default search action

combined dblp search
author search
venue search
publication search

ask others

Hernán A. Bruno

> Home > Persons

Person information

Refine list

refinements active!

zoomed in on ?? of ?? records

view refined list in

export refined list as

showing all ?? records

Journal Articles

see FAQ

What is the meaning of the colors in the publication lists?

2019
[j3]
- view
  authority control:
- export record
  dblp key:
  - journals/mktsci/KleinVBSB19
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/KleinVBSB19
Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno:
Brand Positioning Based on Brand Image-Country Image Fit. Mark. Sci. 38(3): 516-538 (2019)
2018
[j2]
- view
  authority control:
- export record
  dblp key:
  - journals/mktsci/BrunoCC18
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/BrunoCC18
Hernán A. Bruno, Javier Cebollada, Pradeep K. Chintagunta:
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior. Mark. Sci. 37(4): 631-648 (2018)
2008
[j1]
- view
  authority control:
- export record
  dblp key:
  - journals/mktsci/BrunoV08
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/BrunoV08
Hernán A. Bruno, Naufel J. Vilcassim:
Research Note - Structural Demand Estimation with Varying Product Availability. Mark. Sci. 27(6): 1126-1131 (2008)

Coauthor Index

see FAQ

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.