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"The Priming Effects of Relevant and Irrelevant Advertising in Online Auctions."
Alan R. Dennis et al. (2015)
- Alan R. Dennis, Lingyao (Ivy) Yuan
, Christine J. Hsieh, Xuan Feng, Aleesha P. Hedge, Eric M. Webb:
The Priming Effects of Relevant and Irrelevant Advertising in Online Auctions. HICSS 2015: 3394-3404
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