"Exploring the effect of AR filter on perceived brand image: The mediating ..."

Jia-Hui Lin et al. (2023)

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type: Conference or Workshop Paper

metadata version: 2023-07-19

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Jia-Hui Lin, Sheng-Wei Lin, Tzu-Yang Chu, Hung-Ting Lin:
Exploring the effect of AR filter on perceived brand image: The mediating role of realistic experience. PACIS 2023: 87

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