"Developing Mass Customisation: An Empirical Investigation of the ..."

Dimitris Kardaras et al. (2003)

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type: Conference or Workshop Paper

metadata version: 2023-06-02

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Dimitris Kardaras, Bill Karakostas, Eleutherios Papathanassiou, Vana Arkoumani:
Developing Mass Customisation: An Empirical Investigation of the pertaining market, organisational and CRM issues. MCPC 2003: 4:1-4:17

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