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International Journal of Technology and Educational Marketing, Volume 2

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Volume 2, Number 1, 2012

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  - journals/ijtem/Chapleo12
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  - https://dblp.org/rec/journals/ijtem/Chapleo12
Chris Chapleo:
What is the Secret of Successful University Brands? 1-13
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  - journals/ijtem/Leng12
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Ho Keat Leng:
The Use of Facebook as a Marketing Tool by Private Educational Institutions in Singapore. 14-25
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  - journals/ijtem/Rekhter12
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Natalia Rekhter:
Using Social Network Sites for Higher Education Marketing and Recruitment. 26-40
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  - journals/ijtem/ConstantinidesS12
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Efthymios Constantinides, Marc C. Zinck Stagno:
Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice. 41-58
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  - journals/ijtem/RoszkowskiS12
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Michael J. Roszkowski, Scott Spreat:
You Name It: Comparing Holistic and Analytical Rating Methods of Eliciting Preferences in Naming an Online Program Using Ranks as a Concurrent Validity Criterion. 59-79

Volume 2, Number 2, 2012

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Sneha Chandra, Thorsten Gruber, Anthony Lowrie:
Service Recovery Encounters in the Classroom: Exploring the Attributes of Professors Desired by Male and Female Students. 1-19
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  - journals/ijtem/QuintalSC12
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Vanessa Ann Quintal, Tekle Shanka, Pattamaporn Chuanuwatanakul:
Mediating Effects of Study Outcomes on Student Experience and Loyalty: A Comparison of Home and International Students. 20-41
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  - journals/ijtem/MouradS12
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Maha Mourad, Hamed M. Shamma:
Identifying the Basis for Segmenting Higher Education: Evidence from Egypt. 42-54
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  - journals/ijtem/HayesW12
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Thomas J. Hayes, Mary M. Walker:
A Mobile Market: Opportunities and Strategies in Higher Education. 55-69
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  - journals/ijtem/ElbeckS12
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Matt Elbeck, Brian A. Vander Schee:
E-Service Delivery in Higher Education: Meeting MBA Student Expectations. 70-80

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