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Claudia Valeria Cruz Orellan

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Journal Articles

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2011
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Fu-ren Lin, Rung-Wei Po, Claudia Valeria Cruz Orellan:
Mining purchasing decision rules from service encounter data of retail chain stores. Inf. Syst. E Bus. Manag. 9(2): 193-221 (2011)

Conference and Workshop Papers

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2010
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Fu-ren Lin, Rung-Wei Po, Claudia Valeria Cruz Orellan:
Learning Service Experience from the Service Encounter of a Retailing Chain Storefront. HICSS 2010: 1-10

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