"Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer ..."

Yutong Guo et al. (2022)

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type: Conference or Workshop Paper

metadata version: 2023-02-14

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Yutong Guo, Chao Ban, Xiao Liu, Khim Yong Goh, Xixian Peng, Jiang Yang, Xiaobo Li:
Short-Video Marketing in E-commerce: Analyzing and Predicting Consumer Response. ICIS 2022

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