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"Are you on Timeline or News Feed? The roles of Facebook pages and ..."

Dong Hoo Kim et al. (2016)

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DOI: 10.1016/J.CHB.2015.12.031

access: closed

type: Journal Article

metadata version: 2023-06-26

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  - https://dblp.org/rec/journals/chb/KimSLCS16
Dong Hoo Kim, Yoon Hi Sung, So Young Lee, Dongwon Choi, Yongjun Sung:
Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. Comput. Hum. Behav. 57: 312-320 (2016)

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