"Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer ..."

Ali Umut Guler, Kanishka Misra, Vishal Singh (2024)

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DOI: 10.1287/MKSC.2022.0383

access: closed

type: Journal Article

metadata version: 2024-10-22

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Ali Umut Guler, Kanishka Misra, Vishal Singh:
Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry. Mark. Sci. 43(5): 1102-1131 (2024)

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