"On the Profitability of Loyalty."

Ying Lei et al. (2025)

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DOI: 10.1287/MKSC.2022.0109

access: closed

type: Journal Article

metadata version: 2025-09-06

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Ying Lei, Ji Shen, Ei Yang, Xin Zhai:
On the Profitability of Loyalty. Mark. Sci. 44(2): 306-326 (2025)

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