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"What Makes Them Play? Hedonic vs. Symbolic Aspects of Girls' Intention to ..."
Florian Pethig, Markus Nöltner, Julia Kroenung (2016)
- Florian Pethig, Markus Nöltner, Julia Kroenung:
What Makes Them Play? Hedonic vs. Symbolic Aspects of Girls' Intention to Adopt Gender-Specific Hedonic Information Systems. ICIS 2016
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