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Yoon Hi Sung

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2020 – today

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2023
[j5]
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  - journals/tele/LimSH23
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Rachel Esther Lim, Yoon Hi Sung, Ji Mi Hong:
Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness. Telematics Informatics 76: 101920 (2023)
2022
[j4]
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Seungae Lee, Lucy Atkinson, Yoon Hi Sung:
Online bandwagon effects: Quantitative versus qualitative cues in online comments sections. New Media Soc. 24(3): 580-599 (2022)
2020
[j3]
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  - journals/chb/SungL20
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Yoon Hi Sung, Wei-Na Lee:
Doing good while playing: The impact of prosocial advergames on consumer response. Comput. Hum. Behav. 106: 106244 (2020)
[j2]
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Yoon Hi Sung, Dong Hoo Kim, Dongwon Choi, So Young Lee:
Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads. Telematics Informatics 52: 101427 (2020)

2010 – 2019

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2016
[j1]
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Dong Hoo Kim, Yoon Hi Sung, So Young Lee, Dongwon Choi, Yongjun Sung:
Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Comput. Hum. Behav. 57: 312-320 (2016)

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