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Journal Articles
- 2017
[j1]Marco Hubert, Marc Linzmajer, René Riedl, Mirja Hubert, Peter Kenning, Bernd Weber
:
Using Psycho-physiological Interaction Analysis with fMRI Data in IS Research: A Guideline. Commun. Assoc. Inf. Syst. 40: 9 (2017)
Conference and Workshop Papers
- 2021
- [c5]Marc Linzmajer, Gianluca Scheidegger, Thomas Rudolph, Marc Vanhuele:
Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge. ICIS 2021 - 2019
- [c4]Rabea Schrage, Marco Hubert, Marc Linzmajer:
Content is King? The Effectiveness of Message Content, Personalization, and Location in Mobile In-Store Advertising. HICSS 2019: 1-10 - 2015
- [c3]Marc Linzmajer, Sandro Schopfer, Thorben Keller, Liane Nagengast, Elgar Fleisch, Thomas Rudolph:
The Effects of Personalized Recommendations with Popularity Information on Sales - A Field Study in Grocery Retailing. ECIS 2015 - 2012
- [c2]Marco Hubert, Marc Linzmajer, René Riedl, Peter Kenning, Mirja Hubert:
Introducing Connectivity Analysis to NeuroIS Research. ICIS 2012 - 2011
- [c1]Christian Brock, Markus Blut, Marc Linzmajer, Björn Zimmer:
F-commerce and the Crucial Role of Trust. ICIS 2011
Coauthor Index
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