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2020 – today
- 2022
[j16]Salma Karray
, Guiomar Martín-Herrán, Simon Pierre Sigué:
Cooperative advertising in competing supply chains and the long-term effects of retail advertising. J. Oper. Res. Soc. 73(10): 2242-2260 (2022)- 2021
- [j15]Salma Karray, Simon Pierre Sigué:
Multichannel retailing and price competition. Int. Trans. Oper. Res. 28(4): 2002-2032 (2021) - 2020
- [j14]Guiomar Martín-Herrán, Simon Pierre Sigué:
Manufacturer defensive and offensive advertising in competing distribution channels. Int. Trans. Oper. Res. 27(2): 958-983 (2020)
2010 – 2019
- 2019
- [j13]Punya Chatterjee, Salma Karray, Simon Pierre Sigué:
Cooperative advertising programs: are accrual constraints necessary? Int. Trans. Oper. Res. 26(6): 2230-2247 (2019) - 2018
- [j12]Salma Karray, Simon Pierre Sigué:
Informational and/or transactional websites: Strategic choices in a distribution channel. Electron. Commer. Res. Appl. 27: 11-22 (2018) - [j11]Salma Karray, Simon Pierre Sigué:
Joint advertising of complementary products sold through an independent retailer. Int. J. Prod. Res. 56(15): 5222-5233 (2018) - 2016
- [j10]Salma Karray, Simon Pierre Sigué:
Should companies jointly promote their complementary products when they compete in other product categories? Eur. J. Oper. Res. 255(2): 620-630 (2016) - 2015
- [j9]Steffen Jørgensen, Simon Pierre Sigué:
Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth. Dyn. Games Appl. 5(4): 523-539 (2015) - [j8]Guiomar Martín-Herrán, Simon Pierre Sigué:
Trade deals and/or on-package coupons. Eur. J. Oper. Res. 241(2): 541-554 (2015) - 2014
- [j7]Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour:
Downstream horizontal integration and multiunit dealership. Int. Trans. Oper. Res. 21(1): 81-101 (2014) - 2011
- [j6]Guiomar Martín-Herrán, Simon Pierre Sigué:
Prices, promotions, and channel profitability: Was the conventional wisdom mistaken? Eur. J. Oper. Res. 211(2): 415-425 (2011) - [j5]Guiomar Martín-Herrán, Simon Pierre Sigué, Georges Zaccour:
Strategic interactions in traditional franchise systems: Are franchisors always better off? Eur. J. Oper. Res. 213(3): 526-537 (2011)
2000 – 2009
- 2009
- [j4]Simon Pierre Sigué, Pradeep Chintagunta:
Advertising strategies in a franchise system. Eur. J. Oper. Res. 198(2): 655-665 (2009) - [j3]Gila E. Fruchter, Simon Pierre Sigué:
Social Relationship and Transactional Marketing Policies - Maximizing Customer Lifetime Value. J. Optimization Theory and Applications 142(3): 469-492 (2009) - 2004
- [j2]Simon Pierre Sigué:
BOOK REVIEW: Differential Games in Marketing. By Steffen Jørgensen and Georges Zaccour. IGTR 6(2): 291-293 (2004) - 2001
- [j1]Steffen Jørgensen, Simon Pierre Sigué, Georges Zaccour:
Stackelberg Leadership in a Marketing Channel. IGTR 3(1): 13-26 (2001)
Coauthor Index
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