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ORCIDRaghuram Iyengar
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2020 – today
- 2022
[j11]Mingyung Kim
, Eric T. Bradlow, Raghuram Iyengar:
Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights. Mark. Sci. 41(4): 420-438 (2022)- 2020
- [j10]Ludovic Stourm, Raghuram Iyengar, Eric T. Bradlow:
A Flexible Demand Model for Complements Using Household Production Theory. Mark. Sci. 39(4): 763-787 (2020)
2010 – 2019
- 2017
- [j9]Yupeng Chen, Raghuram Iyengar, Garud Iyengar:
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis - A Sparse Learning Approach. Mark. Sci. 36(1): 140-156 (2017) - 2015
- [j8]Arun Gopalakrishnan, Raghuram Iyengar, Robert J. Meyer:
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs. Mark. Sci. 34(1): 116-133 (2015) - [j7]Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee:
Social Contagion in New Product Trial and Repeat. Mark. Sci. 34(3): 408-429 (2015) - 2014
- [c2]Jing Peng, Ashish Agarwal, Kartik Hosanagar, Raghuram Iyengar:
Toward Effective Social Contagion: A Micro Level Analysis of the Impact of Dyadic Network Relationship. ICIS 2014 - 2012
- [j6]Raghuram Iyengar, Kamel Jedidi:
A Conjoint Model of Quantity Discounts. Mark. Sci. 31(2): 334-350 (2012) - 2011
- [j5]Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente:
Opinion Leadership and Social Contagion in New Product Diffusion. Mark. Sci. 30(2): 195-212 (2011) - [j4]Raghuram Iyengar, Christophe Van den Bulte, Thomas W. Valente:
Rejoinder - Further Reflections on Studying Social Influence in New Product Diffusion. Mark. Sci. 30(2): 230-232 (2011) - [j3]Christophe Van den Bulte, Raghuram Iyengar:
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models. Mark. Sci. 30(2): 233-248 (2011) - [j2]Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, Peter J. Danaher:
The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services. Mark. Sci. 30(5): 820-836 (2011) - [c1]Sang Pil Han, Anindya Ghose, Raghuram Iyengar:
Network stability and Social Contagion on the Mobile Internet. ICIS 2011
2000 – 2009
- 2003
- [j1]Raghuram Iyengar, Rajeev Kohli:
Why Parrondo's paradox is irrelevant for utility theory, stock buying, and the emergence of life. Complex. 9(1): 23-27 (2003)
Coauthor Index
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