = {Simultaneous or Sequential? Search Strategies in the {U.S.} Auto Insurance
Industry},
journal = {Mark. Sci.},
volume = {36},
number = {1},
pages = {21--42},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.0995},
doi = {10.1287/mksc.2016.0995},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HonkaC17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JerathKS17,
author = {Kinshuk Jerath and
Sang{-}Hyun Kim and
Robert Swinney},
title = {Product Quality in a Distribution Channel with Inventory Risk},
journal = {Mark. Sci.},
volume = {36},
number = {5},
pages = {747--761},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1041},
doi = {10.1287/mksc.2017.1041},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JerathKS17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JohnsonLR17,
author = {Garrett A. Johnson and
Randall A. Lewis and
David H. Reiley},
title = {When Less Is More: Data and Power in Advertising Experiments},
journal = {Mark. Sci.},
volume = {36},
number = {1},
pages = {43--53},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.0998},
doi = {10.1287/mksc.2016.0998},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JohnsonLR17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JungNGG17,
author = {Minah H. Jung and
Leif D. Nelson and
Uri Gneezy and
Ayelet Gneezy},
title = {Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing},
journal = {Mark. Sci.},
volume = {36},
number = {2},
pages = {187--194},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1018},
doi = {10.1287/mksc.2016.1018},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JungNGG17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimBHA17,
author = {Dong Soo Kim and
Roger A. Bailey and
Nino Hardt and
Greg M. Allenby},
title = {Benefit-Based Conjoint Analysis},
journal = {Mark. Sci.},
volume = {36},
number = {1},
pages = {54--69},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1003},
doi = {10.1287/mksc.2016.1003},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KimBHA17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KireyevKO17,
author = {Pavel Kireyev and
Vineet Kumar and
Elie Ofek},
title = {Match Your Own Price? Self-Matching as a Retailer's Multichannel Pricing
Strategy},
journal = {Mark. Sci.},
volume = {36},
number = {6},
pages = {908--930},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1035},
doi = {10.1287/mksc.2017.1035},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KireyevKO17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovPZ17,
author = {Dmitri Kuksov and
Ashutosh Prasad and
Mohammad Zia},
title = {In-Store Advertising by Competitors},
journal = {Mark. Sci.},
volume = {36},
number = {3},
pages = {402--425},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1015},
doi = {10.1287/mksc.2016.1015},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KuksovPZ17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiLZW17,
author = {Chenxi Li and
Xueming Luo and
Cheng Zhang and
Xiaoyi Wang},
title = {Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness},
journal = {Mark. Sci.},
volume = {36},
number = {5},
pages = {762--779},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1044},
doi = {10.1287/mksc.2017.1044},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiLZW17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Lin17,
author = {Song Lin},
title = {Add-on Policies Under Vertical Differentiation: Why Do Luxury Hotels
Charge for Internet While Economy Hotels Do Not?},
journal = {Mark. Sci.},
volume = {36},
number = {4},
pages = {610--625},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1028},
doi = {10.1287/mksc.2017.1028},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Lin17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuLC17,
author = {Hongju Liu and
Qiang Liu and
Pradeep K. Chintagunta},
title = {Promotion Spillovers: Drug Detailing in Combination Therapy},
journal = {Mark. Sci.},
volume = {36},
number = {3},
pages = {382--401},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1014},
doi = {10.1287/mksc.2016.1014},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuLC17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuY17,
author = {Shijie Lu and
Sha Yang},
title = {Investigating the Spillover Effect of Keyword Market Entry in Sponsored
Search Advertising},
journal = {Mark. Sci.},
volume = {36},
number = {6},
pages = {976--998},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1053},
doi = {10.1287/mksc.2017.1053},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LuY17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MehtaNSS17,
author = {Nitin Mehta and
Jian Ni and
Kannan Srinivasan and
Baohong Sun},
title = {A Dynamic Model of Health Insurance Choices and Healthcare Consumption
Decisions},
journal = {Mark. Sci.},
volume = {36},
number = {3},
pages = {338--360},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1021},
doi = {10.1287/mksc.2016.1021},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MehtaNSS17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MorenoT17,
author = {Antonio Moreno and
Christian Terwiesch},
title = {The Effects of Product Line Breadth: Evidence from the Automotive
Industry},
journal = {Mark. Sci.},
volume = {36},
number = {2},
pages = {254--271},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.0979},
doi = {10.1287/mksc.2016.0979},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MorenoT17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MorvinskiAM17,
author = {Coby Morvinski and
On Amir and
Eitan Muller},
title = {"Ten Million Readers Can't Be Wrong!, " or Can They? On the Role of
Information About Adoption Stock in New Product Trial},
journal = {Mark. Sci.},
volume = {36},
number = {2},
pages = {290--300},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1011},
doi = {10.1287/mksc.2016.1011},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MorvinskiAM17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NairMHMA17,
author = {Harikesh S. Nair and
Sanjog Misra and
William J. Hornbuckle IV and
Ranjan Mishra and
Anand Acharya},
title = {Big Data and Marketing Analytics in Gaming: Combining Empirical Models
and Field Experimentation},
journal = {Mark. Sci.},
volume = {36},
number = {5},
pages = {699--725},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1039},
doi = {10.1287/mksc.2017.1039},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NairMHMA17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Ngwe17,
author = {Donald Ngwe},
title = {Why Outlet Stores Exist: Averting Cannibalization in Product Line
Extensions},
journal = {Mark. Sci.},
volume = {36},
number = {4},
pages = {523--541},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1031},
doi = {10.1287/mksc.2017.1031},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Ngwe17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Nishida17,
author = {Mitsukuni Nishida},
title = {First-Mover Advantage Through Distribution: {A} Decomposition Approach},
journal = {Mark. Sci.},
volume = {36},
number = {4},
pages = {590--609},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1029},
doi = {10.1287/mksc.2017.1029},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Nishida17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PeersHD17,
author = {Yuri Peers and
Harald J. van Heerde and
Marnik G. Dekimpe},
title = {Marketing Budget Allocation Across Countries: The Role of International
Business Cycles},
journal = {Mark. Sci.},
volume = {36},
number = {5},
pages = {792--809},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1046},
doi = {10.1287/mksc.2017.1046},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/PeersHD17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ProserpioZ17,
author = {Davide Proserpio and
Georgios Zervas},
title = {Online Reputation Management: Estimating the Impact of Management
Responses on Consumer Reviews},
journal = {Mark. Sci.},
volume = {36},
number = {5},
pages = {645--665},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1043},
doi = {10.1287/mksc.2017.1043},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ProserpioZ17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PuranamNK17,
author = {Dinesh Puranam and
Vishal Narayan and
Vrinda Kadiyali},
title = {The Effect of Calorie Posting Regulation on Consumer Opinion: {A}
Flexible Latent Dirichlet Allocation Model with Informative Priors},
journal = {Mark. Sci.},
volume = {36},
number = {5},
pages = {726--746},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1048},
doi = {10.1287/mksc.2017.1048},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/PuranamNK17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RubelN17,
author = {Olivier Rubel and
Prasad A. Naik},
title = {Robust Dynamic Estimation},
journal = {Mark. Sci.},
volume = {36},
number = {3},
pages = {453--467},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1010},
doi = {10.1287/mksc.2016.1010},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RubelN17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SantosK17,
author = {Babur De los Santos and
Sergei Koulayev},
title = {Optimizing Click-Through in Online Rankings with Endogenous Search
Refinement},
journal = {Mark. Sci.},
volume = {36},
number = {4},
pages = {542--564},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1036},
doi = {10.1287/mksc.2017.1036},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SantosK17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchwartzBF17,
author = {Eric M. Schwartz and
Eric T. Bradlow and
Peter S. Fader},
title = {Customer Acquisition via Display Advertising Using Multi-Armed Bandit
Experiments},
journal = {Mark. Sci.},
volume = {36},
number = {4},
pages = {500--522},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1023},
doi = {10.1287/mksc.2016.1023},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SchwartzBF17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SeilerP17,
author = {Stephan Seiler and
Fabio Pinna},
title = {Estimating Search Benefits from Path-Tracking Data: Measurement and
Determinants},
journal = {Mark. Sci.},
volume = {36},
number = {4},
pages = {565--589},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1026},
doi = {10.1287/mksc.2017.1026},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SeilerP17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SeilerYW17,
author = {Stephan Seiler and
Song Yao and
Wenbo Wang},
title = {Does Online Word of Mouth Increase Demand? (And How?) Evidence from
a Natural Experiment},
journal = {Mark. Sci.},
volume = {36},
number = {6},
pages = {838--861},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1045},
doi = {10.1287/mksc.2017.1045},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SeilerYW17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shamir17,
author = {Noam Shamir},
title = {Cartel Formation Through Strategic Information Leakage in a Distribution
Channel},
journal = {Mark. Sci.},
volume = {36},
number = {1},
pages = {70--88},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1000},
doi = {10.1287/mksc.2016.1000},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Shamir17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShuganMSK17,
author = {Steven M. Shugan and
Jihwan Moon and
Qiaoni Shi and
Nanda S. Kumar},
title = {Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle
Low-End},
journal = {Mark. Sci.},
volume = {36},
number = {1},
pages = {124--139},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1004},
doi = {10.1287/mksc.2016.1004},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShuganMSK17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Singh17,
author = {Shubhranshu Singh},
title = {Competition in Corruptible Markets},
journal = {Mark. Sci.},
volume = {36},
number = {3},
pages = {361--381},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1017},
doi = {10.1287/mksc.2016.1017},
timestamp = {Sun, 25 Jul 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Singh17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sinitsyn17,
author = {Maxim Sinitsyn},
title = {Pricing with Prescheduled Sales},
journal = {Mark. Sci.},
volume = {36},
number = {6},
pages = {999--1014},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1052},
doi = {10.1287/mksc.2017.1052},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sinitsyn17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir17,
author = {K. Sudhir},
title = {Editorial - Acknowledging 2016 \emph{Marketing Science} Contributions},
journal = {Mark. Sci.},
volume = {36},
number = {3},
pages = {327--328},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1056},
doi = {10.1287/mksc.2017.1056},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sudhir17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir17a,
author = {K. Sudhir},
title = {Congratulations to Richard Thaler for Winning the Nobel Prize in Economics},
journal = {Mark. Sci.},
volume = {36},
number = {6},
pages = {813--814},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1073},
doi = {10.1287/mksc.2017.1073},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sudhir17a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SunDM17,
author = {Yacheng Sun and
Xiaojing Dong and
Shelby McIntyre},
title = {Motivation of User-Generated Content: Social Connectedness Moderates
the Effects of Monetary Rewards},
journal = {Mark. Sci.},
volume = {36},
number = {3},
pages = {329--337},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.1022},
doi = {10.1287/mksc.2016.1022},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SunDM17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TirunillaiT17,
author = {Seshadri Tirunillai and
Gerard J. Tellis},
title = {Does Offline {TV} Advertising Affect Online Chatter? Quasi-Experimental
Analysis Using Synthetic Control},
journal = {Mark. Sci.},
volume = {36},
number = {6},
pages = {862--878},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1040},
doi = {10.1287/mksc.2017.1040},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/TirunillaiT17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ToubiaN17,
author = {Olivier Toubia and
Oded Netzer},
title = {Idea Generation, Creativity, and Prototypicality},
journal = {Mark. Sci.},
volume = {36},
number = {1},
pages = {1--20},
year = {2017},
url = {https://doi.org/10.1287/mksc.2016.0994},
doi = {10.1287/mksc.2016.0994},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ToubiaN17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhuD17,
author = {Yi Zhu and
Anthony J. Dukes},
title = {Prominent Attributes Under Limited Attention},
journal = {Mark. Sci.},
volume = {36},
number = {5},
pages = {683--698},
year = {2017},
url = {https://doi.org/10.1287/mksc.2017.1037},
doi = {10.1287/mksc.2017.1037},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhuD17.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AhnDM16,
author = {Dae{-}Yong Ahn and
Jason A. Duan and
Carl F. Mela},
title = {Managing User-Generated Content: {A} Dynamic Rational Expectations
Equilibrium Approach},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {284--303},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0937},
doi = {10.1287/mksc.2015.0937},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AhnDM16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossJS16,
author = {Wilfred Amaldoss and
Kinshuk Jerath and
Amin Sayedi},
title = {Keyword Management Costs and "Broad Match" in Sponsored Search Advertising},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {259--274},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0919},
doi = {10.1287/mksc.2015.0919},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AmaldossJS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AndrewsLFG16,
author = {Michelle Andrews and
Xueming Luo and
Zheng Fang and
Anindya Ghose},
title = {Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {218--233},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0905},
doi = {10.1287/mksc.2015.0905},
timestamp = {Mon, 24 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AndrewsLFG16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BarajasAHF16,
author = {Joel Barajas and
Ram Akella and
Marius Holtan and
Aaron Flores},
title = {Experimental Designs and Estimation for Online Display Advertising
Attribution in Marketplaces},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {465--483},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0982},
doi = {10.1287/mksc.2016.0982},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BarajasAHF16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BrancoSV16,
author = {Fernando Branco and
Monic Sun and
J. Miguel Villas{-}Boas},
title = {Too Much Information? Information Provision and Search Costs},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {605--618},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0959},
doi = {10.1287/mksc.2015.0959},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BrancoSV16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BraunD16,
author = {Michael Braun and
Paul Damien},
title = {Scalable Rejection Sampling for Bayesian Hierarchical Models},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {427--444},
year = {2016},
url = {https://doi.org/10.1287/mksc.2014.0901},
doi = {10.1287/mksc.2014.0901},
timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BraunD16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BronnenbergKM16,
author = {Bart J. Bronnenberg and
Jun B. Kim and
Carl F. Mela},
title = {Zooming In on Choice: How Do Consumers Search for Cameras Online?},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {693--712},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0977},
doi = {10.1287/mksc.2016.0977},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BronnenbergKM16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BuschkenA16,
author = {Joachim B{\"{u}}schken and
Greg M. Allenby},
title = {Sentence-Based Text Analysis for Customer Reviews},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {953--975},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0993},
doi = {10.1287/mksc.2016.0993},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BuschkenA16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaiR16,
author = {C. Jeffrey Cai and
Jagmohan S. Raju},
title = {Keeping Your Enemies Closer: When Market Entry as an Alliance with
Your Competitor Makes Sense},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {743--755},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0988},
doi = {10.1287/mksc.2016.0988},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CaiR16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChingCHL16,
author = {Andrew T. Ching and
Robert Clark and
Ignatius Horstmann and
Hyunwoo Lim},
title = {The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {158--181},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0925},
doi = {10.1287/mksc.2015.0925},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChingCHL16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaHH16,
author = {Pradeep Chintagunta and
Dominique M. Hanssens and
John R. Hauser},
title = {Editorial - Marketing Science and Big Data},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {341--342},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0996},
doi = {10.1287/mksc.2016.0996},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChintaguntaHH16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChuM16,
author = {Junhong Chu and
Puneet Manchanda},
title = {Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer
Platforms},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {870--893},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0976},
doi = {10.1287/mksc.2016.0976},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChuM16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CulottaC16,
author = {Aron Culotta and
Jennifer Cutler},
title = {Mining Brand Perceptions from Twitter Social Networks},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {343--362},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0968},
doi = {10.1287/mksc.2015.0968},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CulottaC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiPZ16,
author = {Preyas S. Desai and
Devavrat Purohit and
Bo Zhou},
title = {The Strategic Role of Exchange Promotions},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {93--112},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0955},
doi = {10.1287/mksc.2015.0955},
timestamp = {Tue, 27 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/DesaiPZ16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DongC16,
author = {Xiaojing Dong and
Pradeep K. Chintagunta},
title = {Satisfaction Spillovers Across Categories},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {275--283},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0941},
doi = {10.1287/mksc.2015.0941},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DongC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EstevesR16,
author = {Rosa{-}Branca Esteves and
Joana Resende},
title = {Competitive Targeted Advertising with Price Discrimination},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {576--587},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0967},
doi = {10.1287/mksc.2015.0967},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/EstevesR16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FeinbergSY16,
author = {Fred M. Feinberg and
Linda Court Salisbury and
Yuanping Ying},
title = {When Random Assignment Is Not Enough: Accounting for Item Selectivity
in Experimental Research},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {976--994},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0991},
doi = {10.1287/mksc.2016.0991},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FeinbergSY16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FoubertG16,
author = {Bram Foubert and
Els Gijsbrechts},
title = {Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial
Promotions for High-Tech Service Adoption},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {810--826},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0973},
doi = {10.1287/mksc.2015.0973},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FoubertG16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FranceG16,
author = {Stephen L. France and
Sanjoy Ghose},
title = {An Analysis and Visualization Methodology for Identifying and Testing
Market Structure},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {182--197},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0958},
doi = {10.1287/mksc.2015.0958},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FranceG16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HardtVA16,
author = {Nino Hardt and
Alex Varbanov and
Greg M. Allenby},
title = {Monetizing Ratings Data for Product Research},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {713--726},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0980},
doi = {10.1287/mksc.2016.0980},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HardtVA16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HowellLA16,
author = {John R. Howell and
Sanghak Lee and
Greg M. Allenby},
title = {Price Promotions in Choice Models},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {319--334},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0948},
doi = {10.1287/mksc.2015.0948},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HowellLA16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangL16,
author = {Dongling Huang and
Lan Luo},
title = {Consumer Preference Elicitation of Complex Products Using Fuzzy Support
Vector Machine Active Learning},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {445--464},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0946},
doi = {10.1287/mksc.2015.0946},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuangL16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IsraeliAC16,
author = {Ayelet Israeli and
Eric T. Anderson and
Anne T. Coughlan},
title = {Minimum Advertised Pricing: Patterns of Violation in Competitive Retail
Markets},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {539--564},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0933},
doi = {10.1287/mksc.2015.0933},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IsraeliAC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyerS16,
author = {Ganesh Iyer and
David A. Soberman},
title = {Social Responsibility and Product Innovation},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {727--742},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0975},
doi = {10.1287/mksc.2015.0975},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IyerS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JacobsDF16,
author = {Bruno J. D. Jacobs and
Bas Donkers and
Dennis Fok},
title = {Model-Based Purchase Predictions for Large Assortments},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {389--404},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0985},
doi = {10.1287/mksc.2016.0985},
timestamp = {Mon, 03 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/JacobsDF16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JerathSZ16,
author = {Kinshuk Jerath and
S. Sajeesh and
Z. John Zhang},
title = {A Model of Unorganized and Organized Retailing in Emerging Economies},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {756--778},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0962},
doi = {10.1287/mksc.2015.0962},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JerathSZ16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangTXZ16,
author = {Baojun Jiang and
Lin Tian and
Yifan Xu and
Fuqiang Zhang},
title = {To Share or Not to Share: Demand Forecast Sharing in a Distribution
Channel},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {800--809},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0981},
doi = {10.1287/mksc.2016.0981},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JiangTXZ16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jing16,
author = {Bing Jing},
title = {Lowering Customer Evaluation Costs, Product Differentiation, and Price
Competition},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {113--127},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0918},
doi = {10.1287/mksc.2015.0918},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Jing16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JoshiRZ16,
author = {Yogesh V. Joshi and
David J. Reibstein and
Z. John Zhang},
title = {Turf Wars: Product Line Strategies in Competitive Markets},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {128--141},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0945},
doi = {10.1287/mksc.2015.0945},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/JoshiRZ16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KappeS16,
author = {Eelco Kappe and
Stefan Stremersch},
title = {Drug Detailing and Doctors' Prescription Decisions: The Role of Information
Content in the Face of Competitive Entry},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {915--933},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0971},
doi = {10.1287/mksc.2015.0971},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KappeS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KhanMS16,
author = {Romana Khan and
Kanishka Misra and
Vishal Singh},
title = {Will a Fat Tax Work?},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {10--26},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0917},
doi = {10.1287/mksc.2015.0917},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KhanMS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiKVP16,
author = {Hongshuang (Alice) Li and
P. K. Kannan and
Siva Viswanathan and
Abhishek Pani},
title = {Attribution Strategies and Return on Keyword Investment in Paid Search
Advertising},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {831--848},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0987},
doi = {10.1287/mksc.2016.0987},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiKVP16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuSS16,
author = {Xiao Liu and
Param Vir Singh and
Kannan Srinivasan},
title = {A Structured Analysis of Unstructured Big Data by Leveraging Cloud
Computing},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {363--388},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0972},
doi = {10.1287/mksc.2015.0972},
timestamp = {Thu, 23 Jun 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuSS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LovettS16,
author = {Mitchell J. Lovett and
Richard Staelin},
title = {The Role of Paid, Earned, and Owned Media in Building Entertainment
Brands: Reminding, Informing, and Enhancing Enjoyment},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {142--157},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0961},
doi = {10.1287/mksc.2015.0961},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LovettS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuXD16,
author = {Shasha Lu and
Li Xiao and
Min Ding},
title = {A Video-Based Automated Recommender {(VAR)} System for Garments},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {484--510},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0984},
doi = {10.1287/mksc.2016.0984},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LuXD16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MantinR16,
author = {Benny Mantin and
Eran Rubin},
title = {Fare Prediction Websites and Transaction Prices: Empirical Evidence
from the Airline Industry},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {640--655},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0965},
doi = {10.1287/mksc.2015.0965},
timestamp = {Fri, 09 Apr 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MantinR16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/McShaneCAS16,
author = {Blakeley B. McShane and
Chaoqun Chen and
Eric T. Anderson and
Duncan Simester},
title = {Decision Stages and Asymmetries in Regular Retail Price Pass-Through},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {619--639},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0947},
doi = {10.1287/mksc.2015.0947},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/McShaneCAS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MontagutiNV16,
author = {Elisa Montaguti and
Scott A. Neslin and
Sara Valentini},
title = {Can Marketing Campaigns Induce Multichannel Buying and More Profitable
Customers? {A} Field Experiment},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {201--217},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0923},
doi = {10.1287/mksc.2015.0923},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MontagutiNV16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OrhunVC16,
author = {A. Yesim Orhun and
Sriram Venkataraman and
Pradeep K. Chintagunta},
title = {Impact of Competition on Product Decisions: Movie Choices of Exhibitors},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {73--92},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0909},
doi = {10.1287/mksc.2015.0909},
timestamp = {Mon, 03 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/OrhunVC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OzturkVC16,
author = {O. Cem Ozturk and
Sriram Venkataraman and
Pradeep K. Chintagunta},
title = {Price Reactions to Rivals' Local Channel Exits},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {588--604},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0952},
doi = {10.1287/mksc.2015.0952},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/OzturkVC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkP16,
author = {Chang Hee Park and
Young{-}Hoon Park},
title = {Investigating Purchase Conversion by Uncovering Online Visit Patterns},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {894--914},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0990},
doi = {10.1287/mksc.2016.0990},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ParkP16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PlatzerR16,
author = {Michael Platzer and
Thomas Reutterer},
title = {Ticking Away the Moments: Timing Regularity Helps to Better Predict
Customer Activity},
journal = {Mark. Sci.},
volume = {35},
number = {5},
pages = {779--799},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0963},
doi = {10.1287/mksc.2015.0963},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/PlatzerR16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RaoYU16,
author = {Vithala R. Rao and
Yu Yu and
Nita Umashankar},
title = {Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger
Innovation},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {934--952},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0978},
doi = {10.1287/mksc.2016.0978},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RaoYU16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RingelS16,
author = {Daniel M. Ringel and
Bernd Skiera},
title = {Visualizing Asymmetric Competition Among More Than 1, 000 Products
Using Big Search Data},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {511--534},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0950},
doi = {10.1287/mksc.2015.0950},
timestamp = {Tue, 01 Jun 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RingelS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RubelP16,
author = {Olivier Rubel and
Ashutosh Prasad},
title = {Dynamic Incentives in Sales Force Compensation},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {676--689},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0953},
doi = {10.1287/mksc.2015.0953},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RubelP16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SabooCG16,
author = {Alok R. Saboo and
Anindita Chakravarty and
Rajdeep Grewal},
title = {Organizational Debut on the Public Stage: Marketing Myopia and Initial
Public Offerings},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {656--675},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0970},
doi = {10.1287/mksc.2015.0970},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SabooCG16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sinitsyn16,
author = {Maxim Sinitsyn},
title = {Managing Price Promotions Within a Product Line},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {304--318},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0938},
doi = {10.1287/mksc.2015.0938},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sinitsyn16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sudhir16,
author = {K. Sudhir},
title = {Editorial - The Exploration-Exploitation Tradeoff and Efficiency in
Knowledge Production},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {1--9},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0974},
doi = {10.1287/mksc.2015.0974},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sudhir16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SudhirRC16,
author = {K. Sudhir and
Subroto Roy and
Mathew Cherian},
title = {Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising
Content},
journal = {Mark. Sci.},
volume = {35},
number = {6},
pages = {849--869},
year = {2016},
url = {https://doi.org/10.1287/mksc.2016.0989},
doi = {10.1287/mksc.2016.0989},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SudhirRC16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TrusovMJ16,
author = {Michael Trusov and
Liye Ma and
Zainab Jamal},
title = {Crumbs of the Cookie: User Profiling in Customer-Base Analysis and
Behavioral Targeting},
journal = {Mark. Sci.},
volume = {35},
number = {3},
pages = {405--426},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0956},
doi = {10.1287/mksc.2015.0956},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/TrusovMJ16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Wang0S16,
author = {Yanwen Wang and
Michael Lewis and
Vishal Singh},
title = {The Unintended Consequences of Countermarketing Strategies: How Particular
Antismoking Measures May Shift Consumers to More Dangerous Cigarettes},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {55--72},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0910},
doi = {10.1287/mksc.2015.0910},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Wang0S16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangLCS16,
author = {Yanwen Wang and
Michael Lewis and
Cynthia Cryder and
Jim Sprigg},
title = {Enduring Effects of Goal Achievement and Failure Within Customer Loyalty
Programs: {A} Large-Scale Field Experiment},
journal = {Mark. Sci.},
volume = {35},
number = {4},
pages = {565--575},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0966},
doi = {10.1287/mksc.2015.0966},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WangLCS16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WeiYBD16,
author = {Yanhao Wei and
Pinar Yildirim and
Christophe Van den Bulte and
Chrysanthos Dellarocas},
title = {Credit Scoring with Social Network Data},
journal = {Mark. Sci.},
volume = {35},
number = {2},
pages = {234--258},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0949},
doi = {10.1287/mksc.2015.0949},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WeiYBD16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yoganarasimhan16,
author = {Hema Yoganarasimhan},
title = {Estimation of Beauty Contest Auctions},
journal = {Mark. Sci.},
volume = {35},
number = {1},
pages = {27--54},
year = {2016},
url = {https://doi.org/10.1287/mksc.2015.0929},
doi = {10.1287/mksc.2015.0929},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Yoganarasimhan16.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AbhishekHF15,
author = {Vibhanshu Abhishek and
Kartik Hosanagar and
Peter S. Fader},
title = {Aggregation Bias in Sponsored Search Data: The Curse and the Cure},
journal = {Mark. Sci.},
volume = {34},
number = {1},
pages = {59--77},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0884},
doi = {10.1287/mksc.2014.0884},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AbhishekHF15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AravindakshanRR15,
author = {Ashwin Aravindakshan and
Olivier Rubel and
Oliver J. Rutz},
title = {Managing Blood Donations with Marketing},
journal = {Mark. Sci.},
volume = {34},
number = {2},
pages = {269--280},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0892},
doi = {10.1287/mksc.2014.0892},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AravindakshanRR15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AugustDS15,
author = {Terrence August and
Duy Dao and
Hyoduk Shin},
title = {Optimal Timing of Sequential Distribution: The Impact of Congestion
Externalities and Day-and-Date Strategies},
journal = {Mark. Sci.},
volume = {34},
number = {5},
pages = {755--774},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0936},
doi = {10.1287/mksc.2015.0936},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AugustDS15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Balasubramanian15,
author = {Sridhar Balasubramanian and
Shantanu Bhattacharya and
Vish V. Krishnan},
title = {Pricing Information Goods: {A} Strategic Analysis of the Selling and
Pay-per-Use Mechanisms},
journal = {Mark. Sci.},
volume = {34},
number = {2},
pages = {218--234},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0894},
doi = {10.1287/mksc.2014.0894},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Balasubramanian15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BleierE15,
author = {Alexander Bleier and
Maik Eisenbeiss},
title = {Personalized Online Advertising Effectiveness: The Interplay of What,
When, and Where},
journal = {Mark. Sci.},
volume = {34},
number = {5},
pages = {669--688},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0930},
doi = {10.1287/mksc.2015.0930},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/BleierE15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChanP15,
author = {Tat Y. Chan and
Young{-}Hoon Park},
title = {Consumer Search Activities and the Value of Ad Positions in Sponsored
Search Advertising},
journal = {Mark. Sci.},
volume = {34},
number = {4},
pages = {606--623},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0903},
doi = {10.1287/mksc.2015.0903},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChanP15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai15,
author = {Preyas S. Desai},
title = {Editorial - Acknowledging 2014 \emph{Marketing Science} Contributions},
journal = {Mark. Sci.},
volume = {34},
number = {3},
pages = {309--310},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0927},
doi = {10.1287/mksc.2015.0927},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Desai15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DongXCY15,
author = {Yan Dong and
Kefeng Xu and
Tony Haitao Cui and
Yuliang Yao},
title = {Service Failure Recovery and Prevention: Managing Stockouts in Distribution
Channels},
journal = {Mark. Sci.},
volume = {34},
number = {5},
pages = {689--701},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0924},
doi = {10.1287/mksc.2015.0924},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DongXCY15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GopalakrishnanI15,
author = {Arun Gopalakrishnan and
Raghuram Iyengar and
Robert J. Meyer},
title = {Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs},
journal = {Mark. Sci.},
volume = {34},
number = {1},
pages = {116--133},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0877},
doi = {10.1287/mksc.2014.0877},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GopalakrishnanI15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GordonS15,
author = {Brett R. Gordon and
Baohong Sun},
title = {A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes},
journal = {Mark. Sci.},
volume = {34},
number = {3},
pages = {452--470},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0885},
doi = {10.1287/mksc.2014.0885},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GordonS15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HandelM15,
author = {Benjamin R. Handel and
Kanishka Misra},
title = {Robust New Product Pricing},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {864--881},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0914},
doi = {10.1287/mksc.2015.0914},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HandelM15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuLS15,
author = {Ming Hu and
Xi Li and
Mengze Shi},
title = {Product and Pricing Decisions in Crowdfunding},
journal = {Mark. Sci.},
volume = {34},
number = {3},
pages = {331--345},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0900},
doi = {10.1287/mksc.2014.0900},
timestamp = {Thu, 05 Aug 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuLS15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangKS15,
author = {Guofang Huang and
Ahmed Khwaja and
K. Sudhir},
title = {Short-Run Needs and Long-Term Goals: {A} Dynamic Model of Thirst Management},
journal = {Mark. Sci.},
volume = {34},
number = {5},
pages = {702--721},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0939},
doi = {10.1287/mksc.2015.0939},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuangKS15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyengarBL15,
author = {Raghuram Iyengar and
Christophe Van den Bulte and
Jae Young Lee},
title = {Social Contagion in New Product Trial and Repeat},
journal = {Mark. Sci.},
volume = {34},
number = {3},
pages = {408--429},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0888},
doi = {10.1287/mksc.2014.0888},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IyengarBL15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jindal15,
author = {Pranav Jindal},
title = {Risk Preferences and Demand Drivers of Extended Warranties},
journal = {Mark. Sci.},
volume = {34},
number = {1},
pages = {39--58},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0879},
doi = {10.1287/mksc.2014.0879},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Jindal15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JindalM15,
author = {Niket Jindal and
Leigh McAlister},
title = {The Impacts of Advertising Assets and R{\&}D Assets on Reducing
Bankruptcy Risk},
journal = {Mark. Sci.},
volume = {34},
number = {4},
pages = {555--572},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0913},
doi = {10.1287/mksc.2015.0913},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/JindalM15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Kannan15,
author = {P. K. Kannan},
title = {2013-2014 Gary L. Lilien {ISMS-MSI} Practice Prize Competition},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {787--788},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0960},
doi = {10.1287/mksc.2015.0960},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Kannan15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarSDR15,
author = {V. Kumar and
Amalesh Sharma and
Naveen Donthu and
Carey Rountree},
title = {Practice Prize Paper - Implementing Integrated Marketing Science Modeling
at a Non-Profit Organization: Balancing Multiple Business Objectives
at Georgia Aquarium},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {804--814},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0932},
doi = {10.1287/mksc.2015.0932},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KumarSDR15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LeeSHP15,
author = {Ju{-}Yeon Lee and
Shrihari Sridhar and
Conor M. Henderson and
Robert W. Palmatier},
title = {Effect of Customer-Centric Structure on Long-Term Financial Performance},
journal = {Mark. Sci.},
volume = {34},
number = {2},
pages = {250--268},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0878},
doi = {10.1287/mksc.2014.0878},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LeeSHP15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiaukonyteTW15,
author = {Jura Liaukonyte and
Thales Teixeira and
Kenneth C. Wilbur},
title = {Television Advertising and Online Shopping},
journal = {Mark. Sci.},
volume = {34},
number = {3},
pages = {311--330},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0899},
doi = {10.1287/mksc.2014.0899},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiaukonyteTW15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LinZH15,
author = {Song Lin and
Juanjuan Zhang and
John R. Hauser},
title = {Learning from Experience, Simply},
journal = {Mark. Sci.},
volume = {34},
number = {1},
pages = {1--19},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0868},
doi = {10.1287/mksc.2014.0868},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LinZH15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuSG15,
author = {Qiang Liu and
Thomas J. Steenburgh and
Sachin Gupta},
title = {The Cross Attributes Flexible Substitution Logit: Uncovering Category
Expansion and Share Impacts of Marketing Instruments},
journal = {Mark. Sci.},
volume = {34},
number = {1},
pages = {144--159},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0886},
doi = {10.1287/mksc.2014.0886},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuSG15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuT15,
author = {Qing Liu and
Yihui (Elina) Tang},
title = {Construction of Heterogeneous Conjoint Choice Designs: {A} New Approach},
journal = {Mark. Sci.},
volume = {34},
number = {3},
pages = {346--366},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0897},
doi = {10.1287/mksc.2014.0897},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuT15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LuZD15,
author = {Shijie Lu and
Yi Zhu and
Anthony J. Dukes},
title = {Position Auctions with Budget Constraints: Implications for Advertisers
and Publishers},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {897--905},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0931},
doi = {10.1287/mksc.2015.0931},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LuZD15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MaSK15,
author = {Liye Ma and
Baohong Sun and
Sunder Kekre},
title = {The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer
Voice and Firm Intervention on Twitter},
journal = {Mark. Sci.},
volume = {34},
number = {5},
pages = {627--645},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0912},
doi = {10.1287/mksc.2015.0912},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MaSK15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ManchandaPP15,
author = {Puneet Manchanda and
Grant Packard and
Adithya Pattabhiramaiah},
title = {Social Dollars: The Economic Impact of Customer Participation in a
Firm-Sponsored Online Customer Community},
journal = {Mark. Sci.},
volume = {34},
number = {3},
pages = {367--387},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0890},
doi = {10.1287/mksc.2014.0890},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ManchandaPP15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Mehta15,
author = {Nitin Mehta},
title = {A Flexible Yet Globally Regular Multigood Demand System},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {843--863},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0908},
doi = {10.1287/mksc.2015.0908},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Mehta15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MillerM15,
author = {Grant Miller and
A. Mushfiq Mobarak},
title = {Learning About New Technologies Through Social Networks: Experimental
Evidence on Nontraditional Stoves in Bangladesh},
journal = {Mark. Sci.},
volume = {34},
number = {4},
pages = {480--499},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0845},
doi = {10.1287/mksc.2014.0845},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MillerM15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MurthiRR15,
author = {B. P. S. Murthi and
Ram C. Rao and
Brian T. Ratchford},
title = {Invited Editorial - {A} Descriptive Analysis of Publications in \emph{Marketing
Science} Over Its History},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {779--786},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0957},
doi = {10.1287/mksc.2015.0957},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MurthiRR15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarasimhanSS15,
author = {Laxman Narasimhan and
Kannan Srinivasan and
K. Sudhir},
title = {Editorial - Marketing Science in Emerging Markets},
journal = {Mark. Sci.},
volume = {34},
number = {4},
pages = {473--479},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0934},
doi = {10.1287/mksc.2015.0934},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NarasimhanSS15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarayanRS15,
author = {Vishal Narayan and
Vithala R. Rao and
K. Sudhir},
title = {Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence
from India},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {825--842},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0940},
doi = {10.1287/mksc.2015.0940},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NarayanRS15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarayananK15,
author = {Sridhar Narayanan and
Kirthi Kalyanam},
title = {Position Effects in Search Advertising and their Moderators: {A} Regression
Discontinuity Approach},
journal = {Mark. Sci.},
volume = {34},
number = {3},
pages = {388--407},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0893},
doi = {10.1287/mksc.2014.0893},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NarayananK15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NatterOK15,
author = {Martin Natter and
Ana{-}Marija Ozimec and
Ju{-}Young Kim},
title = {Practice Prize Winner - {ECO:} Entega's Profitable New Customer Acquisition
on Online Price Comparison Sites},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {789--803},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0943},
doi = {10.1287/mksc.2015.0943},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NatterOK15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NiS15,
author = {Jian Ni and
Kannan Srinivasan},
title = {Matching in the Sourcing Market: {A} Structural Analysis of the Upstream
Channel},
journal = {Mark. Sci.},
volume = {34},
number = {5},
pages = {722--738},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0922},
doi = {10.1287/mksc.2015.0922},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NiS15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Nishida15,
author = {Mitsukuni Nishida},
title = {Estimating a Model of Strategic Network Choice: The Convenience-Store
Industry in Okinawa},
journal = {Mark. Sci.},
volume = {34},
number = {1},
pages = {20--38},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0871},
doi = {10.1287/mksc.2014.0871},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Nishida15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkM15,
author = {Hee Mok Park and
Puneet Manchanda},
title = {When Harry Bet with Sally: An Empirical Analysis of Multiple Peer
Effects in Casino Gambling Behavior},
journal = {Mark. Sci.},
volume = {34},
number = {2},
pages = {179--194},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0889},
doi = {10.1287/mksc.2014.0889},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ParkM15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/QianGC15,
author = {Yi Qian and
Qiang Gong and
Yuxin Chen},
title = {Untangling Searchable and Experiential Quality Responses to Counterfeits},
journal = {Mark. Sci.},
volume = {34},
number = {4},
pages = {522--538},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0867},
doi = {10.1287/mksc.2014.0867},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/QianGC15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rao15,
author = {Anita Rao},
title = {Online Content Pricing: Purchase and Rental Markets},
journal = {Mark. Sci.},
volume = {34},
number = {3},
pages = {430--451},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0896},
doi = {10.1287/mksc.2014.0896},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Rao15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RobertsRDR15,
author = {Ken Roberts and
John H. Roberts and
Peter J. Danaher and
Rohan Raghavan},
title = {Practice Prize Paper - Incorporating Emotions into Evaluation and
Choice Models: Application to Kmart Australia},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {815--824},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0954},
doi = {10.1287/mksc.2015.0954},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RobertsRDR15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rubera15,
author = {Gaia Rubera},
title = {Design Innovativeness and Product Sales' Evolution},
journal = {Mark. Sci.},
volume = {34},
number = {1},
pages = {98--115},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0875},
doi = {10.1287/mksc.2014.0875},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Rubera15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shin15,
author = {Woochoel Shin},
title = {Keyword Search Advertising and Limited Budgets},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {882--896},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0915},
doi = {10.1287/mksc.2015.0915},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/Shin15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shriver15,
author = {Scott K. Shriver},
title = {Network Effects in Alternative Fuel Adoption: Empirical Analysis of
the Market for Ethanol},
journal = {Mark. Sci.},
volume = {34},
number = {1},
pages = {78--97},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0881},
doi = {10.1287/mksc.2014.0881},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Shriver15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShulmanCC15,
author = {Jeffrey D. Shulman and
Marcus Cunha Jr. and
Julian K. Saint Clair},
title = {Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence},
journal = {Mark. Sci.},
volume = {34},
number = {4},
pages = {590--605},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0906},
doi = {10.1287/mksc.2015.0906},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShulmanCC15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SpannFT15,
author = {Martin Spann and
Marc Fischer and
Gerard J. Tellis},
title = {Skimming or Penetration? Strategic Dynamic Pricing for New Products},
journal = {Mark. Sci.},
volume = {34},
number = {2},
pages = {235--249},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0891},
doi = {10.1287/mksc.2014.0891},
timestamp = {Thu, 02 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SpannFT15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SpannZH15,
author = {Martin Spann and
Robert Zeithammer and
Gerald H{\"{a}}ubl},
title = {Erratum to "Optimal Reverse-Pricing Mechanisms" by Martin Spann, Robert
Zeithammer, and Gerald H{\"{a}}ubl},
journal = {Mark. Sci.},
volume = {34},
number = {2},
pages = {297--299},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0883},
doi = {10.1287/mksc.2014.0883},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SpannZH15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SudhirT15,
author = {K. Sudhir and
Debabrata Talukdar},
title = {The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency
Trade-off in {IT} Adoption},
journal = {Mark. Sci.},
volume = {34},
number = {4},
pages = {500--521},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0921},
doi = {10.1287/mksc.2015.0921},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/SudhirT15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SunLS15,
author = {Yacheng Sun and
Shibo Li and
Baohong Sun},
title = {An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based
Price Discrimination},
journal = {Mark. Sci.},
volume = {34},
number = {5},
pages = {646--668},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0942},
doi = {10.1287/mksc.2015.0942},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SunLS15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Tucker15,
author = {Catherine E. Tucker},
title = {The Reach and Persuasiveness of Viral Video Ads},
journal = {Mark. Sci.},
volume = {34},
number = {2},
pages = {281--296},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0874},
doi = {10.1287/mksc.2014.0874},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Tucker15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/VinhasH15,
author = {Alberto Sa Vinhas and
Jan B. Heide},
title = {Forms of Competition and Outcomes in Dual Distribution Channels: The
Distributor's Perspective},
journal = {Mark. Sci.},
volume = {34},
number = {1},
pages = {160--175},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0880},
doi = {10.1287/mksc.2014.0880},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/VinhasH15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WedelP15,
author = {Michel Wedel and
Rik Pieters},
title = {The Buffer Effect: The Role of Color When Advertising Exposures Are
Brief and Blurred},
journal = {Mark. Sci.},
volume = {34},
number = {1},
pages = {134--143},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0882},
doi = {10.1287/mksc.2014.0882},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WedelP15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Wu15,
author = {Chunhua Wu},
title = {Matching Value and Market Design in Online Advertising Networks: An
Empirical Analysis},
journal = {Mark. Sci.},
volume = {34},
number = {6},
pages = {906--921},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0944},
doi = {10.1287/mksc.2015.0944},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Wu15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WuCCL15,
author = {Chunhua Wu and
Hai Che and
Tat Y. Chan and
Xianghua Lu},
title = {The Economic Value of Online Reviews},
journal = {Mark. Sci.},
volume = {34},
number = {5},
pages = {739--754},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0926},
doi = {10.1287/mksc.2015.0926},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/WuCCL15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Zhang15,
author = {Kaifu Zhang},
title = {Breaking Free of a Stereotype: Should a Domestic Brand Pretend to
Be a Foreign One?},
journal = {Mark. Sci.},
volume = {34},
number = {4},
pages = {539--554},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0895},
doi = {10.1287/mksc.2014.0895},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Zhang15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangBS15,
author = {Yao Zhang and
Eric T. Bradlow and
Dylan S. Small},
title = {Predicting Customer Value Using Clumpiness: From {RFM} to {RFMC}},
journal = {Mark. Sci.},
volume = {34},
number = {2},
pages = {195--208},
year = {2015},
url = {https://doi.org/10.1287/mksc.2014.0873},
doi = {10.1287/mksc.2014.0873},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangBS15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangLC15,
author = {Jurui Zhang and
Yong Liu and
Yubo Chen},
title = {Social Learning in Networks of Friends versus Strangers},
journal = {Mark. Sci.},
volume = {34},
number = {4},
pages = {573--589},
year = {2015},
url = {https://doi.org/10.1287/mksc.2015.0902},
doi = {10.1287/mksc.2015.0902},
timestamp = {Tue, 28 Jun 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangLC15.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AlexandrovB14,
author = {Alexei Alexandrov and
{\"{O}}zlem Bedre{-}Defolie},
title = {The Equivalence of Bundling and Advance Sales},
journal = {Mark. Sci.},
volume = {33},
number = {2},
pages = {259--272},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0833},
doi = {10.1287/mksc.2013.0833},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/AlexandrovB14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AutreyBS14,
author = {Romana L. Autrey and
Francesco Bova and
David A. Soberman},
title = {Organizational Structure and Gray Markets},
journal = {Mark. Sci.},
volume = {33},
number = {6},
pages = {849--870},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0869},
doi = {10.1287/mksc.2014.0869},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AutreyBS14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BendleV14,
author = {Neil Thomas Bendle and
Mark B. Vandenbosch},
title = {Competitor Orientation and the Evolution of Business Markets},
journal = {Mark. Sci.},
volume = {33},
number = {6},
pages = {781--795},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0863},
doi = {10.1287/mksc.2014.0863},
timestamp = {Mon, 29 Nov 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/BendleV14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BorahT14,
author = {Abhishek Borah and
Gerard J. Tellis},
title = {Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate
Strategies for Innovations},
journal = {Mark. Sci.},
volume = {33},
number = {1},
pages = {114--133},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0818},
doi = {10.1287/mksc.2013.0818},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BorahT14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaillaudN14,
author = {Bernard Caillaud and
Romain De Nijs},
title = {Strategic Loyalty Reward in Dynamic Price Discrimination},
journal = {Mark. Sci.},
volume = {33},
number = {5},
pages = {725--742},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0840},
doi = {10.1287/mksc.2013.0840},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CaillaudN14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChakrabortyH14,
author = {Archishman Chakraborty and
Rick Harbaugh},
title = {Persuasive Puffery},
journal = {Mark. Sci.},
volume = {33},
number = {3},
pages = {382--400},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0826},
doi = {10.1287/mksc.2013.0826},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChakrabortyH14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChanLP14,
author = {Tat Y. Chan and
Jia Li and
Lamar Pierce},
title = {Learning from Peers: Knowledge Transfer and Sales Force Productivity
Growth},
journal = {Mark. Sci.},
volume = {33},
number = {4},
pages = {463--484},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0831},
doi = {10.1287/mksc.2013.0831},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChanLP14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChungSS14,
author = {Doug J. Chung and
Thomas J. Steenburgh and
K. Sudhir},
title = {Do Bonuses Enhance Sales Productivity? {A} Dynamic Structural Analysis
of Bonus-Based Compensation Plans},
journal = {Mark. Sci.},
volume = {33},
number = {2},
pages = {165--187},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0815},
doi = {10.1287/mksc.2013.0815},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChungSS14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai14,
author = {Preyas S. Desai},
title = {Editorial - Acknowledging 2013 Marketing Science Contributions},
journal = {Mark. Sci.},
volume = {33},
number = {3},
pages = {315--316},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0855},
doi = {10.1287/mksc.2014.0855},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Desai14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiFISW14,
author = {Preyas S. Desai and
Fred M. Feinberg and
Ganesh Iyer and
K. Sudhir and
Russ Winer},
title = {Editorial - New Editorial Structure for Marketing Science},
journal = {Mark. Sci.},
volume = {33},
number = {2},
pages = {163--164},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0844},
doi = {10.1287/mksc.2014.0844},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DesaiFISW14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiSS14,
author = {Preyas S. Desai and
Woochoel Shin and
Richard Staelin},
title = {The Company That You Keep: When to Buy a Competitor's Keyword},
journal = {Mark. Sci.},
volume = {33},
number = {4},
pages = {485--508},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0834},
doi = {10.1287/mksc.2013.0834},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/DesaiSS14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DongJX14,
author = {Xiaojing Dong and
Ramkumar Janakiraman and
Ying Xie},
title = {The Effect of Survey Participation on Consumer Behavior: The Moderating
Role of Marketing Communication},
journal = {Mark. Sci.},
volume = {33},
number = {4},
pages = {567--585},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0852},
doi = {10.1287/mksc.2014.0852},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DongJX14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DyachenkoRA14,
author = {Tatiana Dyachenko and
Rebecca Walker Reczek and
Greg M. Allenby},
title = {Models of Sequential Evaluation in Best-Worst Choice Tasks},
journal = {Mark. Sci.},
volume = {33},
number = {6},
pages = {828--848},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0870},
doi = {10.1287/mksc.2014.0870},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DyachenkoRA14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Esteban-BravoVY14,
author = {Mercedes Esteban{-}Bravo and
Jose M. Vidal{-}Sanz and
G{\"{o}}khan Yildirim},
title = {Valuing Customer Portfolios with Endogenous Mass and Direct Marketing
Interventions Using a Stochastic Dynamic Programming Decomposition},
journal = {Mark. Sci.},
volume = {33},
number = {5},
pages = {621--640},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0848},
doi = {10.1287/mksc.2014.0848},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/Esteban-BravoVY14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderBINNS14,
author = {Peter S. Fader and
Bart J. Bronnenberg and
Ganesh Iyer and
Scott A. Neslin and
Oded Netzer and
Kannan Srinivasan},
title = {Editorial - Report of the Marketing Science Editorial Review Committee},
journal = {Mark. Sci.},
volume = {33},
number = {2},
pages = {159--162},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0843},
doi = {10.1287/mksc.2013.0843},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FaderBINNS14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GangwarKR14,
author = {Manish Gangwar and
Nanda Kumar and
Ram C. Rao},
title = {Consumer Stockpiling and Competitive Promotional Strategies},
journal = {Mark. Sci.},
volume = {33},
number = {1},
pages = {94--113},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0814},
doi = {10.1287/mksc.2013.0814},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GangwarKR14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoelG14,
author = {Sharad Goel and
Daniel G. Goldstein},
title = {Predicting Individual Behavior with Social Networks},
journal = {Mark. Sci.},
volume = {33},
number = {1},
pages = {82--93},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0817},
doi = {10.1287/mksc.2013.0817},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GoelG14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GopinathTK14,
author = {Shyam Gopinath and
Jacquelyn S. Thomas and
Lakshman Krishnamurthi},
title = {Investigating the Relationship Between the Content of Online Word
of Mouth, Advertising, and Brand Performance},
journal = {Mark. Sci.},
volume = {33},
number = {2},
pages = {241--258},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0820},
doi = {10.1287/mksc.2013.0820},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GopinathTK14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuptaHHLS14,
author = {Sunil Gupta and
Dominique M. Hanssens and
John R. Hauser and
Donald Lehmann and
Bernd Schmitt},
title = {Introduction to Theory and Practice in Marketing Conference Special
Section of Marketing Science},
journal = {Mark. Sci.},
volume = {33},
number = {1},
pages = {1--5},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0830},
doi = {10.1287/mksc.2013.0830},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GuptaHHLS14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HanssensPSVY14,
author = {Dominique M. Hanssens and
Koen H. Pauwels and
Shuba Srinivasan and
Marc Vanhuele and
G{\"{o}}khan Yildirim},
title = {Consumer Attitude Metrics for Guiding Marketing Mix Decisions},
journal = {Mark. Sci.},
volume = {33},
number = {4},
pages = {534--550},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0841},
doi = {10.1287/mksc.2013.0841},
timestamp = {Tue, 15 Sep 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HanssensPSVY14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuB14,
author = {Yansong Hu and
Christophe Van den Bulte},
title = {Nonmonotonic Status Effects in New Product Adoption},
journal = {Mark. Sci.},
volume = {33},
number = {4},
pages = {509--533},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0857},
doi = {10.1287/mksc.2014.0857},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuB14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuangY14,
author = {Tingliang Huang and
Yimin Yu},
title = {Sell Probabilistic Goods? {A} Behavioral Explanation for Opaque Selling},
journal = {Mark. Sci.},
volume = {33},
number = {5},
pages = {743--759},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0851},
doi = {10.1287/mksc.2014.0851},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuangY14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiMA14,
author = {Sam K. Hui and
Tom Meyvis and
Henry Assael},
title = {Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear
Model: Application to {TV} Show Pilot Testing},
journal = {Mark. Sci.},
volume = {33},
number = {2},
pages = {222--240},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0835},
doi = {10.1287/mksc.2013.0835},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuiMA14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangNS14,
author = {Baojun Jiang and
Jian Ni and
Kannan Srinivasan},
title = {Signaling Through Pricing by Service Providers with Social Preferences},
journal = {Mark. Sci.},
volume = {33},
number = {5},
pages = {641--654},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0850},
doi = {10.1287/mksc.2014.0850},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JiangNS14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovW14,
author = {Dmitri Kuksov and
Kangkang Wang},
title = {The Bright Side of Loss Aversion in Dynamic and Competitive Markets},
journal = {Mark. Sci.},
volume = {33},
number = {5},
pages = {693--711},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0847},
doi = {10.1287/mksc.2014.0847},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KuksovW14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarUKB14,
author = {V. Kumar and
Nita Umashankar and
Kihyun Hannah Kim and
Yashoda Bhagwat},
title = {Assessing the Influence of Economic and Customer Experience Factors
on Service Purchase Behaviors},
journal = {Mark. Sci.},
volume = {33},
number = {5},
pages = {673--692},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0862},
doi = {10.1287/mksc.2014.0862},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KumarUKB14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LansBD14,
author = {Ralf van der Lans and
Bram Van den Bergh and
Evelien Dieleman},
title = {Partner Selection in Brand Alliances: An Empirical Investigation of
the Drivers of Brand Fit},
journal = {Mark. Sci.},
volume = {33},
number = {4},
pages = {551--566},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0859},
doi = {10.1287/mksc.2014.0859},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LansBD14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LeeA14,
author = {Sanghak Lee and
Greg M. Allenby},
title = {Modeling Indivisible Demand},
journal = {Mark. Sci.},
volume = {33},
number = {3},
pages = {364--381},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0829},
doi = {10.1287/mksc.2013.0829},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LeeA14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LovettPS14,
author = {Mitchell J. Lovett and
Renana Peres and
Ron Shachar},
title = {A Data Set of Brands and Their Characteristics},
journal = {Mark. Sci.},
volume = {33},
number = {4},
pages = {609--617},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0861},
doi = {10.1287/mksc.2014.0861},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LovettPS14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NijsMH14,
author = {Vincent R. Nijs and
Kanishka Misra and
Karsten Hansen},
title = {Outsourcing Retail Pricing to a Category Captain: The Role of Information
Firewalls},
journal = {Mark. Sci.},
volume = {33},
number = {1},
pages = {66--81},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0822},
doi = {10.1287/mksc.2013.0822},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NijsMH14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/QianX14,
author = {Yi Qian and
Hui Xie},
title = {Which Brand Purchasers Are Lost to Counterfeiters? An Application
of New Data Fusion Approaches},
journal = {Mark. Sci.},
volume = {33},
number = {3},
pages = {437--448},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0823},
doi = {10.1287/mksc.2013.0823},
timestamp = {Thu, 23 Jun 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/QianX14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rossi14,
author = {Peter E. Rossi},
title = {Invited Paper - Even the Rich Can Make Themselves Poor: {A} Critical
Examination of {IV} Methods in Marketing Applications},
journal = {Mark. Sci.},
volume = {33},
number = {5},
pages = {655--672},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0860},
doi = {10.1287/mksc.2014.0860},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Rossi14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RustH14,
author = {Roland T. Rust and
Ming{-}Hui Huang},
title = {The Service Revolution and the Transformation of Marketing Science},
journal = {Mark. Sci.},
volume = {33},
number = {2},
pages = {206--221},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0836},
doi = {10.1287/mksc.2013.0836},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RustH14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SayediJS14,
author = {Amin Sayedi and
Kinshuk Jerath and
Kannan Srinivasan},
title = {Competitive Poaching in Sponsored Search Advertising and Its Strategic
Impact on Traditional Advertising},
journal = {Mark. Sci.},
volume = {33},
number = {4},
pages = {586--608},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0838},
doi = {10.1287/mksc.2013.0838},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SayediJS14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchwartzBF14,
author = {Eric M. Schwartz and
Eric T. Bradlow and
Peter S. Fader},
title = {Model Selection Using Database Characteristics: Developing a Classification
Tree for Longitudinal Incidence Data},
journal = {Mark. Sci.},
volume = {33},
number = {2},
pages = {188--205},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0825},
doi = {10.1287/mksc.2013.0825},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SchwartzBF14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchweidelFT14,
author = {David A. Schweidel and
Natasha Zhang Foutz and
Robin J. Tanner},
title = {Synergy or Interference: The Effect of Product Placement on Commercial
Break Audience Decline},
journal = {Mark. Sci.},
volume = {33},
number = {6},
pages = {763--780},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0864},
doi = {10.1287/mksc.2014.0864},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SchweidelFT14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchweidelPJ14,
author = {David A. Schweidel and
Young{-}Hoon Park and
Zainab Jamal},
title = {A Multiactivity Latent Attrition Model for Customer Base Analysis},
journal = {Mark. Sci.},
volume = {33},
number = {2},
pages = {273--286},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0832},
doi = {10.1287/mksc.2013.0832},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SchweidelPJ14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Selove14,
author = {Matthew Selove},
title = {A Dynamic Model of Competitive Entry Response},
journal = {Mark. Sci.},
volume = {33},
number = {3},
pages = {353--363},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0827},
doi = {10.1287/mksc.2013.0827},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Selove14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shen14,
author = {Qiaowei Shen},
title = {A Dynamic Model of Entry and Exit in a Growing Industry},
journal = {Mark. Sci.},
volume = {33},
number = {5},
pages = {712--724},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0853},
doi = {10.1287/mksc.2014.0853},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Shen14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShenX14,
author = {Qiaowei Shen and
Ping Xiao},
title = {McDonald's and {KFC} in China: Competitors or Companions?},
journal = {Mark. Sci.},
volume = {33},
number = {2},
pages = {287--307},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0824},
doi = {10.1287/mksc.2013.0824},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShenX14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShiZ14,
author = {Savannah Wei Shi and
Jie Zhang},
title = {Usage Experience with Decision Aids and Evolution of Online Purchase
Behavior},
journal = {Mark. Sci.},
volume = {33},
number = {6},
pages = {871--882},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0872},
doi = {10.1287/mksc.2014.0872},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShiZ14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShuganM14,
author = {Steven M. Shugan and
Debanjan Mitra},
title = {A Theory for Market Growth or Decline},
journal = {Mark. Sci.},
volume = {33},
number = {1},
pages = {47--65},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0813},
doi = {10.1287/mksc.2013.0813},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShuganM14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shulman14,
author = {Jeffrey D. Shulman},
title = {Product Diversion to a Direct Competitor},
journal = {Mark. Sci.},
volume = {33},
number = {3},
pages = {422--436},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0816},
doi = {10.1287/mksc.2013.0816},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Shulman14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SimesterZ14,
author = {Duncan Simester and
Juanjuan Zhang},
title = {Why Do Salespeople Spend So Much Time Lobbying for Low Prices?},
journal = {Mark. Sci.},
volume = {33},
number = {6},
pages = {796--808},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0856},
doi = {10.1287/mksc.2014.0856},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SimesterZ14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SteenkampG14,
author = {Jan{-}Benedict E. M. Steenkamp and
Inge Geyskens},
title = {Manufacturer and Retailer Strategies to Impact Store Brand Share:
Global Integration, Local Adaptation, and Worldwide Learning},
journal = {Mark. Sci.},
volume = {33},
number = {1},
pages = {6--26},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0801},
doi = {10.1287/mksc.2013.0801},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/SteenkampG14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TeixeiraPK14,
author = {Thales Teixeira and
Rosalind W. Picard and
Rana El Kaliouby},
title = {Why, When, and How Much to Entertain Consumers in Advertisements?
{A} Web-Based Facial Tracking Field Study},
journal = {Mark. Sci.},
volume = {33},
number = {6},
pages = {809--827},
year = {2014},
url = {https://doi.org/10.1287/mksc.2014.0854},
doi = {10.1287/mksc.2014.0854},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/TeixeiraPK14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/UrbanLMBH14,
author = {Glen L. Urban and
Guilherme Liberali and
Erin MacDonald and
Robert F. Bordley and
John R. Hauser},
title = {Morphing Banner Advertising},
journal = {Mark. Sci.},
volume = {33},
number = {1},
pages = {27--46},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0803},
doi = {10.1287/mksc.2013.0803},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/UrbanLMBH14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangMC14,
author = {Xin (Shane) Wang and
Feng Mai and
Roger H. L. Chiang},
title = {Database Submission - Market Dynamics and User-Generated Content About
Tablet Computers},
journal = {Mark. Sci.},
volume = {33},
number = {3},
pages = {449--458},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0821},
doi = {10.1287/mksc.2013.0821},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WangMC14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XiaoD14,
author = {Li Xiao and
Min Ding},
title = {Just the Faces: Exploring the Effects of Facial Features in Print
Advertising},
journal = {Mark. Sci.},
volume = {33},
number = {3},
pages = {338--352},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0837},
doi = {10.1287/mksc.2013.0837},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/XiaoD14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XiongB14,
author = {Guiyang Xiong and
Sundar Bharadwaj},
title = {Prerelease Buzz Evolution Patterns and New Product Performance},
journal = {Mark. Sci.},
volume = {33},
number = {3},
pages = {401--421},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0828},
doi = {10.1287/mksc.2013.0828},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/XiongB14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangLL14,
author = {Sha Yang and
Shijie Lu and
Xianghua Lu},
title = {Modeling Competition and Its Impact on Paid-Search Advertising},
journal = {Mark. Sci.},
volume = {33},
number = {1},
pages = {134--153},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0812},
doi = {10.1287/mksc.2013.0812},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YangLL14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangNA14,
author = {Jonathan Z. Zhang and
Oded Netzer and
Asim Ansari},
title = {Dynamic Targeted Pricing in {B2B} Relationships},
journal = {Mark. Sci.},
volume = {33},
number = {3},
pages = {317--337},
year = {2014},
url = {https://doi.org/10.1287/mksc.2013.0842},
doi = {10.1287/mksc.2013.0842},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangNA14.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossH13,
author = {Wilfred Amaldoss and
Chuan He},
title = {Pricing Prototypical Products},
journal = {Mark. Sci.},
volume = {32},
number = {5},
pages = {733--752},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0793},
doi = {10.1287/mksc.2013.0793},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AmaldossH13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AscarzaH13,
author = {Eva Ascarza and
Bruce G. S. Hardie},
title = {A Joint Model of Usage and Churn in Contractual Settings},
journal = {Mark. Sci.},
volume = {32},
number = {4},
pages = {570--590},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0786},
doi = {10.1287/mksc.2013.0786},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AscarzaH13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BaghB13,
author = {Adib Bagh and
Hemant K. Bhargava},
title = {How to Price Discriminate When Tariff Size Matters},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {111--126},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0720},
doi = {10.1287/mksc.1120.0720},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BaghB13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BalaBC13,
author = {Ram Bala and
Pradeep Bhardwaj and
Yuxin Chen},
title = {Offering Pharmaceutical Samples: The Role of Physician Learning and
Patient Payment Ability},
journal = {Mark. Sci.},
volume = {32},
number = {3},
pages = {522--527},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0743},
doi = {10.1287/mksc.1120.0743},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BalaBC13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BermanK13,
author = {Ron Berman and
Zsolt Katona},
title = {The Role of Search Engine Optimization in Search Marketing},
journal = {Mark. Sci.},
volume = {32},
number = {4},
pages = {644--651},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0783},
doi = {10.1287/mksc.2013.0783},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BermanK13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BraunM13,
author = {Michael Braun and
Wendy W. Moe},
title = {Online Display Advertising: Modeling the Effects of Multiple Creatives
and Individual Impression Histories},
journal = {Mark. Sci.},
volume = {32},
number = {5},
pages = {753--767},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0802},
doi = {10.1287/mksc.2013.0802},
timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BraunM13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BrieschDF13,
author = {Richard A. Briesch and
William R. Dillon and
Edward J. Fox},
title = {Category Positioning and Store Choice: The Role of Destination Categories},
journal = {Mark. Sci.},
volume = {32},
number = {3},
pages = {488--509},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0775},
doi = {10.1287/mksc.2013.0775},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BrieschDF13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BuschkenOA13,
author = {Joachim B{\"{u}}schken and
Thomas Otter and
Greg M. Allenby},
title = {The Dimensionality of Customer Satisfaction Survey Responses and Implications
for Driver Analysis},
journal = {Mark. Sci.},
volume = {32},
number = {4},
pages = {533--553},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0779},
doi = {10.1287/mksc.2013.0779},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BuschkenOA13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaoS13,
author = {Zixia Cao and
Alina Sorescu},
title = {Wedded Bliss or Tainted Love? Stock Market Reactions to the Introduction
of Cobranded Products},
journal = {Mark. Sci.},
volume = {32},
number = {6},
pages = {939--959},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0806},
doi = {10.1287/mksc.2013.0806},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CaoS13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenC13,
author = {Yuxin Chen and
Tony Haitao Cui},
title = {The Benefit of Uniform Price for Branded Variants},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {36--50},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0751},
doi = {10.1287/mksc.1120.0751},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenC13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChingEK13,
author = {Andrew T. Ching and
T{\"{u}}lin Erdem and
Michael P. Keane},
title = {Invited Paper - Learning Models: An Assessment of Progress, Challenges,
and New Developments},
journal = {Mark. Sci.},
volume = {32},
number = {6},
pages = {913--938},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0805},
doi = {10.1287/mksc.2013.0805},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChingEK13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaHHRSS13,
author = {Pradeep Chintagunta and
Dominique M. Hanssens and
John R. Hauser and
Jagmohan Singh Raju and
Kannan Srinivasan and
Richard Staelin},
title = {Editorial - \emph{Marketing Science}: {A} Strategic Review},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {4--7},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0763},
doi = {10.1287/mksc.1120.0763},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChintaguntaHHRSS13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Chung13,
author = {Doug J. Chung},
title = {The Dynamic Advertising Effect of Collegiate Athletics},
journal = {Mark. Sci.},
volume = {32},
number = {5},
pages = {679--698},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0795},
doi = {10.1287/mksc.2013.0795},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Chung13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChungDS13,
author = {Kevin Y. C. Chung and
Timothy P. Derdenger and
Kannan Srinivasan},
title = {Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales
of Nike Golf Balls},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {271--293},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0760},
doi = {10.1287/mksc.1120.0760},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChungDS13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Colombo13,
author = {Stefano Colombo},
title = {Product Differentiation and Collusion Sustainability When Collusion
Is Costly},
journal = {Mark. Sci.},
volume = {32},
number = {4},
pages = {669--674},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0750},
doi = {10.1287/mksc.1120.0750},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Colombo13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DerdengerK13,
author = {Timothy P. Derdenger and
Vineet Kumar},
title = {The Dynamic Effects of Bundling as a Product Strategy},
journal = {Mark. Sci.},
volume = {32},
number = {6},
pages = {827--859},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0810},
doi = {10.1287/mksc.2013.0810},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DerdengerK13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai13,
author = {Preyas S. Desai},
title = {Editorial - \emph{Marketing Science} Replication and Disclosure Policy},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {1--3},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0761},
doi = {10.1287/mksc.1120.0761},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Desai13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai13a,
author = {Preyas S. Desai},
title = {Editorial - Acknowledging 2012 \emph{Marketing Science} Contributors},
journal = {Mark. Sci.},
volume = {32},
number = {3},
pages = {365--367},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0787},
doi = {10.1287/mksc.2013.0787},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Desai13a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gardete13,
author = {Pedro M. Gardete},
title = {Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated
Markets},
journal = {Mark. Sci.},
volume = {32},
number = {4},
pages = {609--621},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0772},
doi = {10.1287/mksc.2013.0772},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Gardete13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GordonH13,
author = {Brett R. Gordon and
Wesley R. Hartmann},
title = {Advertising Effects in Presidential Elections},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {19--35},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0745},
doi = {10.1287/mksc.1120.0745},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GordonH13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuL13,
author = {Zheyin (Jane) Gu and
Yunchuan Liu},
title = {Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction},
journal = {Mark. Sci.},
volume = {32},
number = {4},
pages = {652--668},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0778},
doi = {10.1287/mksc.2013.0778},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GuL13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GumusRY13,
author = {Mehmet G{\"{u}}m{\"{u}}s and
Saibal Ray and
Shuya Yin},
title = {Returns Policies Between Channel Partners for Durable Products},
journal = {Mark. Sci.},
volume = {32},
number = {4},
pages = {622--643},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0784},
doi = {10.1287/mksc.2013.0784},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GumusRY13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoI13,
author = {Liang Guo and
Ganesh Iyer},
title = {Multilateral Bargaining and Downstream Competition},
journal = {Mark. Sci.},
volume = {32},
number = {3},
pages = {411--430},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0766},
doi = {10.1287/mksc.1120.0766},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GuoI13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HorvathF13,
author = {Csilla Horv{\'{a}}th and
Dennis Fok},
title = {Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects
of Price Promotions},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {127--152},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0748},
doi = {10.1287/mksc.1120.0748},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HorvathF13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HossainM13,
author = {Tanjim Hossain and
John Morgan},
title = {When Do Markets Tip? {A} Cognitive Hierarchy Approach},
journal = {Mark. Sci.},
volume = {32},
number = {3},
pages = {431--453},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0770},
doi = {10.1287/mksc.1120.0770},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HossainM13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimCL13,
author = {Kilsun Kim and
Dilip Chhajed and
Yunchuan Liu},
title = {Can Commonality Relieve Cannibalization in Product Line Design?},
journal = {Mark. Sci.},
volume = {32},
number = {3},
pages = {510--521},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0774},
doi = {10.1287/mksc.2013.0774},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KimCL13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovSW13,
author = {Dmitri Kuksov and
Ron Shachar and
Kangkang Wang},
title = {Advertising and Consumers' Communications},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {294--309},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0753},
doi = {10.1287/mksc.1120.0753},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KuksovSW13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovW13,
author = {Dmitri Kuksov and
Kangkang Wang},
title = {A Model of the "It" Products in Fashion},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {51--69},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0742},
doi = {10.1287/mksc.1120.0742},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KuksovW13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarBMS13,
author = {V. Kumar and
Vikram Bhaskaran and
Rohan Mirchandani and
Milap Shah},
title = {Practice Prize Winner - Creating a Measurable Social Media Marketing
Strategy: Increasing the Value and {ROI} of Intangibles and Tangibles
for Hokey Pokey},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {194--212},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0768},
doi = {10.1287/mksc.1120.0768},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KumarBMS13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LanLH13,
author = {Yongquan Lan and
Yanzhi Li and
Zhongsheng Hua},
title = {Commentary - On "Equilibrium Returns Policies in the Presence of Supplier
Competition"},
journal = {Mark. Sci.},
volume = {32},
number = {5},
pages = {821--823},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0744},
doi = {10.1287/mksc.1120.0744},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LanLH13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LandwehrLH13,
author = {Jan R. Landwehr and
Aparna A. Labroo and
Andreas Herrmann},
title = {Erratum},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {v},
year = {2013},
url = {https://doi.org/10.1287/mksc.1100.0633},
doi = {10.1287/mksc.1100.0633},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LandwehrLH13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LeeB13,
author = {Jae Young Lee and
David R. Bell},
title = {Neighborhood Social Capital and Social Learning for Experience Attributes
of Products},
journal = {Mark. Sci.},
volume = {32},
number = {6},
pages = {960--976},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0796},
doi = {10.1287/mksc.2013.0796},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LeeB13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LeeKA13,
author = {Sanghak Lee and
Jaehwan Kim and
Greg M. Allenby},
title = {A Direct Utility Model for Asymmetric Complements},
journal = {Mark. Sci.},
volume = {32},
number = {3},
pages = {454--470},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0782},
doi = {10.1287/mksc.2013.0782},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LeeKA13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LilienRS13,
author = {Gary L. Lilien and
John H. Roberts and
Venkatesh Shankar},
title = {Effective Marketing Science Applications: Insights from the {ISMS-MSI}
Practice Prize Finalist Papers and Projects},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {229--245},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0756},
doi = {10.1287/mksc.1120.0756},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LilienRS13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LinVJ13,
author = {Chen Lin and
Sriram Venkataraman and
Sandy D. Jap},
title = {Media Multiplexing Behavior: Implications for Targeting and Media
Planning},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {310--324},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0759},
doi = {10.1287/mksc.1120.0759},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LinVJ13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MelaRD13,
author = {Carl F. Mela and
Jason M. T. Roos and
Yiting Deng},
title = {Invited Paper - {A} Keyword History of Marketing Science},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {8--18},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0764},
doi = {10.1287/mksc.1120.0764},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MelaRD13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MintzCJ13,
author = {Ofer Mintz and
Imran S. Currim and
Ivan Jeliazkov},
title = {Information Processing Pattern and Propensity to Buy: An Investigation
of Online Point-of-Purchase Behavior},
journal = {Mark. Sci.},
volume = {32},
number = {5},
pages = {716--732},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0790},
doi = {10.1287/mksc.2013.0790},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MintzCJ13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarasimhanT13,
author = {Chakravarthi Narasimhan and
{\"{O}}zge Turut},
title = {Differentiate or Imitate? The Role of Context-Dependent Preferences},
journal = {Mark. Sci.},
volume = {32},
number = {3},
pages = {393--410},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0776},
doi = {10.1287/mksc.2013.0776},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NarasimhanT13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NasserTN13,
author = {Sherif Nasser and
Danko Turcic and
Chakravarthi Narasimhan},
title = {National Brand's Response to Store Brands: Throw In the Towel or Fight
Back?},
journal = {Mark. Sci.},
volume = {32},
number = {4},
pages = {591--608},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0788},
doi = {10.1287/mksc.2013.0788},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NasserTN13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OfekT13,
author = {Elie Ofek and
{\"{O}}zge Turut},
title = {Vaporware, Suddenware, and Trueware: New Product Preannouncements
Under Market Uncertainty},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {342--355},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0762},
doi = {10.1287/mksc.1120.0762},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/OfekT13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PazgalST13,
author = {Amit Pazgal and
David Soberman and
Raphael Thomadsen},
title = {Profit-Increasing Consumer Exit},
journal = {Mark. Sci.},
volume = {32},
number = {6},
pages = {998--1008},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0804},
doi = {10.1287/mksc.2013.0804},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/PazgalST13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RaoS13,
author = {Raghunath Singh Rao and
Richard Schaefer},
title = {Conspicuous Consumption and Dynamic Pricing},
journal = {Mark. Sci.},
volume = {32},
number = {5},
pages = {786--804},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0797},
doi = {10.1287/mksc.2013.0797},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RaoS13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RidlonS13,
author = {Robert Ridlon and
Jiwoong Shin},
title = {Favoring the Winner or Loser in Repeated Contests},
journal = {Mark. Sci.},
volume = {32},
number = {5},
pages = {768--785},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0798},
doi = {10.1287/mksc.2013.0798},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RidlonS13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RooderkerkHB13,
author = {Robert P. Rooderkerk and
Harald J. van Heerde and
Tammo H. A. Bijmolt},
title = {Optimizing Retail Assortments},
journal = {Mark. Sci.},
volume = {32},
number = {5},
pages = {699--715},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0800},
doi = {10.1287/mksc.2013.0800},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RooderkerkHB13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Rotemberg13,
author = {Julio J. Rotemberg},
title = {Expected Firm Altruism, Quality Provision, and Brand Extensions},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {325--341},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0765},
doi = {10.1287/mksc.1120.0765},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Rotemberg13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SabooG13,
author = {Alok R. Saboo and
Rajdeep Grewal},
title = {Stock Market Reactions to Customer and Competitor Orientations: The
Case of Initial Public Offerings},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {70--88},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0749},
doi = {10.1287/mksc.1120.0749},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SabooG13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchweidelK13,
author = {David A. Schweidel and
George Knox},
title = {Incorporating Direct Marketing Activity into Latent Attrition Models},
journal = {Mark. Sci.},
volume = {32},
number = {3},
pages = {471--487},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0781},
doi = {10.1287/mksc.2013.0781},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SchweidelK13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SinhaSM13,
author = {Ashish Sinha and
Anna Sahgal and
Sharat K. Mathur},
title = {Practice Prize Paper - Category Optimizer: {A} Dynamic-Assortment,
New-Product-Introduction, Mix-Optimization, and Demand-Planning System},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {221--228},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0746},
doi = {10.1287/mksc.1120.0746},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SinhaSM13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SkieraN13,
author = {Bernd Skiera and
Nadia Abou Nabout},
title = {Practice Prize Paper - {PROSAD:} {A} Bidding Decision Support System
for Profit Optimizing Search Engine Advertising},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {213--220},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0735},
doi = {10.1287/mksc.1120.0735},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SkieraN13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/StremerschLV13,
author = {Stefan Stremersch and
Vardit Landsman and
Sriram Venkataraman},
title = {The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering
Variation in Specialty and Space},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {89--110},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0757},
doi = {10.1287/mksc.1120.0757},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/StremerschLV13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SubramanianRZ13,
author = {Upender Subramanian and
Jagmohan S. Raju and
Z. John Zhang},
title = {Exclusive Handset Arrangements in the Wireless Industry: {A} Competitive
Analysis},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {246--270},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0752},
doi = {10.1287/mksc.1120.0752},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SubramanianRZ13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SyamP13,
author = {Niladri B. Syam and
Amit Pazgal},
title = {Co-Creation with Production Externalities},
journal = {Mark. Sci.},
volume = {32},
number = {5},
pages = {805--820},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0791},
doi = {10.1287/mksc.2013.0791},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SyamP13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ToubiaS13,
author = {Olivier Toubia and
Andrew T. Stephen},
title = {Intrinsic vs. Image-Related Utility in Social Media: Why Do People
Contribute Content to Twitter?},
journal = {Mark. Sci.},
volume = {32},
number = {3},
pages = {368--392},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0773},
doi = {10.1287/mksc.2013.0773},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ToubiaS13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WachtelO13,
author = {Stephan Wachtel and
Thomas Otter},
title = {Successive Sample Selection and Its Relevance for Management Decisions},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {170--185},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0754},
doi = {10.1287/mksc.1120.0754},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WachtelO13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangAA13,
author = {Jing Wang and
Anocha Aribarg and
Yves F. Atchad{\'{e}}},
title = {Modeling Choice Interdependence in a Social Network},
journal = {Mark. Sci.},
volume = {32},
number = {6},
pages = {977--997},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0811},
doi = {10.1287/mksc.2013.0811},
timestamp = {Tue, 05 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WangAA13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WilburXK13,
author = {Kenneth C. Wilbur and
Linli Xu and
David Kempe},
title = {Correcting Audience Externalities in Television Advertising},
journal = {Mark. Sci.},
volume = {32},
number = {6},
pages = {892--912},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0807},
doi = {10.1287/mksc.2013.0807},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WilburXK13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Winer13,
author = {Russell S. Winer},
title = {2011-2012 Gary L. Lilien {ISMS-MSI} Practice Prize Competition - Special
Section Introduction},
journal = {Mark. Sci.},
volume = {32},
number = {2},
pages = {191--193},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0767},
doi = {10.1287/mksc.1120.0767},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Winer13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YalcinOKB13,
author = {Taylan Yalcin and
Elie Ofek and
Oded Koenigsberg and
Eyal Biyalogorsky},
title = {Complementary Goods: Creating, Capturing, and Competing for Value},
journal = {Mark. Sci.},
volume = {32},
number = {4},
pages = {554--569},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0785},
doi = {10.1287/mksc.2013.0785},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YalcinOKB13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yoganarasimhan13,
author = {Hema Yoganarasimhan},
title = {The Value of Reputation in an Online Freelance Marketplace},
journal = {Mark. Sci.},
volume = {32},
number = {6},
pages = {860--891},
year = {2013},
url = {https://doi.org/10.1287/mksc.2013.0809},
doi = {10.1287/mksc.2013.0809},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Yoganarasimhan13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhaoYNZ13,
author = {Yi Zhao and
Sha Yang and
Vishal Narayan and
Ying Zhao},
title = {Modeling Consumer Learning from Online Product Reviews},
journal = {Mark. Sci.},
volume = {32},
number = {1},
pages = {153--169},
year = {2013},
url = {https://doi.org/10.1287/mksc.1120.0755},
doi = {10.1287/mksc.1120.0755},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhaoYNZ13.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AlbuquerqueB12,
author = {Paulo Albuquerque and
Bart J. Bronnenberg},
title = {Measuring the Impact of Negative Demand Shocks on Car Dealer Networks},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {4--23},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0659},
doi = {10.1287/mksc.1110.0659},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AlbuquerqueB12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AlbuquerquePCCJ12,
author = {Paulo Albuquerque and
Polykarpos Pavlidis and
Udi Chatow and
Kay{-}Yut Chen and
Zainab Jamal},
title = {Evaluating Promotional Activities in an Online Two-Sided Market of
User-Generated Content},
journal = {Mark. Sci.},
volume = {31},
number = {3},
pages = {406--432},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0685},
doi = {10.1287/mksc.1110.0685},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AlbuquerquePCCJ12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BelloniLBS12,
author = {Alexandre Belloni and
Mitchell J. Lovett and
William Boulding and
Richard Staelin},
title = {Optimal Admission and Scholarship Decisions: Choosing Customized Marketing
Offers to Attract a Desirable Mix of Customers},
journal = {Mark. Sci.},
volume = {31},
number = {4},
pages = {621--636},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0707},
doi = {10.1287/mksc.1120.0707},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BelloniLBS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bhargava12,
author = {Hemant K. Bhargava},
title = {Retailer-Driven Product Bundling in a Distribution Channel},
journal = {Mark. Sci.},
volume = {31},
number = {6},
pages = {1014--1021},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0725},
doi = {10.1287/mksc.1120.0725},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Bhargava12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BollingerG12,
author = {Bryan K. Bollinger and
Kenneth T. Gillingham},
title = {Peer Effects in the Diffusion of Solar Photovoltaic Panels},
journal = {Mark. Sci.},
volume = {31},
number = {6},
pages = {900--912},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0727},
doi = {10.1287/mksc.1120.0727},
timestamp = {Thu, 09 Dec 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/BollingerG12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaiDZ12,
author = {Gangshu (George) Cai and
Yue Dai and
Sean X. Zhou},
title = {Exclusive Channels and Revenue Sharing in a Complementary Goods Market},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {172--187},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0688},
doi = {10.1287/mksc.1110.0688},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/CaiDZ12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CalzadaV12,
author = {Joan Calzada and
Tommaso M. Valletti},
title = {Intertemporal Movie Distribution: Versioning When Customers Can Buy
Both Versions},
journal = {Mark. Sci.},
volume = {31},
number = {4},
pages = {649--667},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0716},
doi = {10.1287/mksc.1120.0716},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CalzadaV12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CheemaCS12,
author = {Amar Cheema and
Dipankar Chakravarti and
Atanu R. Sinha},
title = {Bidding Behavior in Descending and Ascending Auctions},
journal = {Mark. Sci.},
volume = {31},
number = {5},
pages = {779--800},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0730},
doi = {10.1287/mksc.1120.0730},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CheemaCS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenGY12,
author = {Rachel R. Chen and
Eitan Gerstner and
Yinghui (Catherine) Yang},
title = {Customer Bill of Rights Under No-Fault Service Failure: Confinement
and Compensation},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {157--171},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0683},
doi = {10.1287/mksc.1110.0683},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenGY12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaCC12,
author = {Pradeep K. Chintagunta and
Junhong Chu and
Javier Cebollada},
title = {Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {96--114},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0678},
doi = {10.1287/mksc.1110.0678},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChintaguntaCC12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChiouT12,
author = {Lesley Chiou and
Catherine Tucker},
title = {How Does the Use of Trademarks by Third-Party Sellers Affect Online
Search?},
journal = {Mark. Sci.},
volume = {31},
number = {5},
pages = {819--837},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0724},
doi = {10.1287/mksc.1120.0724},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChiouT12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChylinskiRH12,
author = {Mathew B. Chylinski and
John H. Roberts and
Bruce G. S. Hardie},
title = {Consumer Learning of New Binary Attribute Importance Accounting for
Priors, Bias, and Order Effects},
journal = {Mark. Sci.},
volume = {31},
number = {4},
pages = {549--566},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0719},
doi = {10.1287/mksc.1120.0719},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChylinskiRH12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ConitzerTW12,
author = {Vincent Conitzer and
Curtis R. Taylor and
Liad Wagman},
title = {Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases},
journal = {Mark. Sci.},
volume = {31},
number = {2},
pages = {277--292},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0691},
doi = {10.1287/mksc.1110.0691},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ConitzerTW12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai12,
author = {Preyas S. Desai},
title = {Editorial - People of \emph{Marketing Science}},
journal = {Mark. Sci.},
volume = {31},
number = {2},
pages = {195--197},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0709},
doi = {10.1287/mksc.1120.0709},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Desai12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiBLS12,
author = {Preyas S. Desai and
David Bell and
Gary L. Lilien and
David Soberman},
title = {Editorial - The Science-to-Practice Initiative: Getting New Marketing
Science Thinking into the Real World},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {1--3},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0697},
doi = {10.1287/mksc.1110.0697},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DesaiBLS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DoverGS12,
author = {Yaniv Dover and
Jacob Goldenberg and
Daniel Shapira},
title = {Network Traces on Penetration: Uncovering Degree Distribution from
Adoption Data},
journal = {Mark. Sci.},
volume = {31},
number = {4},
pages = {689--712},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0711},
doi = {10.1287/mksc.1120.0711},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DoverGS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EratB12,
author = {Sanjiv Erat and
Sreekumar R. Bhaskaran},
title = {Consumer Mental Accounts and Implications to Selling Base Products
and Add-ons},
journal = {Mark. Sci.},
volume = {31},
number = {5},
pages = {801--818},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0731},
doi = {10.1287/mksc.1120.0731},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/EratB12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderW12,
author = {Peter S. Fader and
Russell S. Winer},
title = {Introduction to the Special Issue on the Emergence and Impact of User-Generated
Content},
journal = {Mark. Sci.},
volume = {31},
number = {3},
pages = {369--371},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0715},
doi = {10.1287/mksc.1120.0715},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FaderW12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FreimerH12,
author = {Marshall L. Freimer and
Dan Horsky},
title = {Periodic Advertising Pulsing in a Competitive Market},
journal = {Mark. Sci.},
volume = {31},
number = {4},
pages = {637--648},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0712},
doi = {10.1287/mksc.1120.0712},
timestamp = {Fri, 19 Nov 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/FreimerH12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GalbrethGS12,
author = {Michael R. Galbreth and
Bikram Ghosh and
Mikhael Shor},
title = {Social Sharing of Information Goods: Implications for Pricing and
Profits},
journal = {Mark. Sci.},
volume = {31},
number = {4},
pages = {603--620},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0706},
doi = {10.1287/mksc.1120.0706},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GalbrethGS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GhoseIL12,
author = {Anindya Ghose and
Panagiotis G. Ipeirotis and
Beibei Li},
title = {Designing Ranking Systems for Hotels on Travel Search Engines by Mining
User-Generated and Crowdsourced Content},
journal = {Mark. Sci.},
volume = {31},
number = {3},
pages = {493--520},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0700},
doi = {10.1287/mksc.1110.0700},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GhoseIL12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Godes12,
author = {David Godes},
title = {The Strategic Impact of References in Business Markets},
journal = {Mark. Sci.},
volume = {31},
number = {2},
pages = {257--276},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0695},
doi = {10.1287/mksc.1110.0695},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Godes12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GodesS12,
author = {David Godes and
Jos{\'{e}} C. Silva},
title = {Sequential and Temporal Dynamics of Online Opinion},
journal = {Mark. Sci.},
volume = {31},
number = {3},
pages = {448--473},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0653},
doi = {10.1287/mksc.1110.0653},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GodesS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoZ12,
author = {Liang Guo and
Juanjuan Zhang},
title = {Consumer Deliberation and Product Line Design},
journal = {Mark. Sci.},
volume = {31},
number = {6},
pages = {995--1007},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0736},
doi = {10.1287/mksc.1120.0736},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GuoZ12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HeKN12,
author = {Tingting He and
Dmitri Kuksov and
Chakravarthi Narasimhan},
title = {Intraconnectivity and Interconnectivity: When Value Creation May Reduce
Profits},
journal = {Mark. Sci.},
volume = {31},
number = {4},
pages = {587--602},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0705},
doi = {10.1287/mksc.1120.0705},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HeKN12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HoLPS12,
author = {Teck{-}Hua Ho and
Shan Li and
So{-}Eun Park and
Zuo{-}Jun Max Shen},
title = {Customer Influence Value and Purchase Acceleration in New Product
Diffusion},
journal = {Mark. Sci.},
volume = {31},
number = {2},
pages = {236--256},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0701},
doi = {10.1287/mksc.1110.0701},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HoLPS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyengarJ12,
author = {Raghuram Iyengar and
Kamel Jedidi},
title = {A Conjoint Model of Quantity Discounts},
journal = {Mark. Sci.},
volume = {31},
number = {2},
pages = {334--350},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0702},
doi = {10.1287/mksc.1110.0702},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IyengarJ12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyerK12,
author = {Ganesh Iyer and
Dmitri Kuksov},
title = {Competition in Consumer Shopping Experience},
journal = {Mark. Sci.},
volume = {31},
number = {6},
pages = {913--933},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0734},
doi = {10.1287/mksc.1120.0734},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IyerK12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jain12,
author = {Sanjay Jain},
title = {Marketing of Vice Goods: {A} Strategic Analysis of the Package Size
Decision},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {36--51},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0657},
doi = {10.1287/mksc.1110.0657},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Jain12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jain12a,
author = {Sanjay Jain},
title = {Self-Control and Incentives: An Analysis of Multiperiod Quota Plans},
journal = {Mark. Sci.},
volume = {31},
number = {5},
pages = {855--869},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0714},
doi = {10.1287/mksc.1120.0714},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Jain12a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JongLN12,
author = {Martijn G. de Jong and
Donald R. Lehmann and
Oded Netzer},
title = {State-Dependence Effects in Surveys},
journal = {Mark. Sci.},
volume = {31},
number = {5},
pages = {838--854},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0722},
doi = {10.1287/mksc.1120.0722},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JongLN12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KopalleSNSS12,
author = {Praveen K. Kopalle and
Yacheng Sun and
Scott A. Neslin and
Baohong Sun and
Vanitha Swaminathan},
title = {The Joint Sales Impact of Frequency Reward and Customer Tier Components
of Loyalty Programs},
journal = {Mark. Sci.},
volume = {31},
number = {2},
pages = {216--235},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0687},
doi = {10.1287/mksc.1110.0687},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/KopalleSNSS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MallapragadaGL12,
author = {Girish Mallapragada and
Rajdeep Grewal and
Gary L. Lilien},
title = {User-Generated Open Source Products: Founder's Social Capital and
Time to Product Release},
journal = {Mark. Sci.},
volume = {31},
number = {3},
pages = {474--492},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0690},
doi = {10.1287/mksc.1110.0690},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MallapragadaGL12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MoeS12,
author = {Wendy W. Moe and
David A. Schweidel},
title = {Online Product Opinions: Incidence, Evaluation, and Evolution},
journal = {Mark. Sci.},
volume = {31},
number = {3},
pages = {372--386},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0662},
doi = {10.1287/mksc.1110.0662},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MoeS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MoormanFH12,
author = {Christine Moorman and
Rosellina Ferraro and
Joel Huber},
title = {Unintended Nutrition Consequences: Firm Responses to the Nutrition
Labeling and Education Act},
journal = {Mark. Sci.},
volume = {31},
number = {5},
pages = {717--737},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0692},
doi = {10.1287/mksc.1110.0692},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MoormanFH12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MoormanWMS12,
author = {Christine Moorman and
Simone Wies and
Natalie Mizik and
Fredrika J. Spencer},
title = {Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods
Firms},
journal = {Mark. Sci.},
volume = {31},
number = {6},
pages = {934--951},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0737},
doi = {10.1287/mksc.1120.0737},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MoormanWMS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Moorthy12,
author = {Sridhar Moorthy},
title = {Can Brand Extension Signal Product Quality?},
journal = {Mark. Sci.},
volume = {31},
number = {5},
pages = {756--770},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0723},
doi = {10.1287/mksc.1120.0723},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Moorthy12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NetzerFGF12,
author = {Oded Netzer and
Ronen Feldman and
Jacob Goldenberg and
Moshe Fresko},
title = {Mine Your Own Business: Market-Structure Surveillance Through Text
Mining},
journal = {Mark. Sci.},
volume = {31},
number = {3},
pages = {521--543},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0713},
doi = {10.1287/mksc.1120.0713},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NetzerFGF12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NiNS12,
author = {Jian Ni and
Scott A. Neslin and
Baohong Sun},
title = {Database Submission - The {ISMS} Durable Goods Data Sets},
journal = {Mark. Sci.},
volume = {31},
number = {6},
pages = {1008--1013},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0726},
doi = {10.1287/mksc.1120.0726},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NiNS12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkG12,
author = {Sungho Park and
Sachin Gupta},
title = {Handling Endogenous Regressors by Joint Estimation Using Copulas},
journal = {Mark. Sci.},
volume = {31},
number = {4},
pages = {567--586},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0718},
doi = {10.1287/mksc.1120.0718},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ParkG12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PeersFF12,
author = {Yuri Peers and
Dennis Fok and
Philip Hans Franses},
title = {Modeling Seasonality in New Product Diffusion},
journal = {Mark. Sci.},
volume = {31},
number = {2},
pages = {351--364},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0696},
doi = {10.1287/mksc.1110.0696},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/PeersFF12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PietersW12,
author = {Rik Pieters and
Michel Wedel},
title = {Ad Gist: Ad Communication in a Single Eye Fixation},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {59--73},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0673},
doi = {10.1287/mksc.1110.0673},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/PietersW12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RansbothamKL12,
author = {Sam Ransbotham and
Gerald C. Kane and
Nicholas H. Lurie},
title = {Network Characteristics and the Value of Collaborative User-Generated
Content},
journal = {Mark. Sci.},
volume = {31},
number = {3},
pages = {387--405},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0684},
doi = {10.1287/mksc.1110.0684},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RansbothamKL12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RaoWJ12,
author = {Ram C. Rao and
Brian Wansink and
Sanjay Jain},
title = {Commentaries and Rejoinder to "Marketing of Vice Goods: {A} Strategic
Analysis of the Package Size Decision" by Sanjay Jain},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {52--58},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0699},
doi = {10.1287/mksc.1110.0699},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RaoWJ12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShachatW12,
author = {Jason Shachat and
Lijia Wei},
title = {Procuring Commodities: First-Price Sealed-Bid or English Auctions?},
journal = {Mark. Sci.},
volume = {31},
number = {2},
pages = {317--333},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0704},
doi = {10.1287/mksc.1120.0704},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShachatW12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShinMH12,
author = {Sangwoo Shin and
Sanjog Misra and
Dan Horsky},
title = {Disentangling Preferences and Learning in Brand Choice Models},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {115--137},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0680},
doi = {10.1287/mksc.1110.0680},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShinMH12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoodJTZ12,
author = {Ashish Sood and
Gareth M. James and
Gerard J. Tellis and
Ji Zhu},
title = {Predicting the Path of Technological Innovation: {SAW} vs. Moore,
Bass, Gompertz, and Kryder},
journal = {Mark. Sci.},
volume = {31},
number = {6},
pages = {964--979},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0739},
doi = {10.1287/mksc.1120.0739},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/SoodJTZ12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoysalK12,
author = {Gonca P. Soysal and
Lakshman Krishnamurthi},
title = {Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis},
journal = {Mark. Sci.},
volume = {31},
number = {2},
pages = {293--316},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0693},
doi = {10.1287/mksc.1110.0693},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SoysalK12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SridharBT12,
author = {Karthik Sridhar and
Ram Bezawada and
Minakshi Trivedi},
title = {Investigating the Drivers of Consumer Cross-Category Learning for
New Products Using Multiple Data Sets},
journal = {Mark. Sci.},
volume = {31},
number = {4},
pages = {668--688},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0717},
doi = {10.1287/mksc.1120.0717},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SridharBT12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/StuttgenBM12,
author = {Peter St{\"{u}}ttgen and
Peter Boatwright and
Robert T. Monroe},
title = {A Satisficing Choice Model},
journal = {Mark. Sci.},
volume = {31},
number = {6},
pages = {878--899},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0732},
doi = {10.1287/mksc.1120.0732},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/StuttgenBM12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TirunillaiT12,
author = {Seshadri Tirunillai and
Gerard J. Tellis},
title = {Does Chatter Really Matter? Dynamics of User-Generated Content and
Stock Performance},
journal = {Mark. Sci.},
volume = {31},
number = {2},
pages = {198--215},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0682},
doi = {10.1287/mksc.1110.0682},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/TirunillaiT12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ToubiaJSF12,
author = {Olivier Toubia and
Martijn G. de Jong and
Daniel Stieger and
Johann F{\"{u}}ller},
title = {Measuring Consumer Preferences Using Conjoint Poker},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {138--156},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0672},
doi = {10.1287/mksc.1110.0672},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ToubiaJSF12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangHWAC12,
author = {Sha Yang and
Mantian Mandy Hu and
Russell S. Winer and
Henry Assael and
Xiaohong Chen},
title = {An Empirical Study of Word-of-Mouth Generation and Consumption},
journal = {Mark. Sci.},
volume = {31},
number = {6},
pages = {952--963},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0738},
doi = {10.1287/mksc.1120.0738},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YangHWAC12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Yoganarasimhan12,
author = {Hema Yoganarasimhan},
title = {Cloak or Flaunt? The Fashion Dilemma},
journal = {Mark. Sci.},
volume = {31},
number = {1},
pages = {74--95},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0689},
doi = {10.1287/mksc.1110.0689},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Yoganarasimhan12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangEPR12,
author = {Kaifu Zhang and
Theodoros Evgeniou and
Vineet Padmanabhan and
Emile Richard},
title = {Content Contributor Management and Network Effects in a {UGC} Environment},
journal = {Mark. Sci.},
volume = {31},
number = {3},
pages = {433--447},
year = {2012},
url = {https://doi.org/10.1287/mksc.1110.0639},
doi = {10.1287/mksc.1110.0639},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangEPR12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhangK12,
author = {Kaifu Zhang and
Zsolt Katona},
title = {Contextual Advertising},
journal = {Mark. Sci.},
volume = {31},
number = {6},
pages = {980--994},
year = {2012},
url = {https://doi.org/10.1287/mksc.1120.0740},
doi = {10.1287/mksc.1120.0740},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhangK12.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossS11,
author = {Wilfred Amaldoss and
Woochoel Shin},
title = {Competing for Low-End Markets},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {776--788},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0664},
doi = {10.1287/mksc.1110.0664},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/AmaldossS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Aral11,
author = {Sinan Aral},
title = {Commentary - Identifying Social Influence: {A} Comment on Opinion
Leadership and Social Contagion in New Product Diffusion},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {217--223},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0596},
doi = {10.1287/mksc.1100.0596},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Aral11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AroraHL11,
author = {Neeraj Arora and
Ty Henderson and
Qing Liu},
title = {Noncompensatory Dyadic Choices},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {1028--1047},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0667},
doi = {10.1287/mksc.1110.0667},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AroraHL11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow11,
author = {Eric T. Bradlow},
title = {2010 Guest Area Editors and Ad Hoc Reviewers},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {191--194},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0625},
doi = {10.1287/mksc.1100.0625},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Bradlow11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BraunB11,
author = {Michael Braun and
Andr{\'{e}} Bonfrer},
title = {Scalable Inference of Customer Similarities from Interactions Data
Using Dirichlet Processes},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {513--531},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0640},
doi = {10.1287/mksc.1110.0640},
timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BraunB11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BraunS11,
author = {Michael Braun and
David A. Schweidel},
title = {Modeling Customer Lifetimes with Multiple Causes of Churn},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {881--902},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0665},
doi = {10.1287/mksc.1110.0665},
timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BraunS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BulteI11,
author = {Christophe Van den Bulte and
Raghuram Iyengar},
title = {Tricked by Truncation: Spurious Duration Dependence and Social Contagion
in Hazard Models},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {233--248},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0615},
doi = {10.1287/mksc.1100.0615},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BulteI11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CamachoDS11,
author = {Nuno Camacho and
Bas Donkers and
Stefan Stremersch},
title = {Predictably Non-Bayesian: Quantifying Salience Effects in Physician
Learning About Drug Quality},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {305--320},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0624},
doi = {10.1287/mksc.1100.0624},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CamachoDS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChanWX11,
author = {Tat Y. Chan and
Chunhua Wu and
Ying Xie},
title = {Measuring the Lifetime Value of Customers Acquired from Google Search
Advertising},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {837--850},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0658},
doi = {10.1287/mksc.1110.0658},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChanWX11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChandukalaDBA11,
author = {Sandeep R. Chandukala and
Jeffrey P. Dotson and
Jeff D. Brazell and
Greg M. Allenby},
title = {Bayesian Analysis of Hierarchical Effects},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {123--133},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0602},
doi = {10.1287/mksc.1100.0602},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChandukalaDBA11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChandukalaEA11,
author = {Sandeep R. Chandukala and
Yancy D. Edwards and
Greg M. Allenby},
title = {Identifying Unmet Demand},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {61--73},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0589},
doi = {10.1287/mksc.1100.0589},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChandukalaEA11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaN11,
author = {Pradeep K. Chintagunta and
Harikesh S. Nair},
title = {Structural Workshop Paper - Discrete-Choice Models of Consumer Demand
in Marketing},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {977--996},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0674},
doi = {10.1287/mksc.1110.0674},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChintaguntaN11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChristakisF11,
author = {Nicholas A. Christakis and
James H. Fowler},
title = {Commentary - Contagion in Prescribing Behavior Among Networks of Doctors},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {213--216},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0595},
doi = {10.1287/mksc.1100.0595},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChristakisF11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DanaherRRS11,
author = {Peter J. Danaher and
John H. Roberts and
Ken Roberts and
Alan Simpson},
title = {Practice Prize Paper - Applying a Dynamic Model of Consumer Choice
to Guide Brand Development at Jetstar Airways},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {586--594},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0619},
doi = {10.1287/mksc.1100.0619},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DanaherRRS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DanaherS11,
author = {Peter J. Danaher and
Michael S. Smith},
title = {Modeling Multivariate Distributions Using Copulas: Applications in
Marketing},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {4--21},
year = {2011},
url = {https://doi.org/10.1287/mksc.1090.0491},
doi = {10.1287/mksc.1090.0491},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DanaherS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DanaherS11a,
author = {Peter J. Danaher and
Michael S. Smith},
title = {Rejoinder - Estimation Issues for Copulas Applied to Marketing Data},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {25--28},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0604},
doi = {10.1287/mksc.1100.0604},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DanaherS11a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Desai11,
author = {Preyas S. Desai},
title = {Editorial - \emph{Marketing Science}: Marketing \emph{and} Science},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {1--3},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0621},
doi = {10.1287/mksc.1100.0621},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Desai11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DuanMS11,
author = {Jason A. Duan and
Leigh McAlister and
Shameek Sinha},
title = {Commentary - Reexamining Bayesian Model-Comparison Evidence of Cross-Brand
Pass-Through},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {550--561},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0611},
doi = {10.1287/mksc.1100.0611},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DuanMS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DuttP11,
author = {Pushan Dutt and
Vineet Padmanabhan},
title = {Crisis and Consumption Smoothing},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {491--512},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0630},
doi = {10.1287/mksc.1100.0630},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DuttP11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DzyaburaH11,
author = {Daria Dzyabura and
John R. Hauser},
title = {Active Machine Learning for Consideration Heuristics},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {801--819},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0660},
doi = {10.1287/mksc.1110.0660},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DzyaburaH11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EbbesPH11,
author = {Peter Ebbes and
Dominik Papies and
Harald J. van Heerde},
title = {The Sense and Non-Sense of Holdout Sample Validation in the Presence
of Endogeneity},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {1115--1122},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0666},
doi = {10.1287/mksc.1110.0666},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/EbbesPH11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EllicksonM11,
author = {Paul B. Ellickson and
Sanjog Misra},
title = {Structural Workshop Paper - Estimating Discrete Games},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {997--1010},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0675},
doi = {10.1287/mksc.1110.0675},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/EllicksonM11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FischerAWF11,
author = {Marc Fischer and
S{\"{o}}nke Albers and
Nils Wagner and
Monika Frie},
title = {Practice Prize Winner - Dynamic Marketing Budget Allocation Across
Countries, Products, and Marketing Activities},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {568--585},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0627},
doi = {10.1287/mksc.1100.0627},
timestamp = {Thu, 02 Sep 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FischerAWF11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GeorgeJ11,
author = {Edward I. George and
Shane T. Jensen},
title = {Commentary - {A} Latent Variable Perspective of Copula Modeling},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {22--24},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0579},
doi = {10.1287/mksc.1100.0579},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GeorgeJ11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Godes11,
author = {David Godes},
title = {Commentary - Invited Comment on "Opinion Leadership and Social Contagion
in New Product Diffusion"},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {224--229},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0605},
doi = {10.1287/mksc.1100.0605},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Godes11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoicJS11,
author = {Marcel Goic and
Kinshuk Jerath and
Kannan Srinivasan},
title = {Cross-Market Discounts},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {134--148},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0603},
doi = {10.1287/mksc.1100.0603},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GoicJS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldfarbT11,
author = {Avi Goldfarb and
Catherine Tucker},
title = {Online Display Advertising: Targeting and Obtrusiveness},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {389--404},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0583},
doi = {10.1287/mksc.1100.0583},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GoldfarbT11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldfarbT11a,
author = {Avi Goldfarb and
Catherine Tucker},
title = {Rejoinder - Implications of "Online Display Advertising: Targeting
and Obtrusiveness"},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {413--415},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0634},
doi = {10.1287/mksc.1100.0634},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GoldfarbT11a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GordonTBDS11,
author = {Brett R. Gordon and
Raphael Thomadsen and
Eric T. Bradlow and
Jean{-}Pierre Dub{\'{e}} and
Richard Staelin},
title = {Foreword - Revisiting the Workshop on Quantitative Marketing and Structural
Econometrics},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {945--949},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0677},
doi = {10.1287/mksc.1110.0677},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GordonTBDS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HartmannNN11,
author = {Wesley R. Hartmann and
Harikesh S. Nair and
Sridhar Narayanan},
title = {Identifying Causal Marketing Mix Effects Using a Regression Discontinuity
Design},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {1079--1097},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0670},
doi = {10.1287/mksc.1110.0670},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HartmannNN11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyengarBV11,
author = {Raghuram Iyengar and
Christophe Van den Bulte and
Thomas W. Valente},
title = {Opinion Leadership and Social Contagion in New Product Diffusion},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {195--212},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0566},
doi = {10.1287/mksc.1100.0566},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IyengarBV11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyengarBV11a,
author = {Raghuram Iyengar and
Christophe Van den Bulte and
Thomas W. Valente},
title = {Rejoinder - Further Reflections on Studying Social Influence in New
Product Diffusion},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {230--232},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0614},
doi = {10.1287/mksc.1100.0614},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IyengarBV11a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IyengarJED11,
author = {Raghuram Iyengar and
Kamel Jedidi and
Skander Essegaier and
Peter J. Danaher},
title = {The Impact of Tariff Structure on Customer Retention, Usage, and Profitability
of Access Services},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {820--836},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0655},
doi = {10.1287/mksc.1110.0655},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IyengarJED11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JerathFH11,
author = {Kinshuk Jerath and
Peter S. Fader and
Bruce G. S. Hardie},
title = {New Perspectives on Customer "Death" Using a Generalization of the
Pareto/NBD Model},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {866--880},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0654},
doi = {10.1287/mksc.1110.0654},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JerathFH11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JerathMPS11,
author = {Kinshuk Jerath and
Liye Ma and
Young{-}Hoon Park and
Kannan Srinivasan},
title = {A "Position Paradox" in Sponsored Search Auctions},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {612--627},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0645},
doi = {10.1287/mksc.1110.0645},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JerathMPS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangJS11,
author = {Baojun Jiang and
Kinshuk Jerath and
Kannan Srinivasan},
title = {Firm Strategies in the "Mid Tail" of Platform-Based Retailing},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {757--775},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0656},
doi = {10.1287/mksc.1110.0656},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JiangJS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JiangSKL11,
author = {Yuan{-}Chun Jiang and
Jennifer Shang and
Chris F. Kemerer and
Yezheng Liu},
title = {Optimizing E-tailer Profits and Customer Savings: Pricing Multistage
Customized Online Bundles},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {737--752},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0631},
doi = {10.1287/mksc.1100.0631},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JiangSKL11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jing11,
author = {Bing Jing},
title = {Social Learning and Dynamic Pricing of Durable Goods},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {851--865},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0649},
doi = {10.1287/mksc.1110.0649},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Jing11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KalraLZ11,
author = {Ajay Kalra and
Shibo Li and
Wei Zhang},
title = {Understanding Responses to Contradictory Information About Products},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {1098--1114},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0671},
doi = {10.1287/mksc.1110.0671},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KalraLZ11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KoenigsbergKM11,
author = {Oded Koenigsberg and
Rajeev Kohli and
Ricardo Montoya},
title = {The Design of Durable Goods},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {111--122},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0592},
doi = {10.1287/mksc.1100.0592},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KoenigsbergKM11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarGS11,
author = {Vineet Kumar and
Brett R. Gordon and
Kannan Srinivasan},
title = {Competitive Strategy for Open Source Software},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {1066--1078},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0669},
doi = {10.1287/mksc.1110.0669},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KumarGS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarS11,
author = {V. Kumar and
Denish Shah},
title = {Practice Prize Paper - Uncovering \emph{Implicit} Consumer Needs for
Determining \emph{Explicit} Product Positioning: Growing Prudential
Annuities' Variable Annuity Sales},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {595--603},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0610},
doi = {10.1287/mksc.1100.0610},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KumarS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarSLC11,
author = {V. Kumar and
S. Sriram and
Anita Luo and
Pradeep K. Chintagunta},
title = {Assessing the Effect of Marketing Investments in a Business Marketing
Context},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {924--940},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0661},
doi = {10.1287/mksc.1110.0661},
timestamp = {Fri, 12 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KumarSLC11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LambrechtST11,
author = {Anja Lambrecht and
Katja Seim and
Catherine Tucker},
title = {Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption
Process on Usage},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {355--367},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0613},
doi = {10.1287/mksc.1100.0613},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LambrechtST11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LandwehrLH11,
author = {Jan R. Landwehr and
Aparna A. Labroo and
Andreas Herrmann},
title = {Gut Liking for the Ordinary: Incorporating Design Fluency Improves
Automobile Sales Forecasts},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {416--429},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0633},
doi = {10.1287/mksc.1110.0633},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LandwehrLH11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LaugaO11,
author = {Dominique Oli{\'{e}} Lauga and
Elie Ofek},
title = {Product Positioning in a Two-Dimensional Vertical Differentiation
Model: The Role of Quality Costs},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {903--923},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0652},
doi = {10.1287/mksc.1110.0652},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LaugaO11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuA11,
author = {Qing Liu and
Neeraj Arora},
title = {Efficient Choice Designs for a Consider-Then-Choose Model},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {321--338},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0629},
doi = {10.1287/mksc.1100.0629},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuA11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LodishR11,
author = {Leonard M. Lodish and
Americus Reed II},
title = {Commentary - When Is Less More, and How Much More? Thoughts on the
Psychological and Economic Implications of Online Targeting and Obtrusiveness},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {405--408},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0594},
doi = {10.1287/mksc.1100.0594},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LodishR11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LovettS11,
author = {Mitchell J. Lovett and
Ron Shachar},
title = {The Seeds of Negativity: Knowledge and Money},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {430--446},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0638},
doi = {10.1287/mksc.1110.0638},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LovettS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Matwyshyn11,
author = {Andrea M. Matwyshyn},
title = {Commentary - Discussion of "Online Display Advertising: Targeting
and Obtrusiveness" by Avi Goldfarb and Catherine Tucker},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {409--412},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0599},
doi = {10.1287/mksc.1100.0599},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Matwyshyn11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MayzlinS11,
author = {Dina Mayzlin and
Jiwoong Shin},
title = {Uninformative Advertising as an Invitation to Search},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {666--685},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0651},
doi = {10.1287/mksc.1110.0651},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MayzlinS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Mela11,
author = {Carl F. Mela},
title = {Structural Workshop Paper - Data Selection and Procurement},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {965--976},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0650},
doi = {10.1287/mksc.1110.0650},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Mela11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarayanRS11,
author = {Vishal Narayan and
Vithala R. Rao and
Carolyne Saunders},
title = {How Peer Influence Affects Attribute Preferences: {A} Bayesian Updating
Mechanism},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {368--384},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0618},
doi = {10.1287/mksc.1100.0618},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NarayanRS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OfekKS11,
author = {Elie Ofek and
Zsolt Katona and
Miklos Sarvary},
title = {"Bricks and Clicks": The Impact of Product Returns on the Strategies
of Multichannel Retailers},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {42--60},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0588},
doi = {10.1287/mksc.1100.0588},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/OfekKS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OtterGA11,
author = {Thomas Otter and
Timothy J. Gilbride and
Greg M. Allenby},
title = {Testing Models of Strategic Behavior Characterized by Conditional
Likelihoods},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {686--701},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0644},
doi = {10.1287/mksc.1110.0644},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/OtterGA11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkG11,
author = {Sungho Park and
Sachin Gupta},
title = {A Regime-Switching Model of Cyclical Category Buying},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {469--480},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0643},
doi = {10.1287/mksc.1110.0643},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ParkG11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/QianX11,
author = {Yi Qian and
Hui Xie},
title = {No Customer Left Behind: {A} Distribution-Free Bayesian Approach to
Accounting for Missing Xs in Marketing Models},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {717--736},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0648},
doi = {10.1287/mksc.1110.0648},
timestamp = {Thu, 23 Jun 2022 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/QianX11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Reiss11,
author = {Peter C. Reiss},
title = {Structural Workshop Paper - Descriptive, Structural, and Experimental
Empirical Methods in Marketing Research},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {950--964},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0681},
doi = {10.1287/mksc.1110.0681},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Reiss11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RubelNS11,
author = {Olivier Rubel and
Prasad A. Naik and
Shuba Srinivasan},
title = {Optimal Advertising When Envisioning a Product-Harm Crisis},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {1048--1065},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0679},
doi = {10.1287/mksc.1110.0679},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RubelNS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RutzS11,
author = {Oliver J. Rutz and
Garrett P. Sonnier},
title = {The Evolution of Internal Market Structure},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {274--289},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0620},
doi = {10.1287/mksc.1100.0620},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RutzS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RutzT11,
author = {Oliver J. Rutz and
Michael Trusov},
title = {Zooming In on Paid Search Ads - {A} Consumer-Level Model Calibrated
on Aggregated Data},
journal = {Mark. Sci.},
volume = {30},
number = {5},
pages = {789--800},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0647},
doi = {10.1287/mksc.1110.0647},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RutzT11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RutzTB11,
author = {Oliver J. Rutz and
Michael Trusov and
Randolph E. Bucklin},
title = {Modeling Indirect Effects of Paid Search Advertising: Which Keywords
Lead to More Future Visits?},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {646--665},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0635},
doi = {10.1287/mksc.1110.0635},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RutzTB11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SatomuraKA11,
author = {Takuya Satomura and
Jaehwan Kim and
Greg M. Allenby},
title = {Multiple-Constraint Choice Models with Corner and Interior Solutions},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {481--490},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0636},
doi = {10.1287/mksc.1110.0636},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SatomuraKA11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShacharECF11,
author = {Ron Shachar and
T{\"{u}}lin Erdem and
Keisha M. Cutright and
Gavan J. Fitzsimons},
title = {Brands: The Opiate of the Nonreligious Masses?},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {92--110},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0591},
doi = {10.1287/mksc.1100.0591},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShacharECF11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shapiro11,
author = {Dmitry Shapiro},
title = {Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse
Buyers},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {290--304},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0622},
doi = {10.1287/mksc.1100.0622},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Shapiro11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SinghHW11,
author = {Surendra N. Singh and
Steve Hillmer and
Ze Wang},
title = {Efficient Methods for Sampling Responses from Large-Scale Qualitative
Data},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {532--549},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0632},
doi = {10.1287/mksc.1100.0632},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SinghHW11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SonnierMR11,
author = {Garrett P. Sonnier and
Leigh McAlister and
Oliver J. Rutz},
title = {A Dynamic Model of the Effect of Online Communications on Firm Sales},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {702--716},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0642},
doi = {10.1287/mksc.1110.0642},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SonnierMR11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoodT11,
author = {Ashish Sood and
Gerard J. Tellis},
title = {Demystifying Disruption: {A} New Model for Understanding and Predicting
Disruptive Technologies},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {339--354},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0617},
doi = {10.1287/mksc.1100.0617},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/SoodT11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TeruiBA11,
author = {Nobuhiko Terui and
Masataka Ban and
Greg M. Allenby},
title = {The Effect of Media Advertising on Brand Consideration and Choice},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {74--91},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0590},
doi = {10.1287/mksc.1100.0590},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/TeruiBA11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/VernikPD11,
author = {Dinah A. Vernik and
Devavrat Purohit and
Preyas S. Desai},
title = {Music Downloads and the Flip Side of Digital Rights Management},
journal = {Mark. Sci.},
volume = {30},
number = {6},
pages = {1011--1027},
year = {2011},
url = {https://doi.org/10.1287/mksc.1110.0668},
doi = {10.1287/mksc.1110.0668},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/VernikPD11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WieselPA11,
author = {Thorsten Wiesel and
Koen Pauwels and
Joep Arts},
title = {Practice Prize Paper - Marketing's Profit Impact: Quantifying Online
and Off-line Funnel Progression},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {604--611},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0612},
doi = {10.1287/mksc.1100.0612},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WieselPA11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Winer11,
author = {Russell S. Winer},
title = {2009-2010 {ISMS-MSI} Practice Prize Competition - Special Section
Introduction},
journal = {Mark. Sci.},
volume = {30},
number = {4},
pages = {565--567},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0628},
doi = {10.1287/mksc.1100.0628},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Winer11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XiangS11,
author = {Yi Xiang and
David A. Soberman},
title = {Preview Provision Under Competition},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {149--169},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0606},
doi = {10.1287/mksc.1100.0606},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/XiangS11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangG11,
author = {Sha Yang and
Anindya Ghose},
title = {Erratum},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {v},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0552},
doi = {10.1287/mksc.1100.0552},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YangG11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YaoM11,
author = {Song Yao and
Carl F. Mela},
title = {A Dynamic Model of Sponsored Search Advertising},
journal = {Mark. Sci.},
volume = {30},
number = {3},
pages = {447--468},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0626},
doi = {10.1287/mksc.1100.0626},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YaoM11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YooL11,
author = {Weon Sang Yoo and
Eunkyu Lee},
title = {Internet Channel Entry: {A} Strategic Analysis of Mixed Channel Structures},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {29--41},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0586},
doi = {10.1287/mksc.1100.0586},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YooL11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Zhang11,
author = {Juanjuan Zhang},
title = {The Perils of Behavior-Based Personalization},
journal = {Mark. Sci.},
volume = {30},
number = {1},
pages = {170--186},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0607},
doi = {10.1287/mksc.1100.0607},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Zhang11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhuW11,
author = {Yi Zhu and
Kenneth C. Wilbur},
title = {Hybrid Advertising Auctions},
journal = {Mark. Sci.},
volume = {30},
number = {2},
pages = {249--273},
year = {2011},
url = {https://doi.org/10.1287/mksc.1100.0609},
doi = {10.1287/mksc.1100.0609},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhuW11.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AlgesheimerBDS10,
author = {Ren{\'{e}} Algesheimer and
Sharad Borle and
Utpal M. Dholakia and
Siddharth S. Singh},
title = {The Impact of Customer Community Participation on Customer Behaviors:
An Empirical Investigation},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {756--769},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0555},
doi = {10.1287/mksc.1090.0555},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AlgesheimerBDS10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AllenbyGR10,
author = {Greg M. Allenby and
Mark J. Garratt and
Peter E. Rossi},
title = {A Model for Trade-Up and Change in Considered Brands},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {40--56},
year = {2010},
url = {https://doi.org/10.1287/mksc.1080.0466},
doi = {10.1287/mksc.1080.0466},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AllenbyGR10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AribargAK10,
author = {Anocha Aribarg and
Neeraj Arora and
Moon Young Kang},
title = {Predicting Joint Choice Using Individual Data},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {139--157},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0490},
doi = {10.1287/mksc.1090.0490},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/AribargAK10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BalachanderGS10,
author = {Subramanian Balachander and
Bikram Ghosh and
Axel Stock},
title = {Why Bundle Discounts Can Be a Profitable Alternative to Competing
on Price Promotions},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {624--638},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0540},
doi = {10.1287/mksc.1090.0540},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BalachanderGS10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BandyopadhyayP10,
author = {Subhajyoti Bandyopadhyay and
Anand A. Paul},
title = {Equilibrium Returns Policies in the Presence of Supplier Competition},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {846--857},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0563},
doi = {10.1287/mksc.1100.0563},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BandyopadhyayP10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BergerSR10,
author = {Jonah Berger and
Alan T. Sorensen and
Scott J. Rasmussen},
title = {Positive Effects of Negative Publicity: When Negative Reviews Increase
Sales},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {815--827},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0557},
doi = {10.1287/mksc.1090.0557},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BergerSR10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow10,
author = {Eric T. Bradlow},
title = {Editorial - It's Never Good-bye to Marketing Science},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {963},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0608},
doi = {10.1287/mksc.1100.0608},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Bradlow10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BusseSZ10,
author = {Meghan R. Busse and
Duncan Simester and
Florian Zettelmeyer},
title = {"The Best Price You'll Ever Get": The 2005 Employee Discount Pricing
Promotions in the {U.S.} Automobile Industry},
journal = {Mark. Sci.},
volume = {29},
number = {2},
pages = {268--290},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0516},
doi = {10.1287/mksc.1090.0516},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BusseSZ10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenIP10,
author = {Yuxin Chen and
Ganesh Iyer and
Amit Pazgal},
title = {Limited Memory, Categorization, and Competition},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {650--670},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0546},
doi = {10.1287/mksc.1090.0546},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenIP10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenNJD10,
author = {Xinlei (Jack) Chen and
Om Narasimhan and
George John and
Tirtha Dhar},
title = {An Empirical Investigation of Private Label Supply by National Label
Producers},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {738--755},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0554},
doi = {10.1287/mksc.1090.0554},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenNJD10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChintaguntaGV10,
author = {Pradeep K. Chintagunta and
Shyam Gopinath and
Sriram Venkataraman},
title = {The Effects of Online User Reviews on Movie Box Office Performance:
Accounting for Sequential Rollout and Aggregation Across Local Markets},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {944--957},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0572},
doi = {10.1287/mksc.1100.0572},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChintaguntaGV10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CleerenVDG10,
author = {Kathleen Cleeren and
Frank Verboven and
Marnik G. Dekimpe and
Katrijn Gielens},
title = {Intra- and Interformat Competition Among Discounters and Supermarkets},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {456--473},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0529},
doi = {10.1287/mksc.1090.0529},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/CleerenVDG10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DanaherDST10,
author = {Brett Danaher and
Samita Dhanasobhon and
Michael D. Smith and
Rahul Telang},
title = {Converting Pirates Without Cannibalizing Purchasers: The Impact of
Digital Distribution on Physical Sales and Internet Piracy},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1138--1151},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0600},
doi = {10.1287/mksc.1100.0600},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DanaherDST10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DanaherLK10,
author = {Peter J. Danaher and
Janghyuk Lee and
Laoucine Kerbache},
title = {Optimal Internet Media Selection},
journal = {Mark. Sci.},
volume = {29},
number = {2},
pages = {336--347},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0507},
doi = {10.1287/mksc.1090.0507},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DanaherLK10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DesaiKS10,
author = {Preyas S. Desai and
Anand Krishnamoorthy and
Preethika Sainam},
title = {"Call for Prices": Strategic Implications of Raising Consumers' Costs},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {158--174},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0498},
doi = {10.1287/mksc.1090.0498},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DesaiKS10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DobsonG10,
author = {Paul W. Dobson and
Eitan Gerstner},
title = {For a Few Cents More: Why Supersize Unhealthy Food?},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {770--778},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0558},
doi = {10.1287/mksc.1100.0558},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DobsonG10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DotsonA10,
author = {Jeffrey P. Dotson and
Greg M. Allenby},
title = {Investigating the Strategic Influence of Customer and Employee Satisfaction
on Firm Financial Performance},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {895--908},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0584},
doi = {10.1287/mksc.1100.0584},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DotsonA10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DraganskaKV10,
author = {Michaela Draganska and
Daniel Klapper and
Sofia Berto Villas{-}Boas},
title = {A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining
Power in the Distribution Channel},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {57--74},
year = {2010},
url = {https://doi.org/10.1287/mksc.1080.0472},
doi = {10.1287/mksc.1080.0472},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DraganskaKV10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeHC10,
author = {Jean{-}Pierre Dub{\'{e}} and
G{\"{u}}nter J. Hitsch and
Pradeep K. Chintagunta},
title = {Tipping and Concentration in Markets with Indirect Network Effects},
journal = {Mark. Sci.},
volume = {29},
number = {2},
pages = {216--249},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0541},
doi = {10.1287/mksc.1090.0541},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DubeHC10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DukesL10,
author = {Anthony J. Dukes and
Yunchuan Liu},
title = {In-Store Media and Distribution Channel Coordination},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {94--107},
year = {2010},
url = {https://doi.org/10.1287/mksc.1080.0483},
doi = {10.1287/mksc.1080.0483},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DukesL10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderH10,
author = {Peter S. Fader and
Bruce G. S. Hardie},
title = {Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring
Heterogeneity},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {85--93},
year = {2010},
url = {https://doi.org/10.1287/mksc.1080.0482},
doi = {10.1287/mksc.1080.0482},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FaderH10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderHS10,
author = {Peter S. Fader and
Bruce G. S. Hardie and
Jen Shang},
title = {Customer-Base Analysis in a Discrete-Time Noncontractual Setting},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1086--1108},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0580},
doi = {10.1287/mksc.1100.0580},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FaderHS10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FayX10,
author = {Scott A. Fay and
Jinhong Xie},
title = {The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic
Selling},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1040--1057},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0576},
doi = {10.1287/mksc.1100.0576},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FayX10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FiebigKLW10,
author = {Denzil G. Fiebig and
Michael P. Keane and
Jordan Louviere and
Nada Wasi},
title = {The Generalized Multinomial Logit Model: Accounting for Scale and
Coefficient Heterogeneity},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {393--421},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0508},
doi = {10.1287/mksc.1090.0508},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/FiebigKLW10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FoutzJ10,
author = {Natasha Zhang Foutz and
Wolfgang Jank},
title = {Research Note - Prerelease Demand Forecasting for Motion Pictures
Using Functional Shape Analysis of Virtual Stock Markets},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {568--579},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0542},
doi = {10.1287/mksc.1090.0542},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FoutzJ10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GhoshS10,
author = {Bikram Ghosh and
Axel Stock},
title = {Advertising Effectiveness, Digital Video Recorders, and Product Market
Competition},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {639--649},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0544},
doi = {10.1287/mksc.1090.0544},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GhoshS10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldenbergLMS10,
author = {Jacob Goldenberg and
Barak Libai and
Eitan Muller and
Stefan Stremersch},
title = {Database Submission - The Evolving Social Network of Marketing Scholars},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {561--567},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0539},
doi = {10.1287/mksc.1090.0539},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GoldenbergLMS10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoI10,
author = {Liang Guo and
Ganesh Iyer},
title = {Information Acquisition and Sharing in a Vertical Relationship},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {483--506},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0534},
doi = {10.1287/mksc.1090.0534},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GuoI10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Hartmann10,
author = {Wesley R. Hartmann},
title = {Demand Estimation with Social Interactions and the Implications for
Targeted Marketing},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {585--601},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0559},
doi = {10.1287/mksc.1100.0559},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Hartmann10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HartmannN10,
author = {Wesley R. Hartmann and
Harikesh S. Nair},
title = {Retail Competition and the Dynamics of Demand for Tied Goods},
journal = {Mark. Sci.},
volume = {29},
number = {2},
pages = {366--386},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0518},
doi = {10.1287/mksc.1090.0518},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HartmannN10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HaruvyL10,
author = {Ernan Haruvy and
Peter T. L. Popkowski Leszczyc},
title = {Search and Choice in Online Consumer Auctions},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1152--1164},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0601},
doi = {10.1287/mksc.1100.0601},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HaruvyL10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HaublDD10,
author = {Gerald H{\"{a}}ubl and
Benedict G. C. Dellaert and
Bas Donkers},
title = {Tunnel Vision: Local Behavioral Influences on Consumer Decisions in
Product Search},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {438--455},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0525},
doi = {10.1287/mksc.1090.0525},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HaublDD10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HeerdeSD10,
author = {Harald J. van Heerde and
Shuba Srinivasan and
Marnik G. Dekimpe},
title = {Estimating Cannibalization Rates for Pioneering Innovations},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1024--1039},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0575},
doi = {10.1287/mksc.1100.0575},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/HeerdeSD10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HortacsuN10,
author = {Ali Horta{\c{c}}su and
Eric R. Nielsen},
title = {Commentary - Do Bids Equal Values on eBay?},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {994--997},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0593},
doi = {10.1287/mksc.1100.0593},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HortacsuN10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HutchinsonZM10,
author = {J. Wesley Hutchinson and
Gal Zauberman and
Robert Meyer},
title = {Commentary - On the Interpretation of Temporal Inflation Parameters
in Stochastic Models of Judgment and Choice},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {23--31},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0511},
doi = {10.1287/mksc.1090.0511},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HutchinsonZM10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HwangBT10,
author = {Minha Hwang and
Bart J. Bronnenberg and
Raphael Thomadsen},
title = {An Empirical Analysis of Assortment Similarities Across {U.S.} Supermarkets},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {858--879},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0564},
doi = {10.1287/mksc.1100.0564},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HwangBT10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KatonaS10,
author = {Zsolt Katona and
Miklos Sarvary},
title = {The Race for Sponsored Links: Bidding Patterns for Search Advertising},
journal = {Mark. Sci.},
volume = {29},
number = {2},
pages = {199--215},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0517},
doi = {10.1287/mksc.1090.0517},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KatonaS10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KimAB10,
author = {Jun B. Kim and
Paulo Albuquerque and
Bart J. Bronnenberg},
title = {Online Demand Under Limited Consumer Search},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1001--1023},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0574},
doi = {10.1287/mksc.1100.0574},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KimAB10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KornishL10,
author = {Laura J. Kornish and
Qiuping Li},
title = {Optimal Referral Bonuses with Asymmetric Information: Firm-Offered
and Interpersonal Incentives},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {108--121},
year = {2010},
url = {https://doi.org/10.1287/mksc.1080.0484},
doi = {10.1287/mksc.1080.0484},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KornishL10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovL10,
author = {Dmitri Kuksov and
Yuanfang Lin},
title = {Information Provision in a Vertically Differentiated Competitive Marketplace},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {122--138},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0486},
doi = {10.1287/mksc.1090.0486},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KuksovL10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovV10,
author = {Dmitri Kuksov and
J. Miguel Villas{-}Boas},
title = {When More Alternatives Lead to Less Choice},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {507--524},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0535},
doi = {10.1287/mksc.1090.0535},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KuksovV10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KuksovX10,
author = {Dmitri Kuksov and
Ying Xie},
title = {Pricing, Frills, and Customer Ratings},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {925--943},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0571},
doi = {10.1287/mksc.1100.0571},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KuksovX10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LansBEW10,
author = {Ralf van der Lans and
Gerrit H. van Bruggen and
Jehoshua Eliashberg and
Berend Wierenga},
title = {A Viral Branching Model for Predicting the Spread of Electronic Word
of Mouth},
journal = {Mark. Sci.},
volume = {29},
number = {2},
pages = {348--365},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0520},
doi = {10.1287/mksc.1090.0520},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LansBEW10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuC10,
author = {Yunchuan Liu and
Tony Haitao Cui},
title = {The Length of Product Line in Distribution Channels},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {474--482},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0533},
doi = {10.1287/mksc.1090.0533},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuC10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuCZ10,
author = {Hongju Liu and
Pradeep K. Chintagunta and
Ting Zhu},
title = {Complementarities and the Demand for Home Broadband Internet Services},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {701--720},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0551},
doi = {10.1287/mksc.1090.0551},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuCZ10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LiuRLB10,
author = {Ying Liu and
Sudha Ram and
Robert F. Lusch and
Michael J. Brusco},
title = {Multicriterion Market Segmentation: {A} New Model, Implementation,
and Evaluation},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {880--894},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0565},
doi = {10.1287/mksc.1100.0565},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LiuRLB10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LouviereS10,
author = {Jordan Louviere and
Joffre Swait},
title = {Commentary - Discussion of "Alleviating the Constant Stochastic Variance
Assumption in Decision Research: Theory, Measurement, and Experimental
Test"},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {18--22},
year = {2010},
url = {https://doi.org/10.1287/mksc.1080.0474},
doi = {10.1287/mksc.1080.0474},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LouviereS10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MehtaCN10,
author = {Nitin Mehta and
Xinlei (Jack) Chen and
Om Narasimhan},
title = {Examining Demand Elasticities in Hanemann's Framework: {A} Theoretical
and Empirical Analysis},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {422--437},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0524},
doi = {10.1287/mksc.1090.0524},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MehtaCN10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MontoyaNJ10,
author = {Ricardo Montoya and
Oded Netzer and
Kamel Jedidi},
title = {Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term
Profitability},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {909--924},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0570},
doi = {10.1287/mksc.1100.0570},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MontoyaNJ10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NamMC10,
author = {Sungjoon Nam and
Puneet Manchanda and
Pradeep K. Chintagunta},
title = {The Effect of Signal Quality and Contiguous Word of Mouth on Customer
Acquisition for a Video-on-Demand Service},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {690--700},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0550},
doi = {10.1287/mksc.1090.0550},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NamMC10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NijsMAHK10,
author = {Vincent R. Nijs and
Kanishka Misra and
Eric T. Anderson and
Karsten Hansen and
Lakshman Krishnamurthi},
title = {Channel Pass-Through of Trade Promotions},
journal = {Mark. Sci.},
volume = {29},
number = {2},
pages = {250--267},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0509},
doi = {10.1287/mksc.1090.0509},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NijsMAHK10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/OestHD10,
author = {Rutger D. van Oest and
Harald J. van Heerde and
Marnik G. Dekimpe},
title = {Return on Roller Coasters: {A} Model to Guide Investments in Theme
Park Attractions},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {721--737},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0553},
doi = {10.1287/mksc.1090.0553},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/OestHD10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Okada10,
author = {Erica Mina Okada},
title = {Uncertainty, Risk Aversion, and {WTA} vs. {WTP}},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {75--84},
year = {2010},
url = {https://doi.org/10.1287/mksc.1080.0480},
doi = {10.1287/mksc.1080.0480},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Okada10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SalisburyF10,
author = {Linda Court Salisbury and
Fred M. Feinberg},
title = {Alleviating the Constant Stochastic Variance Assumption in Decision
Research: Theory, Measurement, and Experimental Test},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {1--17},
year = {2010},
url = {https://doi.org/10.1287/mksc.1080.0464},
doi = {10.1287/mksc.1080.0464},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SalisburyF10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SalisburyF10a,
author = {Linda Court Salisbury and
Fred M. Feinberg},
title = {Rejoinder - Temporal Stochastic Inflation in Choice-Based Research},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {32--39},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0530},
doi = {10.1287/mksc.1090.0530},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SalisburyF10a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShinS10,
author = {Jiwoong Shin and
K. Sudhir},
title = {A Customer Management Dilemma: When Is It Profitable to Reward One's
Own Customers?},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {671--689},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0547},
doi = {10.1287/mksc.1090.0547},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShinS10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shugan10,
author = {Steven M. Shugan},
title = {Statement from the Editor Regarding "New Perspectives on Customer
'Death' Using a Generalization of the Pareto/NBD Model"},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1165},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0568},
doi = {10.1287/mksc.1100.0568},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Shugan10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShulmanCS10,
author = {Jeffrey D. Shulman and
Anne T. Coughlan and
R. Canan Savaskan},
title = {Optimal Reverse Channel Structure for Consumer Product Returns},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1071--1085},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0578},
doi = {10.1287/mksc.1100.0578},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShulmanCS10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SpannZH10,
author = {Martin Spann and
Robert Zeithammer and
Gerald H{\"{a}}ubl},
title = {Optimal Reverse-Pricing Mechanisms},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1058--1070},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0577},
doi = {10.1287/mksc.1100.0577},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SpannZH10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SrinivasanW10,
author = {Kannan Srinivasan and
Xin Wang},
title = {Commentary - Bidders' Experience and Learning in Online Auctions:
Issues and Implications},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {988--993},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0581},
doi = {10.1287/mksc.1100.0581},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SrinivasanW10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SriramCA10,
author = {S. Sriram and
Pradeep K. Chintagunta and
Manoj K. Agarwal},
title = {Investigating Consumer Purchase Behavior in Related Technology Product
Categories},
journal = {Mark. Sci.},
volume = {29},
number = {2},
pages = {291--314},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0506},
doi = {10.1287/mksc.1090.0506},
timestamp = {Fri, 12 Jun 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SriramCA10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TeixeiraWP10,
author = {Thales S. Teixeira and
Michel Wedel and
Rik Pieters},
title = {Moment-to-Moment Optimal Branding in {TV} Commercials: Preventing
Avoidance by Pulsing},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {783--804},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0567},
doi = {10.1287/mksc.1100.0567},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/TeixeiraWP10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ThomasSK10,
author = {Manoj A. Thomas and
Daniel H. Simon and
Vrinda Kadiyali},
title = {The Price Precision Effect: Evidence from Laboratory and Market Data},
journal = {Mark. Sci.},
volume = {29},
number = {1},
pages = {175--190},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0512},
doi = {10.1287/mksc.1090.0512},
timestamp = {Fri, 29 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ThomasSK10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/TuckerZ10,
author = {Catherine Tucker and
Juanjuan Zhang},
title = {Growing Two-Sided Networks by Advertising the User Base: {A} Field
Experiment},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {805--814},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0560},
doi = {10.1287/mksc.1100.0560},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/TuckerZ10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WangKJ10,
author = {Qiong Wang and
Ujwal Kayande and
Sandy D. Jap},
title = {The Seeds of Dissolution: Discrepancy and Incoherence in Buyer-Supplier
Exchange},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1109--1124},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0582},
doi = {10.1287/mksc.1100.0582},
timestamp = {Tue, 29 Dec 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/WangKJ10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WilesJML10,
author = {Michael A. Wiles and
Shailendra P. Jain and
Saurabh Mishra and
Charles Lindsey},
title = {Stock Market Response to Regulatory Reports of Deceptive Advertising:
The Moderating Effect of Omission Bias and Firm Reputation},
journal = {Mark. Sci.},
volume = {29},
number = {5},
pages = {828--845},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0562},
doi = {10.1287/mksc.1100.0562},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WilesJML10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangG10,
author = {Sha Yang and
Anindya Ghose},
title = {Analyzing the Relationship Between Organic and Sponsored Search Advertising:
Positive, Negative, or Zero Interdependence?},
journal = {Mark. Sci.},
volume = {29},
number = {4},
pages = {602--623},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0552},
doi = {10.1287/mksc.1090.0552},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YangG10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangZD10,
author = {Sha Yang and
Yi Zhao and
Ravi Dhar},
title = {Modeling the Underreporting Bias in Panel Survey Data},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {525--539},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0536},
doi = {10.1287/mksc.1090.0536},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YangZD10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YinRGA10,
author = {Shuya Yin and
Saibal Ray and
Haresh Gurnani and
Animesh Animesh},
title = {Durable Products with Multiple Used Goods Markets: Product Upgrade
and Retail Pricing Implications},
journal = {Mark. Sci.},
volume = {29},
number = {3},
pages = {540--560},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0545},
doi = {10.1287/mksc.1090.0545},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YinRGA10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZeithammerA10,
author = {Robert Zeithammer and
Christopher Adams},
title = {The Sealed-Bid Abstraction in Online Auctions},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {964--987},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0561},
doi = {10.1287/mksc.1100.0561},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZeithammerA10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZeithammerA10a,
author = {Robert Zeithammer and
Christopher Adams},
title = {Rejoinder - Causes and Implications of Some Bidders Not Conforming
to the Sealed-Bid Abstraction},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {998--1000},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0597},
doi = {10.1287/mksc.1100.0597},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZeithammerA10a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Zhang10,
author = {Juanjuan Zhang},
title = {The Sound of Silence: Observational Learning in the {U.S.} Kidney
Market},
journal = {Mark. Sci.},
volume = {29},
number = {2},
pages = {315--335},
year = {2010},
url = {https://doi.org/10.1287/mksc.1090.0500},
doi = {10.1287/mksc.1090.0500},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Zhang10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ZhouZ10,
author = {Zach Zhizhong Zhou and
Kevin Xiaoguo Zhu},
title = {The Effects of Information Transparency on Suppliers, Manufacturers,
and Consumers in Online Markets},
journal = {Mark. Sci.},
volume = {29},
number = {6},
pages = {1125--1137},
year = {2010},
url = {https://doi.org/10.1287/mksc.1100.0585},
doi = {10.1287/mksc.1100.0585},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ZhouZ10.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Abe09,
author = {Makoto Abe},
title = {"Counting Your Customers" One by One: {A} Hierarchical Bayes Extension
to the Pareto/NBD Model},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {541--553},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0502},
doi = {10.1287/mksc.1090.0502},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Abe09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AilawadiH09,
author = {Kusum L. Ailawadi and
Bari A. Harlam},
title = {Findings - Retailer Promotion Pass-Through: {A} Measure, Its Magnitude,
and Its Determinants},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {782--791},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0447},
doi = {10.1287/mksc.1080.0447},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AilawadiH09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AlbuquerqueB09,
author = {Paulo Albuquerque and
Bart J. Bronnenberg},
title = {Estimating Demand Heterogeneity Using Aggregated Data: An Application
to the Frozen Pizza Category},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {356--372},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0403},
doi = {10.1287/mksc.1080.0403},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AlbuquerqueB09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossH09,
author = {Wilfred Amaldoss and
Chuan He},
title = {Direct-to-Consumer Advertising of Prescription Drugs: {A} Strategic
Analysis},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {472--487},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0411},
doi = {10.1287/mksc.1080.0411},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AmaldossH09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AndersonHS09,
author = {Eric T. Anderson and
Karsten Hansen and
Duncan Simester},
title = {The Option Value of Returns: Theory and Empirical Evidence},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {405--423},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0430},
doi = {10.1287/mksc.1080.0430},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AndersonHS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BalachanderS09,
author = {Subramanian Balachander and
Axel Stock},
title = {Limited Edition Products: When and When Not to Offer Them},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {336--355},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0401},
doi = {10.1287/mksc.1080.0401},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BalachanderS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BasuV09,
author = {Amiya Basu and
Padmal Vitharana},
title = {Research Note - Impact of Customer Knowledge Heterogeneity on Bundling
Strategy},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {792--801},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0445},
doi = {10.1287/mksc.1080.0445},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BasuV09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BhaskaranG09,
author = {Sreekumar R. Bhaskaran and
Stephen M. Gilbert},
title = {Implications of Channel Structure for Leasing or Selling Durable Goods},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {918--934},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0458},
doi = {10.1287/mksc.1080.0458},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BhaskaranG09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BonfrerD09,
author = {Andr{\'{e}} Bonfrer and
Xavier Dr{\`{e}}ze},
title = {Real-Time Evaluation of E-mail Campaign Performance},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {251--263},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0393},
doi = {10.1287/mksc.1080.0393},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BonfrerD09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow09,
author = {Eric T. Bradlow},
title = {Editorial - Marketing Science and the Financial Crisis},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {201},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0488},
doi = {10.1287/mksc.1090.0488},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Bradlow09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow09a,
author = {Eric T. Bradlow},
title = {Statement from the Editor Regarding "'Counting Your Customers' One
by One: {A} Hierarchical Bayes Extension to the Pareto/NBD Model"},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {554},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0383},
doi = {10.1287/mksc.1080.0383},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Bradlow09a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow09b,
author = {Eric T. Bradlow},
title = {Editorial - Does Everything \emph{Not} Being Resolved Equal Nothing
Gained? Bringing in the Wisdom of the Academic Crowd},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {809},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0537},
doi = {10.1287/mksc.1090.0537},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Bradlow09b.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BradlowC09,
author = {Eric T. Bradlow and
Anne T. Coughlan},
title = {Editorial - Analytical Transparency},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {403--404},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0504},
doi = {10.1287/mksc.1090.0504},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BradlowC09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CaldieraroC09,
author = {Fabio Caldieraro and
Anne T. Coughlan},
title = {Optimal Sales Force Diversification and Group Incentive Payments},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1009--1026},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0493},
doi = {10.1287/mksc.1090.0493},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CaldieraroC09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenGY09,
author = {Rachel R. Chen and
Eitan Gerstner and
Yinghui (Catherine) Yang},
title = {Research Note - Should Captive Sardines Be Compensated? Serving Customers
in a Confined Zone},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {599--608},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0428},
doi = {10.1287/mksc.1080.0428},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenGY09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenJRZ09,
author = {Yuxin Chen and
Yogesh V. Joshi and
Jagmohan S. Raju and
Z. John Zhang},
title = {A Theory of Combative Advertising},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {1--19},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0385},
doi = {10.1287/mksc.1080.0385},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/ChenJRZ09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenSS09,
author = {Tao Chen and
Baohong Sun and
Vishal Singh},
title = {An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent
Pricing Shift},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {740--758},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0446},
doi = {10.1287/mksc.1080.0446},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenSS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChuC09,
author = {Junhong Chu and
Pradeep Chintagunta},
title = {Quantifying the Economic Value of Warranties in the {U.S.} Server
Market},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {99--121},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0380},
doi = {10.1287/mksc.1080.0380},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChuC09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChungRW09,
author = {Tuck Siong Chung and
Roland T. Rust and
Michel Wedel},
title = {My Mobile Music: An Adaptive Personalization System for Digital Audio
Players},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {52--68},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0371},
doi = {10.1287/mksc.1080.0371},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChungRW09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CoughlanS09,
author = {Anne T. Coughlan and
Greg Shaffer},
title = {Research Note - Price-Matching Guarantees, Retail Competition, and
Product-Line Assortment},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {580--588},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0404},
doi = {10.1287/mksc.1080.0404},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CoughlanS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DuXS09,
author = {Jie Du and
Lili Xie and
Stephan Schroeder},
title = {Practice Prize Paper - {PIN} Optimal Distribution of Auction Vehicles
System: Applying Price Forecasting, Elasticity Estimation, and Genetic
Algorithms to Used-Vehicle Distribution},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {637--644},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0470},
doi = {10.1287/mksc.1080.0470},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DuXS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DukesGS09,
author = {Anthony J. Dukes and
Tansev Geylani and
Kannan Srinivasan},
title = {Strategic Assortment Reduction by a Dominant Retailer},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {309--319},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0399},
doi = {10.1287/mksc.1080.0399},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DukesGS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderW09,
author = {Peter S. Fader and
Russell S. Winer},
title = {Call for Papers - Special Issue of \emph{Marketing Science} on User-Generated
Content {(UGC):} Deadline: January 15, 2010},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {615},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0503},
doi = {10.1287/mksc.1090.0503},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FaderW09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderW09a,
author = {Peter S. Fader and
Russell S. Winer},
title = {Call for Papers - Special Issue of \emph{Marketing Science} on User-Generated
Content {(UGC):} Deadline: January 15, 2010},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {807},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0522},
doi = {10.1287/mksc.1090.0522},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FaderW09a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderW09b,
author = {Peter S. Fader and
Russell S. Winer},
title = {Call for Papers - Special Issue of \emph{Marketing Science} on User-Generated
Content {(UGC):} Deadline: January 15, 2010},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {1007},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0527},
doi = {10.1287/mksc.1090.0527},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FaderW09b.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FaderW09c,
author = {Peter S. Fader and
Russell S. Winer},
title = {Call for Papers - Special Issue of \emph{Marketing Science} on User-Generated
Content {(UGC):} Deadline: January 15, 2010},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1167},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0543},
doi = {10.1287/mksc.1090.0543},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FaderW09c.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FornellMM09,
author = {Claes Fornell and
Sunil Mithas and
Forrest V. Morgeson III},
title = {Commentary - The Economic and Statistical Significance of Stock Returns
on Customer Satisfaction},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {820--825},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0505},
doi = {10.1287/mksc.1090.0505},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FornellMM09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FoxPS09,
author = {Edward J. Fox and
Steven Postrel and
John H. Semple},
title = {Optimal Category Pricing with Endogenous Store Traffic},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {709--720},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0442},
doi = {10.1287/mksc.1080.0442},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FoxPS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GauriPT09,
author = {Dinesh K. Gauri and
Janos Gabor Pauler and
Minakshi Trivedi},
title = {Benchmarking Performance in Retail Chains: An Integrated Approach},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {502--515},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0421},
doi = {10.1287/mksc.1080.0421},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GauriPT09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gelman09,
author = {Andrew Gelman},
title = {Commentary - Discussion of the Article "Website Morphing"},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {226},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0476},
doi = {10.1287/mksc.1080.0476},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Gelman09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GilH09,
author = {Ricard Gil and
Wesley R. Hartmann},
title = {Empirical Analysis of Metering Price Discrimination: Evidence from
Concession Sales at Movie Theaters},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1046--1062},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0494},
doi = {10.1287/mksc.1090.0494},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GilH09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gilpatric09,
author = {Scott M. Gilpatric},
title = {Slippage in Rebate Programs and Present-Biased Preferences},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {229--238},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0391},
doi = {10.1287/mksc.1080.0391},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Gilpatric09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gittins09,
author = {John C. Gittins},
title = {Commentary - Discussion on "Website Morphing" by Hauser, Urban, Liberali,
and Braun},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {225},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0475},
doi = {10.1287/mksc.1080.0475},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Gittins09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GodesM09,
author = {David Godes and
Dina Mayzlin},
title = {Firm-Created Word-of-Mouth Communication: Evidence from a Field Test},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {721--739},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0444},
doi = {10.1287/mksc.1080.0444},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GodesM09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GodesOS09,
author = {David Godes and
Elie Ofek and
Miklos Sarvary},
title = {Content vs. Advertising: The Impact of Competition on Media Firm Strategy},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {20--35},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0390},
doi = {10.1287/mksc.1080.0390},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GodesOS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldenbergLS09,
author = {Jacob Goldenberg and
Oded Lowengart and
Daniel Shapira},
title = {Zooming In: Self-Emergence of Movements in New Product Growth},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {274--292},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0395},
doi = {10.1287/mksc.1080.0395},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GoldenbergLS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GolderSM09,
author = {Peter N. Golder and
Rachel Shacham and
Debanjan Mitra},
title = {Findings - Innovations' Origins: When, By Whom, and How Are Radical
Innovations Developed?},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {166--179},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0384},
doi = {10.1287/mksc.1080.0384},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GolderSM09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GoldfarbLM09,
author = {Avi Goldfarb and
Qiang Lu and
Sridhar Moorthy},
title = {Measuring Brand Value in an Equilibrium Framework},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {69--86},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0376},
doi = {10.1287/mksc.1080.0376},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GoldfarbLM09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gordon09,
author = {Brett R. Gordon},
title = {A Dynamic Model of Consumer Replacement Cycles in the {PC} Processor
Industry},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {846--867},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0448},
doi = {10.1287/mksc.1080.0448},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Gordon09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guo09,
author = {Liang Guo},
title = {The Benefits of Downstream Information Acquisition},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {457--471},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0408},
doi = {10.1287/mksc.1080.0408},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Guo09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Guo09a,
author = {Liang Guo},
title = {Service Cancellation and Competitive Refund Policy},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {901--917},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0457},
doi = {10.1287/mksc.1080.0457},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Guo09a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuoZ09,
author = {Liang Guo and
Ying Zhao},
title = {Voluntary Quality Disclosure and Market Interaction},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {488--501},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0418},
doi = {10.1287/mksc.1080.0418},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GuoZ09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HansenS09,
author = {Karsten Hansen and
Vishal Singh},
title = {Market Structure Across Retail Formats},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {656--673},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0432},
doi = {10.1287/mksc.1080.0432},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HansenS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HauserULB09,
author = {John R. Hauser and
Glen L. Urban and
Guilherme Liberali and
Michael Braun},
title = {Website Morphing},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {202--223},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0459},
doi = {10.1287/mksc.1080.0459},
timestamp = {Tue, 25 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HauserULB09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HauserULB09a,
author = {John R. Hauser and
Glen L. Urban and
Guilherme Liberali and
Michael Braun},
title = {Rejoinder - Response to Comments on "Website Morphing"},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {227--228},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0485},
doi = {10.1287/mksc.1080.0485},
timestamp = {Wed, 26 Aug 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HauserULB09a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Horverak09,
author = {{\O}yvind Horverak},
title = {Research Note - Wine Journalism - Marketing or Consumers' Guide?},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {573--579},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0489},
doi = {10.1287/mksc.1090.0489},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Horverak09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiFB09,
author = {Sam K. Hui and
Peter S. Fader and
Eric T. Bradlow},
title = {Path Data in Marketing: An Integrative Framework and Prospectus for
Model Building},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {320--335},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0400},
doi = {10.1287/mksc.1080.0400},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuiFB09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiFB09a,
author = {Sam K. Hui and
Peter S. Fader and
Eric T. Bradlow},
title = {Research Note - The Traveling Salesman Goes Shopping: The Systematic
Deviations of Grocery Paths from {TSP} Optimality},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {566--572},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0402},
doi = {10.1287/mksc.1080.0402},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuiFB09a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IshibashiM09,
author = {Ikuo Ishibashi and
Noriaki Matsushima},
title = {The Existence of Low-End Firms May Help High-End Firms},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {136--147},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0388},
doi = {10.1287/mksc.1080.0388},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IshibashiM09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/IttnerLT09,
author = {Christopher Ittner and
David Larcker and
Daniel Taylor},
title = {Commentary - The Stock Market's Pricing of Customer Satisfaction},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {826--835},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0526},
doi = {10.1287/mksc.1090.0526},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/IttnerLT09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JacobsonM09,
author = {Robert Jacobson and
Natalie Mizik},
title = {The Financial Markets and Customer Satisfaction: Reexamining Possible
Financial Market Mispricing of Customer Satisfaction},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {810--819},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0495},
doi = {10.1287/mksc.1090.0495},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JacobsonM09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JacobsonM09a,
author = {Robert Jacobson and
Natalie Mizik},
title = {Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {836--845},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0531},
doi = {10.1287/mksc.1090.0531},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JacobsonM09a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jain09,
author = {Sanjay Jain},
title = {Self-Control and Optimal Goals: {A} Theoretical Analysis},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1027--1045},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0492},
doi = {10.1287/mksc.1090.0492},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Jain09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JanssenN09,
author = {Maarten C. W. Janssen and
Marielle C. Non},
title = {Going Where the Ad Leads You: On High Advertised Prices and Searching
Where to Buy},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {87--98},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0377},
doi = {10.1287/mksc.1080.0377},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JanssenN09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JongSV09,
author = {Martijn G. de Jong and
Jan{-}Benedict E. M. Steenkamp and
Bernard P. Veldkamp},
title = {A Model for the Construction of Country-Specific Yet Internationally
Comparable Short-Form Marketing Scales},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {674--689},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0439},
doi = {10.1287/mksc.1080.0439},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JongSV09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JoshiH09,
author = {Amit M. Joshi and
Dominique M. Hanssens},
title = {Movie Advertising and the Stock Market Valuation of Studios: {A} Case
of "Great Expectations?"},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {239--250},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0392},
doi = {10.1287/mksc.1080.0392},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JoshiH09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KannanPJ09,
author = {P. K. Kannan and
Barbara Kline Pope and
Sanjay Jain},
title = {Practice Prize Winner - Pricing Digital Content Product Lines: {A}
Model and Application for the National Academies Press},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {620--636},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0481},
doi = {10.1287/mksc.1080.0481},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KannanPJ09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KhanLS09,
author = {Romana Khan and
Michael Lewis and
Vishal Singh},
title = {Dynamic Customer Management and the Value of One-to-One Marketing},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1063--1079},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0497},
doi = {10.1287/mksc.1090.0497},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KhanLS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KindNS09,
author = {Hans Jarle Kind and
Tore Nilssen and
Lars S{\o}rgard},
title = {Business Models for Media Firms: Does Competition Matter for How They
Raise Revenue?},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1112--1128},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0514},
doi = {10.1287/mksc.1090.0514},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KindNS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarFGV09,
author = {V. Kumar and
Jia Fan and
Rohit Gulati and
P. Venkat},
title = {Practice Prize Paper - Marketing-Mix Recommendations to Manage Value
Growth at P{\&}G Asia-Pacific},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {645--655},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0477},
doi = {10.1287/mksc.1080.0477},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KumarFGV09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LansCCLSHBBDFMRS09,
author = {Ralf van der Lans and
Joseph A. Cote and
Catherine A. Cole and
Siew Meng Leong and
Ale Smidts and
Pamela W. Henderson and
Christian Bluemelhuber and
Paul A. Bottomley and
John R. Doyle and
Alexander Fedorikhin and
Moorthy Janakiraman and
B. Ramaseshan and
Bernd H. Schmitt},
title = {Cross-National Logo Evaluation Analysis: An Individual-Level Approach},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {968--985},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0462},
doi = {10.1287/mksc.1080.0462},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/LansCCLSHBBDFMRS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LaugaO09,
author = {Dominique Oli{\'{e}} Lauga and
Elie Ofek},
title = {Market Research and Innovation Strategy in a Duopoly},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {373--396},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0409},
doi = {10.1287/mksc.1080.0409},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LaugaO09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Lim09,
author = {Wei Shi Lim},
title = {Overselling in a Competitive Environment: Boon or Bane?},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1129--1143},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0519},
doi = {10.1287/mksc.1090.0519},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Lim09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Luo09,
author = {Xueming Luo},
title = {Quantifying the Long-Term Impact of Negative Word of Mouth on Cash
Flows and Stock Prices},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {148--165},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0389},
doi = {10.1287/mksc.1080.0389},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Luo09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MaciejovskyBA09,
author = {Boris Maciejovsky and
David V. Budescu and
Dan Ariely},
title = {Research Note - The Researcher as a Consumer of Scientific Publications:
How Do Name-Ordering Conventions Affect Inferences About Contribution
Credits?},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {589--598},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0406},
doi = {10.1287/mksc.1080.0406},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MaciejovskyBA09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MusalemJ09,
author = {Andr{\'{e}}s Musalem and
Yogesh V. Joshi},
title = {Research Note - How Much Should You Invest in Each Customer Relationship?
{A} Competitive Strategic Approach},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {555--565},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0424},
doi = {10.1287/mksc.1080.0424},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/MusalemJ09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NarayananM09,
author = {Sridhar Narayanan and
Puneet Manchanda},
title = {Heterogeneous Learning and the Targeting of Marketing Communication
for New Products},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {424--441},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0410},
doi = {10.1287/mksc.1080.0410},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NarayananM09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Orhun09,
author = {A. Yesim Orhun},
title = {Optimal Product Line Design When Consumers Exhibit Choice Set-Dependent
Preferences},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {868--886},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0449},
doi = {10.1287/mksc.1080.0449},
timestamp = {Mon, 03 Jan 2022 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/Orhun09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RaoNJ09,
author = {Raghunath Singh Rao and
Om Narasimhan and
George John},
title = {Understanding the Role of Trade-Ins in Durable Goods Markets: Theory
and Evidence},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {950--967},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0461},
doi = {10.1287/mksc.1080.0461},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RaoNJ09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RobertsL09,
author = {John H. Roberts and
Gary L. Lilien},
title = {2007 {ISMS} Practice Prize Competition - Special Section Introduction},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {617--619},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0478},
doi = {10.1287/mksc.1080.0478},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RobertsL09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SeetharamanC09,
author = {P. B. Seetharaman and
Hai Che},
title = {Price Competition in Markets with Consumer Variety Seeking},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {516--525},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0434},
doi = {10.1287/mksc.1080.0434},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/SeetharamanC09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SeogH09,
author = {S. Hun Seog and
Yong J. Hyun},
title = {Financing as a Marketing Strategy},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {526--540},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0423},
doi = {10.1287/mksc.1080.0423},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SeogH09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Sethuraman09,
author = {Raj Sethuraman},
title = {Assessing the External Validity of Analytical Results from National
Brand and Store Brand Competition Models},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {759--781},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0455},
doi = {10.1287/mksc.1080.0455},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Sethuraman09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShafferZ09,
author = {Greg Shaffer and
Florian Zettelmeyer},
title = {Comparative Advertising and In-Store Displays},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1144--1156},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0521},
doi = {10.1287/mksc.1090.0521},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShafferZ09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shugan09,
author = {Steven M. Shugan},
title = {Commentary - Relevancy Is Robust Prediction, Not Alleged Realism},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {991--998},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0467},
doi = {10.1287/mksc.1080.0467},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Shugan09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shugan09a,
author = {Steven M. Shugan},
title = {Rejoinder - Think Theory Testing, Not Realism},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {1001},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0496},
doi = {10.1287/mksc.1090.0496},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Shugan09a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoodJT09,
author = {Ashish Sood and
Gareth M. James and
Gerard J. Tellis},
title = {Functional Regression: {A} New Model for Predicting Market Penetration
of New Products},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {36--51},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0382},
doi = {10.1287/mksc.1080.0382},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/SoodJT09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SoodT09,
author = {Ashish Sood and
Gerard J. Tellis},
title = {Do Innovations Really Pay Off? Total Stock Market Returns to Innovation},
journal = {Mark. Sci.},
volume = {28},
number = {3},
pages = {442--456},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0407},
doi = {10.1287/mksc.1080.0407},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/SoodT09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/StremerschL09,
author = {Stefan Stremersch and
Aur{\'{e}}lie Lemmens},
title = {Sales Growth of New Pharmaceuticals Across the Globe: The Role of
Regulatory Regimes},
journal = {Mark. Sci.},
volume = {28},
number = {4},
pages = {690--708},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0440},
doi = {10.1287/mksc.1080.0440},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/StremerschL09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SubramaniamG09,
author = {Ramanathan Subramaniam and
Esther Gal{-}Or},
title = {Research Note - Quantity Discounts in Differentiated Consumer Product
Markets},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {180--192},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0381},
doi = {10.1287/mksc.1080.0381},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SubramaniamG09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SubramaniamV09,
author = {Ramanathan Subramaniam and
R. Venkatesh},
title = {Optimal Bundling Strategies in Multiobject Auctions of Complements
or Substitutes},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {264--273},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0394},
doi = {10.1287/mksc.1080.0394},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SubramaniamV09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Tsang09,
author = {Eric W. K. Tsang},
title = {Commentary - Assumptions, Explanation, and Prediction in Marketing
Science: "It's the Findings, Stupid, Not the Assumptions"},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {986--990},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0463},
doi = {10.1287/mksc.1080.0463},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Tsang09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Tsang09a,
author = {Eric W. K. Tsang},
title = {Rejoinder - Robust Prediction and Unrealistic Assumptions},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {999--1000},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0468},
doi = {10.1287/mksc.1080.0468},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Tsang09a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Varian09,
author = {Hal R. Varian},
title = {Commentary - Discussion of "Website Morphing"},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {224},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0471},
doi = {10.1287/mksc.1080.0471},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Varian09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WilburZ09,
author = {Kenneth C. Wilbur and
Yi Zhu},
title = {Click Fraud},
journal = {Mark. Sci.},
volume = {28},
number = {2},
pages = {293--308},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0397},
doi = {10.1287/mksc.1080.0397},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WilburZ09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/WuCW09,
author = {Chi{-}Cheng Wu and
Ying{-}Ju Chen and
Chih{-}Jen Wang},
title = {Is Persuasive Advertising Always Combative in a Distribution Channel?},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1157--1163},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0528},
doi = {10.1287/mksc.1090.0528},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/WuCW09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/XiaR09,
author = {Nan Xia and
Sampath Rajagopalan},
title = {Standard vs. Custom Products: Variety, Lead Time, and Price Competition},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {887--900},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0456},
doi = {10.1287/mksc.1080.0456},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/XiaR09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangS09,
author = {Xiaojing Yang and
Robert E. Smith},
title = {Beyond Attention Effects: Modeling the Persuasive and Emotional Effects
of Advertising Creativity},
journal = {Mark. Sci.},
volume = {28},
number = {5},
pages = {935--949},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0460},
doi = {10.1287/mksc.1080.0460},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YangS09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YangSG09,
author = {Yupin Yang and
Mengze Shi and
Avi Goldfarb},
title = {Estimating the Value of Brand Alliances in Professional Team Sports},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1095--1111},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0513},
doi = {10.1287/mksc.1090.0513},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YangSG09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YuGV09,
author = {Jie Yu and
Peter Goos and
Martina Vandebroek},
title = {Efficient Conjoint Choice Designs in the Presence of Respondent Heterogeneity},
journal = {Mark. Sci.},
volume = {28},
number = {1},
pages = {122--135},
year = {2009},
url = {https://doi.org/10.1287/mksc.1080.0386},
doi = {10.1287/mksc.1080.0386},
timestamp = {Tue, 29 Dec 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/YuGV09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Zhang09,
author = {Xubing Zhang},
title = {Retailers' Multichannel and Price Advertising Strategies},
journal = {Mark. Sci.},
volume = {28},
number = {6},
pages = {1080--1094},
year = {2009},
url = {https://doi.org/10.1287/mksc.1090.0499},
doi = {10.1287/mksc.1090.0499},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Zhang09.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossBP08,
author = {Wilfred Amaldoss and
James R. Bettman and
John W. Payne},
title = {Findings - Biased but Efficient: An Investigation of Coordination
Facilitated by Asymmetric Dominance},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {903--921},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0352},
doi = {10.1287/mksc.1070.0352},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AmaldossBP08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmaldossJ08,
author = {Wilfred Amaldoss and
Sanjay Jain},
title = {Research Note - Trading Up: {A} Strategic Analysis of Reference Group
Effects},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {932--942},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0350},
doi = {10.1287/mksc.1070.0350},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AmaldossJ08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AmirAC08,
author = {On Amir and
Dan Ariely and
Ziv Carmon},
title = {The Dissociation Between Monetary Assessment and Predicted Utility},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {1055--1064},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0364},
doi = {10.1287/mksc.1080.0364},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AmirAC08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Anderson08,
author = {Erin Anderson},
title = {The Salesperson as Outside Agent or Employee: {A} Transaction Cost
Analysis},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {70--84},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0333},
doi = {10.1287/mksc.1070.0333},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Anderson08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AndersonS08,
author = {Eric T. Anderson and
Duncan Simester},
title = {Research Note - Does Demand Fall When Customers Perceive That Prices
Are Unfair? The Case of Premium Pricing for Large Sizes},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {492--500},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0323},
doi = {10.1287/mksc.1070.0323},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AndersonS08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AribargA08,
author = {Anocha Aribarg and
Neeraj Arora},
title = {Research Note - Interbrand Variant Overlap: Impact on Brand Preference
and Portfolio Profit},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {474--491},
year = {2008},
url = {https://doi.org/10.1287/mksc.1060.0262},
doi = {10.1287/mksc.1060.0262},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AribargA08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/AtamanMH08,
author = {Mehmet Berk Ataman and
Carl F. Mela and
Harald J. van Heerde},
title = {Building Brands},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {1036--1054},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0358},
doi = {10.1287/mksc.1080.0358},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/AtamanMH08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BertiniW08,
author = {Marco Bertini and
Luc Wathieu},
title = {Research Note - Attention Arousal Through Price Partitioning},
journal = {Mark. Sci.},
volume = {27},
number = {2},
pages = {236--246},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0295},
doi = {10.1287/mksc.1070.0295},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BertiniW08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BouldingC08,
author = {William Boulding and
Markus Christen},
title = {Disentangling Pioneering Cost Advantages and Disadvantages},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {699--716},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0324},
doi = {10.1287/mksc.1070.0324},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BouldingC08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow08,
author = {Eric T. Bradlow},
title = {Editorial - Enticing and Publishing the Home Run Paper},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {4--6},
year = {2008},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Bradlow08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow08a,
author = {Eric T. Bradlow},
title = {Editorial - The Scientific Process at Its Best},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {323},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0387},
doi = {10.1287/mksc.1080.0387},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Bradlow08a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bradlow08b,
author = {Eric T. Bradlow},
title = {Editorial - Maximizing Impact via Database Submissions},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {541},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0453},
doi = {10.1287/mksc.1080.0453},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Bradlow08b.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BronnenbergKM08,
author = {Bart J. Bronnenberg and
Michael W. Kruger and
Carl F. Mela},
title = {Database Paper - The {IRI} Marketing Data Set},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {745--748},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0450},
doi = {10.1287/mksc.1080.0450},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BronnenbergKM08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Bruce08,
author = {Norris I. Bruce},
title = {Pooling and Dynamic Forgetting Effects in Multitheme Advertising:
Tracking the Advertising Sales Relationship with Particle Filters},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {659--673},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0317},
doi = {10.1287/mksc.1070.0317},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Bruce08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BrunoV08,
author = {Hern{\'{a}}n A. Bruno and
Naufel J. Vilcassim},
title = {Research Note - Structural Demand Estimation with Varying Product
Availability},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {1126--1131},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0366},
doi = {10.1287/mksc.1080.0366},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/BrunoV08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/BruynLHL08,
author = {Arnaud De Bruyn and
John C. Liechty and
Eelko K. R. E. Huizingh and
Gary L. Lilien},
title = {Offering Online Recommendations with Minimum Customer Input Through
Conjoint-Based Decision Aids},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {443--460},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0306},
doi = {10.1287/mksc.1070.0306},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/BruynLHL08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CachonTX08,
author = {G{\'{e}}rard P. Cachon and
Christian Terwiesch and
Yi Xu},
title = {On the Effects of Consumer Search and Firm Entry in a Multiproduct
Competitive Market},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {461--473},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0304},
doi = {10.1287/mksc.1070.0304},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CachonTX08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChandrasekaranT08,
author = {Deepa Chandrasekaran and
Gerard J. Tellis},
title = {Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {844--860},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0329},
doi = {10.1287/mksc.1070.0329},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChandrasekaranT08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChenJN08,
author = {Xinlei (Jack) Chen and
George John and
Om Narasimhan},
title = {Assessing the Consequences of a Channel Switch},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {398--416},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0311},
doi = {10.1287/mksc.1070.0311},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChenJN08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChienC08,
author = {Hung{-}Ken Chien and
C. Y. Cyrus Chu},
title = {Sale or Lease? Durable-Goods Monopoly with Network Effects},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {1012--1019},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0356},
doi = {10.1287/mksc.1070.0356},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChienC08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ChuCC08,
author = {Junhong Chu and
Pradeep Chintagunta and
Javier Cebollada},
title = {Research Note - {A} Comparison of Within-Household Price Sensitivity
Across Online and Offline Channels},
journal = {Mark. Sci.},
volume = {27},
number = {2},
pages = {283--299},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0288},
doi = {10.1287/mksc.1070.0288},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ChuCC08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/CuiRZ08,
author = {Tony Haitao Cui and
Jagmohan S. Raju and
Z. John Zhang},
title = {A Price Discrimination Model of Trade Promotions},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {779--795},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0314},
doi = {10.1287/mksc.1070.0314},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/CuiRZ08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeG08,
author = {Jean{-}Pierre Dub{\'{e}} and
Sachin Gupta},
title = {Cross-Brand Pass-Through in Supermarket Pricing},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {324--333},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0373},
doi = {10.1287/mksc.1080.0373},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DubeG08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/DubeHRV08,
author = {Jean{-}Pierre Dub{\'{e}} and
G{\"{u}}nter J. Hitsch and
Peter E. Rossi and
Maria Ana Vitorino},
title = {Category Pricing with State-Dependent Utility},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {417--429},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0305},
doi = {10.1287/mksc.1070.0305},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/DubeHRV08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/EllicksonM08,
author = {Paul B. Ellickson and
Sanjog Misra},
title = {Supermarket Pricing Strategies},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {811--828},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0398},
doi = {10.1287/mksc.1080.0398},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/EllicksonM08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ErdemKS08,
author = {T{\"{u}}lin Erdem and
Michael P. Keane and
Baohong Sun},
title = {A Dynamic Model of Brand Choice When Price and Advertising Signal
Product Quality},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {1111--1125},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0362},
doi = {10.1287/mksc.1080.0362},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ErdemKS08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FayX08,
author = {Scott A. Fay and
Jinhong Xie},
title = {Probabilistic Goods: {A} Creative Way of Selling Products and Services},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {674--690},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0318},
doi = {10.1287/mksc.1070.0318},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/FayX08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Feng08,
author = {Juan Feng},
title = {Research Note - Optimal Mechanism for Selling a Set of Commonly Ranked
Objects},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {501--512},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0290},
doi = {10.1287/mksc.1070.0290},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Feng08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/FreimerH08,
author = {Marshall L. Freimer and
Dan Horsky},
title = {Try It, You Will Like It - Does Consumer Learning Lead to Competitive
Price Promotions?},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {796--810},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0368},
doi = {10.1287/mksc.1080.0368},
timestamp = {Fri, 19 Nov 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/FreimerH08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gal-OrGD08,
author = {Esther Gal{-}Or and
Tansev Geylani and
Anthony J. Dukes},
title = {Information Sharing in a Channel with Partially Informed Retailers},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {642--658},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0316},
doi = {10.1287/mksc.1070.0316},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Gal-OrGD08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GeylaniIH08,
author = {Tansev Geylani and
J. Jeffrey Inman and
Frenkel ter Hofstede},
title = {Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute
Uncertainty},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {730--744},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0326},
doi = {10.1287/mksc.1070.0326},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GeylaniIH08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GilbrideLB08,
author = {Timothy J. Gilbride and
Peter J. Lenk and
Jeff D. Brazell},
title = {Market Share Constraints and the Loss Function in Choice-Based Conjoint
Analysis},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {995--1011},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0369},
doi = {10.1287/mksc.1080.0369},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GilbrideLB08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GrewalCD08,
author = {Rajdeep Grewal and
Murali Chandrashekaran and
F. Robert Dwyer},
title = {Navigating Local Environments with Global Strategies: {A} Contingency
Model of Multinational Subsidiary Performance},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {886--902},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0353},
doi = {10.1287/mksc.1070.0353},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GrewalCD08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuadagniL08,
author = {Peter M. Guadagni and
John D. C. Little},
title = {Commentary - {A} Logit Model of Brand Choice Calibrated on Scanner
Data: {A} 25th Anniversary Perspective},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {26--28},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0345},
doi = {10.1287/mksc.1070.0345},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GuadagniL08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/GuadagniL08a,
author = {Peter M. Guadagni and
John D. C. Little},
title = {A Logit Model of Brand Choice Calibrated on Scanner Data},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {29--48},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0331},
doi = {10.1287/mksc.1070.0331},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/GuadagniL08a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Gupta08,
author = {Sudheer Gupta},
title = {Research Note - Channel Structure with Knowledge Spillovers},
journal = {Mark. Sci.},
volume = {27},
number = {2},
pages = {247--261},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0285},
doi = {10.1287/mksc.1070.0285},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Gupta08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HauserS08,
author = {John R. Hauser and
Steven M. Shugan},
title = {Commentary - Defensive Marketing Strategies},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {85--87},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0341},
doi = {10.1287/mksc.1070.0341},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HauserS08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HauserS08a,
author = {John R. Hauser and
Steven M. Shugan},
title = {Defensive Marketing Strategies},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {88--110},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0334},
doi = {10.1287/mksc.1070.0334},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HauserS08a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HeMV08,
author = {Chuan He and
Johan Marklund and
Thomas Vossen},
title = {Research Note - Vertical Information Sharing in a Volatile Market},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {513--530},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0312},
doi = {10.1287/mksc.1070.0312},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HeMV08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/HuiEG08,
author = {Sam K. Hui and
Jehoshua Eliashberg and
Edward I. George},
title = {Modeling {DVD} Preorder and Sales: An Optimal Stopping Approach},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {1097--1110},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0370},
doi = {10.1287/mksc.1080.0370},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/HuiEG08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Jain08,
author = {Sanjay Jain},
title = {Digital Piracy: {A} Competitive Analysis},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {610--626},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0313},
doi = {10.1287/mksc.1070.0313},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Jain08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JapN08,
author = {Sandy D. Jap and
Prasad A. Naik},
title = {BidAnalyzer: {A} Method for Estimation and Selection of Dynamic Bidding
Models},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {949--960},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0363},
doi = {10.1287/mksc.1080.0363},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JapN08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JeulandS08,
author = {Abel P. Jeuland and
Steven M. Shugan},
title = {Commentary - Managing Channel Profits},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {49--51},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0342},
doi = {10.1287/mksc.1070.0342},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JeulandS08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/JeulandS08a,
author = {Abel P. Jeuland and
Steven M. Shugan},
title = {Managing Channel Profits},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {52--69},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0332},
doi = {10.1287/mksc.1070.0332},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/JeulandS08a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KalraL08,
author = {Ajay Kalra and
Shibo Li},
title = {Signaling Quality Through Specialization},
journal = {Mark. Sci.},
volume = {27},
number = {2},
pages = {168--184},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0300},
doi = {10.1287/mksc.1070.0300},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KalraL08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KatonaS08,
author = {Zsolt Katona and
Miklos Sarvary},
title = {Network Formation and the Structure of the Commercial World Wide Web},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {764--778},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0349},
doi = {10.1287/mksc.1070.0349},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KatonaS08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KeininghamACA08,
author = {Timothy L. Keiningham and
Lerzan Aksoy and
Bruce Cooil and
Tor Wallin Andreassen},
title = {Invited Commentary - Net Promoter, Recommendations, and Business Performance:
{A} Clarification on Morgan and Rego},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {531--532},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0292},
doi = {10.1287/mksc.1070.0292},
timestamp = {Mon, 26 Oct 2020 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/KeininghamACA08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KrishnaU08,
author = {Aradhna Krishna and
M. Utku {\"{U}}nver},
title = {Research Note - Improving the Efficiency of Course Bidding at Business
Schools: Field and Laboratory Studies},
journal = {Mark. Sci.},
volume = {27},
number = {2},
pages = {262--282},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0297},
doi = {10.1287/mksc.1070.0297},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KrishnaU08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/KumarVBB08,
author = {V. Kumar and
Rajkumar Venkatesan and
Tim Bohling and
Denise Beckmann},
title = {Practice Prize Report - The Power of {CLV:} Managing Customer Lifetime
Value at {IBM}},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {585--599},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0319},
doi = {10.1287/mksc.1070.0319},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/KumarVBB08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/LansPW08,
author = {Ralf van der Lans and
Rik Pieters and
Michel Wedel},
title = {Research Note - Competitive Brand Salience},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {922--931},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0327},
doi = {10.1287/mksc.1070.0327},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/LansPW08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ManchandaXY08,
author = {Puneet Manchanda and
Ying Xie and
Nara Youn},
title = {The Role of Targeted Communication and Contagion in Product Adoption},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {961--976},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0354},
doi = {10.1287/mksc.1070.0354},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ManchandaXY08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MarkovitchG08,
author = {Dmitri G. Markovitch and
Peter N. Golder},
title = {Findings - Using Stock Prices to Predict Market Events: Evidence on
Sales Takeoff and Long-Term Firm Survival},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {717--729},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0325},
doi = {10.1287/mksc.1070.0325},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MarkovitchG08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MaxhamNL08,
author = {James G. Maxham III and
Richard G. Netemeyer and
Donald R. Lichtenstein},
title = {The Retail Value Chain: Linking Employee Perceptions to Employee Performance,
Customer Evaluations, and Store Performance},
journal = {Mark. Sci.},
volume = {27},
number = {2},
pages = {147--167},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0282},
doi = {10.1287/mksc.1070.0282},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MaxhamNL08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/McGuireS08,
author = {Timothy W. McGuire and
Richard Staelin},
title = {An Industry Equilibrium Analysis of Downstream Vertical Integration},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {115--130},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0335},
doi = {10.1287/mksc.1070.0335},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/McGuireS08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MehtaCN08,
author = {Nitin Mehta and
Xinlei (Jack) Chen and
Om Narasimhan},
title = {Informing, Transforming, and Persuading: Disentangling the Multiple
Effects of Advertising on Brand Choice Decisions},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {334--355},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0310},
doi = {10.1287/mksc.1070.0310},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MehtaCN08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MeyerZH08,
author = {Robert J. Meyer and
Shenghui Zhao and
Jin K. Han},
title = {Biases in Valuation vs. Usage of Innovative Product Features},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {1083--1096},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0367},
doi = {10.1287/mksc.1080.0367},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MeyerZH08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MittalFM08,
author = {Vikas Mittal and
Lawrence Feick and
Feisal Murshed},
title = {Publish and Prosper: The Financial Impact of Publishing by Marketing
Faculty},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {430--442},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0361},
doi = {10.1287/mksc.1080.0361},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MittalFM08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/MorganR08,
author = {Neil A. Morgan and
Lopo L. Rego},
title = {Rejoinder - Can Behavioral {WOM} Measures Provide Insight into the
Net Promoter\({}^{\mbox{(c)}}\) Concept of Customer Loyalty?},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {533--534},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0375},
doi = {10.1287/mksc.1080.0375},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/MorganR08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NatterMWT08,
author = {Martin Natter and
Andreas Mild and
Udo Wagner and
Alfred Taudes},
title = {Practice Prize Report - Planning New Tariffs at tele.ring: The Application
and Impact of an Integrated Segmentation, Targeting, and Positioning
Tool},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {600--609},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0307},
doi = {10.1287/mksc.1070.0307},
timestamp = {Thu, 14 Oct 2021 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NatterMWT08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NetzerLS08,
author = {Oded Netzer and
James M. Lattin and
V. Srinivasan},
title = {A Hidden Markov Model of Customer Relationship Dynamics},
journal = {Mark. Sci.},
volume = {27},
number = {2},
pages = {185--204},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0294},
doi = {10.1287/mksc.1070.0294},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NetzerLS08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NieropFF08,
author = {Erjen van Nierop and
Dennis Fok and
Philip Hans Franses},
title = {Interaction Between Shelf Layout and Marketing Effectiveness and Its
Impact on Optimizing Shelf Arrangements},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {1065--1082},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0365},
doi = {10.1287/mksc.1080.0365},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NieropFF08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/NirajPS08,
author = {Rakesh Niraj and
Vineet Padmanabhan and
P. B. Seetharaman},
title = {Research Note - {A} Cross-Category Model of Households' Incidence
and Quantity Decisions},
journal = {Mark. Sci.},
volume = {27},
number = {2},
pages = {225--235},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0299},
doi = {10.1287/mksc.1070.0299},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/NirajPS08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ParkM08,
author = {Joo Heon Park and
Douglas L. MacLachlan},
title = {Estimating Willingness to Pay with Exaggeration Bias-Corrected Contingent
Valuation Method},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {691--698},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0321},
doi = {10.1287/mksc.1070.0321},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ParkM08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Pasternack08,
author = {Barry Alan Pasternack},
title = {Commentary - Optimal Pricing and Return Policies for Perishable Commodities},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {131--132},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0347},
doi = {10.1287/mksc.1070.0347},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Pasternack08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Pasternack08a,
author = {Barry Alan Pasternack},
title = {Optimal Pricing and Return Policies for Perishable Commodities},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {133--140},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0336},
doi = {10.1287/mksc.1070.0336},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Pasternack08a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/PazgalS08,
author = {Amit Pazgal and
David Soberman},
title = {Behavior-Based Discrimination: Is It a Winning Play, and If So, When?},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {977--994},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0355},
doi = {10.1287/mksc.1070.0355},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/PazgalS08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RangaswamyCEHM08,
author = {Arvind Rangaswamy and
James J. Cochran and
T{\"{u}}lin Erdem and
John R. Hauser and
Robert J. Meyer},
title = {Editorial - Editor-in-Chief Search Committee Report: The Digital Future
Is Now},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {1--3},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0344},
doi = {10.1287/mksc.1070.0344},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RangaswamyCEHM08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RautSLW08,
author = {Sumit Raut and
Sanjeev Swami and
Eunkyu Lee and
Charles B. Weinberg},
title = {How Complex Do Movie Channel Contracts Need to Be?},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {627--641},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0315},
doi = {10.1287/mksc.1070.0315},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RautSLW08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/RobertsL08,
author = {John H. Roberts and
Gary L. Lilien},
title = {2006 {ISMS} Practice Prize Competition - Special Section Introduction},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {542--544},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0372},
doi = {10.1287/mksc.1080.0372},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/RobertsL08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SchweidelFB08,
author = {David A. Schweidel and
Peter S. Fader and
Eric T. Bradlow},
title = {A Bivariate Timing Model of Customer Acquisition and Retention},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {829--843},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0328},
doi = {10.1287/mksc.1070.0328},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SchweidelFB08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShankarAF08,
author = {Venkatesh Shankar and
Pablo Azar and
Matthew Fuller},
title = {Practice Prize Paper - \emph{BRAN*EQT}: {A} Multicategory Brand Equity
Model and Its Application at Allstate},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {567--584},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0320},
doi = {10.1287/mksc.1070.0320},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShankarAF08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Shugan08,
author = {Steven M. Shugan},
title = {Editorial - Introduction to the Special Classics Issue},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {9--11},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0343},
doi = {10.1287/mksc.1070.0343},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Shugan08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/ShuganB08,
author = {Steven M. Shugan and
Eric T. Bradlow},
title = {Editorial - Database Submissions},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {7--8},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0346},
doi = {10.1287/mksc.1070.0346},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/ShuganB08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Silva-RissoI08,
author = {Jorge M. Silva{-}Risso and
Irina Ionova},
title = {Practice Prize Winner - {A} Nested Logit Model of Product and Transaction-Type
Choice for Planning Automakers' Pricing and Promotions},
journal = {Mark. Sci.},
volume = {27},
number = {4},
pages = {545--566},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0374},
doi = {10.1287/mksc.1080.0374},
timestamp = {Thu, 18 Nov 2021 00:00:00 +0100},
biburl = {https://dblp.org/rec/journals/mktsci/Silva-RissoI08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SinghZ08,
author = {Vishal Singh and
Ting Zhu},
title = {Pricing and Market Concentration in Oligopoly Markets},
journal = {Mark. Sci.},
volume = {27},
number = {6},
pages = {1020--1035},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0357},
doi = {10.1287/mksc.1070.0357},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SinghZ08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Staelin08,
author = {Richard Staelin},
title = {Commentary - An Industry Equilibrium Analysis of Downstream Vertical
Integration: Twenty-Five Years Later},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {111--114},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0340},
doi = {10.1287/mksc.1070.0340},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Staelin08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Steenburgh08,
author = {Thomas J. Steenburgh},
title = {The Invariant Proportion of Substitution Property {(IPS)} of Discrete-Choice
Models},
journal = {Mark. Sci.},
volume = {27},
number = {2},
pages = {300--307},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0301},
doi = {10.1287/mksc.1070.0301},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Steenburgh08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/SyamKH08,
author = {Niladri Syam and
Partha Krishnamurthy and
James D. Hess},
title = {\emph{That's} What {I} Thought {I} Wanted? Miswanting and Regret for
a Standard Good in a Mass-Customized World},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {379--397},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0302},
doi = {10.1287/mksc.1070.0302},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/SyamKH08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Thaler08,
author = {Richard H. Thaler},
title = {Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {12--14},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0348},
doi = {10.1287/mksc.1070.0348},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Thaler08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Thaler08a,
author = {Richard H. Thaler},
title = {Mental Accounting and Consumer Choice},
journal = {Mark. Sci.},
volume = {27},
number = {1},
pages = {15--25},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0330},
doi = {10.1287/mksc.1070.0330},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Thaler08a.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/VosgerauARR08,
author = {Joachim Vosgerau and
Erin Anderson and
William T. Ross Jr.},
title = {Can Inaccurate Perceptions in Business-to-Business {(B2B)} Relationships
Be Beneficial?},
journal = {Mark. Sci.},
volume = {27},
number = {2},
pages = {205--224},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0284},
doi = {10.1287/mksc.1070.0284},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/VosgerauARR08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Wernerfelt08,
author = {Birger Wernerfelt},
title = {Class Pricing},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {755--763},
year = {2008},
url = {https://doi.org/10.1287/mksc.1080.0425},
doi = {10.1287/mksc.1080.0425},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Wernerfelt08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/Wilbur08,
author = {Kenneth C. Wilbur},
title = {A Two-Sided, Empirical Model of Television Advertising and Viewing
Markets},
journal = {Mark. Sci.},
volume = {27},
number = {3},
pages = {356--378},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0303},
doi = {10.1287/mksc.1070.0303},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/Wilbur08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
@article{DBLP:journals/mktsci/YaoM08,
author = {Song Yao and
Carl F. Mela},
title = {Online Auction Demand},
journal = {Mark. Sci.},
volume = {27},
number = {5},
pages = {861--885},
year = {2008},
url = {https://doi.org/10.1287/mksc.1070.0351},
doi = {10.1287/mksc.1070.0351},
timestamp = {Thu, 14 May 2020 01:00:00 +0200},
biburl = {https://dblp.org/rec/journals/mktsci/YaoM08.bib},
bibsource = {dblp computer science bibliography, https://dblp.org}
}
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