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ORCIDMarketing Science, Volume 44
Volume 44, Number 1, 2025
- Editorial Board. ii
- Yuyan Wang
, Long Tao, Xian Xing Zhang:
Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach. 1-29 - Ishita Chakraborty, Khai Xiang Chiong, Howard Dover, K. Sudhir:
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews. 30-53 - Max J. Pachali, Hannes Datta:
What Drives Demand for Playlists on Spotify? 54-64 - Jessie Liu, Yi Liu:
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue. 65-83 - Mimansa Bairathi, Xu Zhang, Anja Lambrecht:
The Value of Platform Endorsement. 84-101 - Yanhao Max Wei, Zhenling Jiang:
Estimating Parameters of Structural Models Using Neural Networks. 102-128 - Rupali Kaul, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim:
Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? 129-154 - Yuxin Chen, Jinzhao Du, Ying Lei:
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information. 155-175 - Caio Waisman, Harikesh S. Nair, Carlos Carrion:
Online Causal Inference for Advertising in Real-Time Bidding Auctions. 176-195 - Hortense Fong, Vineet Kumar, K. Sudhir:
A Theory-Based Explainable Deep Learning Architecture for Music Emotion. 196-219 - Junming Yin, Yue (Katherine) Feng, Yong Liu:
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games. 220-239 - Xin He, Chuntao Li:
Erratum on "Purchase Decision Reversals" Model by Shulman et al. (2015). 240-241 - Jeffrey D. Shulman, Marcus Cunha Jr., Julian K. Saint Clair:
Rejoinder: "Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence". 242 - Focus on Authors. 243-246
Volume 44, Number 2, 2025
- Xu Guan, Huan Cao, Krista J. Li, Yucheng Ding:
Product Safety and Liability with Deceptive Advertising and Moral Hazard. 287-305 - Ali Goli, David H. Reiley, Hongkai Zhang:
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora. 327-352 - Tinglong Dai, Shubhranshu Singh:
Overdiagnosis and Undertesting for Infectious Diseases. 353-373 - Xi Li:
Endogenous Costs, Market Competition, and Disclosure. 374-389 - 2024 Guest Associate Editors and Ad Hoc Reviewers. 483-485
- Focus on Authors. 486-489
- Jeremy Yang, Juanjuan Zhang, Yuhan Zhang:
Engagement That Sells: Influencer Video Advertising on TikTok. 247-267 - Nils Wernerfelt, Anna E. Tuchman, Bradley T. Shapiro, Robert Moakler:
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta. 268-286 - Ying Lei, Ji Shen, Ei Yang, Xin Zhai:
On the Profitability of Loyalty. 306-326 - Z. Eddie Ning, Jiwoong Shin, Jungju Yu:
Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out. 390-410 - Naveed Chehrazi, Robert Evan Sanders, Ioannis Stamatopoulos:
Inventory Information Frictions Explain Price Rigidity in Perishable Groceries. 411-436 - Caio Waisman, Navdeep S. Sahni, Harikesh S. Nair, Xiliang Lin:
Parallel Experimentation and Competitive Interference on Online Advertising Platforms. 437-456 - Omid Rafieian, Anuj Kapoor, Amitt Sharma:
Multiobjective Personalization of Marketing Interventions. 457-477 - Lan Luo:
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition. 478-481 - 2024 Marketing Science Service Awards. 482
Volume 44, Number 3, 2025
- Fred M. Feinberg, John R. Hauser, John H. Roberts, Juanjuan Zhang:
The Legacy of John Little for Marketing Science. 491-495 - Jessica Jumee Kim, Yu-Chang Chen:
Frontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand. 496-504 - Daniel Ershov, Yanting He, Stephan Seiler:
Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter. 505-515 - Shuang Zheng, Siliang Tong, Hyeokkoo Eric Kwon, Gordon Burtch, Xianneng Li:
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System. 516-524 - Michel Grosz, Devesh Raval:
Amplifying Consumers' Voice: The Federal Trade Commission's Report Fraud Website Redesign. 525-545 - Simon J. Blanchard, Mike Palazzolo:
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors. 546-565 - Akshina Banerjee, Oleg Urminsky:
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments. 566-592 - Olivia R. Natan:
Choice Frictions in Large Assortments. 593-625 - Yan Xu, Mantian Mandy Hu, Junhong Chu, Andrew T. Ching:
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents. 626-654 - Ziwei Cong, Ying Zhao, Zilei Zhang:
Understanding Users' Content Contribution Behavior When Knowledge Can Be Priced. 655-670 - Qitian Ren:
Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms. 671-690 - Kinshuk Jerath, Qitian Ren:
Consumer Search and Product Returns. 691-710 - Behnam Mohammadi, Nikhil Malik, Tim Derdenger, Kannan Srinivasan:
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers. 711-724 - Shichang Li, Jingchuan Pu, Quan Zheng:
Commentary on "Pricing Prototypical Products". 725-727 - Wilfred Amaldoss, Chuan He:
Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product? 728 - Focus on Authors. 729-732
Volume 44, Number 4, 2025
- Anuj Kapoor, Madhav Kumar:
Frontiers: Generative AI and Personalized Video Advertisements. 733-747 - Yu Song, Puneet Manchanda:
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms? 748-759 - Dominique Olié Lauga, Matthew Selove, Mohammad Zia:
Buying from a Competitor: A Model of Knowledge Spillover and Innovation. 760-776 - Ludovic Stourm, Valeria Stourm:
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy. 777-801 - Mohammad Zia, Dmitri Kuksov:
Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution. 802-819 - Taotao Ye, Venkatesh Shankar:
Close a Store to Open a Pandora's Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage. 820-837 - Luis Armona, Greg Lewis, Georgios Zervas:
Learning Product Characteristics and Consumer Preferences from Search Data. 838-855 - Matthias Kräkel:
Corruption and Stooges in Procurement. 856-873 - Anita Rao, Raluca M. Ursu:
The Impact of Voluntary Labeling. 874-893 - Nan Li, Avery M. Haviv, Mitchell J. Lovett:
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry. 894-915 - Yufeng Huang, Ilya Morozov:
The Promotional Effects of Live Streams by Twitch Influencers. 916-932 - Uttara M. Ananthakrishnan, Naveen Basavaraj, Sabari Rajan Karmegam, Ananya Sen, Michael D. Smith:
Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption. 933-953 - Moritz von Zahn, Kevin Bauer, Cristina Mihale-Wilson, Johanna Jagow, Maximilian Speicher, Oliver Hinz:
Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning. 954-969 - Focus on Authors. 970-973
Volume 44, Number 5, 2025
- Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett A. Johnson, Anja Lambrecht, Tesary Lin, Anna E. Tuchman, Catherine Tucker:
Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing. 975-984 - Khai Xiang Chiong, Seung Mok Simon Kim, Tongil Kim:
Mass Shootings and Their Impact on Retail. 985-994 - Reza Roshangarzadeh, Tongil Kim, Shervin Shahrokhi Tehrani:
Expert's Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients. 1017-1037 - Wilfred Amaldoss, Siddharth Prusty:
Sustainable Consumption: A Strategic Analysis. 1038-1057 - Navid Mojir, Sriya Anbil:
The Value of Professional Ties in B2B Markets. 1058-1081 - Haihao Lu, Duncan Simester, Yuting Zhu:
Optimizing Scalable Targeted Marketing Policies with Constraints. 1082-1103 - Jonne Y. Guyt, Arjen van Lin, Kristopher O. Keller:
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing? 1104-1124 - Yitian (Sky) Liang, Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang, Yubo Chen:
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance. 1125-1144 - Yunfei (Jesse) Yao:
Reputation for Privacy. 1145-1162 - Cheng Chou, Tim Derdenger:
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure. 1163-1187 - Z. Eddie Ning, J. Miguel Villas-Boas, Yunfei (Jesse) Yao:
Search Fatigue, Choice Deferral, and Closure. 1188-1211 - Focus on Authors. 1212-1215
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