"Reconsidering consumer need for touch: Latent class analysis and purchase ..."

Heli Hallikainen, Nino Ruusunen, Tommi Laukkanen (2022)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2023-02-14

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Heli Hallikainen, Nino Ruusunen, Tommi Laukkanen:
Reconsidering consumer need for touch: Latent class analysis and purchase experience in a 360-virtual store. ICIS 2022

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