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ORCIDMarketing Science, Volume 43
Volume 43, Number 1, 2024
- Editorial Board. iii
- Nils Wlömert
, Dominik Papies, Michel Clement, Martin Spann:
Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube. 1-12 - Rebecca Tushnet:
Comment on "Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube". 13-15 - Nils Wlömert, Dominik Papies, Michel Clement, Martin Spann:
Rejoinder on "Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube". 16-19 - O. Cem Ozturk, Cheng He, Pradeep K. Chintagunta:
Frontiers: Inequalities in Dealers' Interest Rate Markups? A Gender- and Race-Based Analysis. 20-32 - Anna D'Annunzio, Antonio Russo:
Intermediaries in the Online Advertising Market. 33-53 - J. Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Füller:
Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests. 54-72 - Jeffrey D. Shulman, Zheyin (Jane) Gu:
Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment. 73-91 - Robert Donnelly, Ayush Kanodia, Ilya Morozov:
Welfare Effects of Personalized Rankings. 92-113 - Bowen Luo:
Manufacturer-Retailer Relationships and the Distribution of New Products. 114-137 - Yael Karlinsky-Shichor, Oded Netzer:
Automating the B2B Salesperson Pricing Decisions: A Human-Machine Hybrid Approach. 138-157 - Chutian Wang, Bo Zhou, Yogesh V. Joshi:
Endogenous Consumption and Metered Paywalls. 158-177 - Samir Mamadehussene:
Rebates Offered by a Multiproduct Firm. 178-191 - Nan Chen, Zemin (Zachary) Zhong:
History and Country-of-Origin Effects. 192-212 - Xinyu Cao, Yuting Zhu:
The Power of Commitment in Group Search. 213-228 - Xiangyin Kong, Qi Cheng, Yimin Yu:
Commentary on "Dynamic Incentives in Sales Force Compensation". 229-231 - Olivier Rubel, Ashutosh Prasad:
Rejoinder: Dynamic Incentives in Sales Force Compensation. 232-233 - Focus on Authors. 234-237
Volume 43, Number 2, 2024
- Editorial Board. iii
- 2023 Marketing Science Service Awards. 239
- 2023 Guest Associate Editors and Ad Hoc Reviewers. 240-243
- Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim:
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors. 244-253 - Peiyao Li, Noah Castelo, Zsolt Katona, Miklos Sarvary:
Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis. 254-266 - Kathleen T. Li:
Frontiers: A Simple Forward Difference-in-Differences Method. 267-279 - Ioannis Evangelidis:
Frontiers: Shrinkflation Aversion: When and Why Product Size Decreases Are Seen as More Unfair than Equivalent Price Increases. 280-288 - Robert Evan Sanders:
Dynamic Pricing and Organic Waste Bans: A Study of Grocery Retailers' Incentives to Reduce Food Waste. 289-316 - Fei Long, Yunchuan Liu:
Platform Manipulation in Online Retail Marketplace with Sponsored Advertising. 317-345 - Qiyuan Wang:
For-Sale-by-Owner Platforms and Intermediation Pricing: Evidence from a Natural Experiment. 346-359 - Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong:
Advertising as Information for Ranking E-Commerce Search Listings. 360-377 - George Z. Gui:
Combining Observational and Experimental Data to Improve Efficiency Using Imperfect Instruments. 378-391 - Ike Silver, Deborah A. Small:
Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity. 392-406 - Min Tian, Paul R. Hoban, Neeraj Arora:
What Cookie-Based Advertising Effectiveness Fails to Measure. 407-418 - Nguyen Nguyen, Joseph Johnson, Michael Tsiros:
Unlimited Testing: Let's Test Your Emails with AI. 419-439 - Dana Turjeman, Fred M. Feinberg:
When the Data Are Out: Measuring Behavioral Changes Following a Data Breach. 440-461 - Jinyi Liu, Tingliang Huang:
Erratum on "Competing for Recommendations" Model by Zhou and Zou (2023). 462-463 - Bo Zhou, Tianxin Zou:
Rejoinder on "Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces". 464 - Focus on Authors. 465-468
Volume 43, Number 3, 2024
- Editorial Board. iii
- Guangxin Yang, Yingjie Zhang, Hongju Liu:
Frontiers: Pirating Foes or Creative Friends? Effects of User-Generated Condensed Clips on Demand for Streaming Services. 469-478 - Piyush Anand, Vrinda Kadiyali:
Frontiers: Smoke and Mirrors: Impact of E-cigarette Taxes on Underage Social Media Posting. 479-487 - Wilfred Amaldoss, Jinzhao Du, Woochoel Shin:
Pricing Strategy of Competing Media Platforms. 488-505 - Sai Chand Chintala, Jura Liaukonyte, Nathan Yang:
Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy. 506-522 - J. Miguel Villas-Boas:
Toward an Information-Processing Theory of Loss Aversion. 523-541 - Michael A. Wiles, Saeed Janani, Darima Fotheringham, Chadwick J. Miller:
A Longitudinal Examination of the Relationship Between National-Level Per Capita Advertising Expenditure and National-Level Life Satisfaction Across 76 Countries. 542-563 - Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta:
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts. 564-589 - Ali Goli, Anja Lambrecht, Hema Yoganarasimhan:
A Bias Correction Approach for Interference in Ranking Experiments. 590-614 - Giovanni Compiani, Gregory Lewis, Sida Peng, Peichun Wang:
Online Search and Optimal Product Rankings: An Empirical Framework. 615-636 - Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim:
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales. 637-672 - Xinlong Li, Andrew T. Ching:
How Does a Firm Adapt in a Changing World? The Case of Prosper Marketplace. 673-693 - Focus on Authors. 694-696
Volume 43, Number 4, 2024
- Jeanine Miklós-Thal, Avi Goldfarb, Avery M. Haviv, Catherine Tucker:
Frontiers: Digital Hermits. 697-708 - Ali Goli, Amandeep Singh:
Frontiers: Can Large Language Models Capture Human Preferences? 709-722 - Sebastian Gabel, Dominik Molitor, Martin Spann:
Frontiers: The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment. 723-733 - Qitian Ren:
Advertising and Content Creation on Digital Content Platforms. 734-750 - Karsten Hansen, Kanishka Misra, Robert Evan Sanders:
Uninformed Choices in Perishables. 751-777 - Ye Qiu, Ram C. Rao:
Can Merchants Benefit from Entry by (Amazon-Like) Platform if Multiagent Prices Signal Quality? 778-796 - Cheng Chou, Vineet Kumar:
Estimating Demand for Subscription Products: Identification of Willingness to Pay Without Price Variation. 797-816 - Mingyu Joo, Jiaqi Shi, Vibhanshu Abhishek:
Do Sellers Benefit from Sponsored Product Listings? Evidence from an Online Marketplace. 817-839 - Jiwoong Shin, Chi-Ying Wang:
The Role of Messenger in Advertising Content: Bayesian Persuasion Perspective. 840-862 - Ta-Wei Huang, Eva Ascarza:
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals. 863-884 - Yue Wu:
Creation, Consumption, and Control of Sensitive Content. 885-902 - Ron Berman, Elea McDonnell Feit:
Latent Stratification for Incrementality Experiments. 903-917 - Ting Zhang:
Commentary on "Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors". 918-920 - Focus on Authors. 921-923
Volume 43, Number 5, 2024
- Fei Long, Wilfred Amaldoss:
Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels. 925-952 - Judy (zijing) Zhang, H. Alice Li, Greg M. Allenby:
Using Text Analysis in Parallel Mediation Analysis. 953-970 - Jessica Fong:
Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating. 971-985 - Ilya Morozov, Anna E. Tuchman:
Where Does Advertising Content Lead You? We Created a Bookstore to Find Out. 986-1001 - Lalit Jain, Zhaoqi Li, Erfan Loghmani, Blake Mason, Hema Yoganarasimhan:
Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models. 1002-1030 - Song Lin:
Media Formats of Advertising. 1031-1051 - Pedro M. Gardete, Megan Hunter:
Multiattribute Search: Empirical Evidence and Information Design. 1052-1080 - T. Tony Ke, Monic Sun, Baojun Jiang:
Peer-to-Peer Markets with Bilateral Ratings. 1081-1101 - Ali Umut Guler, Kanishka Misra, Vishal Singh:
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry. 1102-1131 - Bryan K. Bollinger, Kenneth T. Gillingham, Stefan Lamp, Tsvetan Tsvetanov:
Promotional Campaign Duration and Word of Mouth in Solar Panel Adoption. 1132-1148 - Focus on Authors. 1149-1152
Volume 43, Number 6, 2024
- Cristina Nistor, Matthew Selove:
Influencers: The Power of Comments. 1153-1167 - Ruitong Wang, Ye Qiu:
Dual Role and Product Featuring Strategy of Digital Platform. 1168-1187 - Mushegh Harutyunyan, Chakravarthi Narasimhan:
Don't Hurry, Be Happy! The Bright Side of Late Product Release. 1188-1203 - Andrew T. Ching, Daniel Goetz:
Consumption Responses to an Unpopular Policy: Evidence from a Short-Lived Soda Tax. 1204-1225 - Ganesh Iyer, T. Tony Ke:
Competitive Model Selection in Algorithmic Targeting. 1226-1241 - Jin Miao, Sanjay Jain:
Designing Loot Boxes: Implications for Profits and Welfare. 1242-1259 - Preyas S. Desai, Pranav Jindal:
Getting a Break in Bargaining: An Upside of Time Delays. 1260-1278 - W. Jason Choi, Amin Sayedi:
Agency Market Power and Information Disclosure in Online Advertising. 1279-1298 - Dmitri Kuksov:
Endogenous Inequality in Decentralized Two-Sided Markets. 1299-1316 - Focus on Authors. 1317-1318
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