"A Cross-Cultural Study of intrusiveness and fluency effects of Web Ads."

Xin Wei Wang, Tingru Cui, Hock-Hai Teo (2014)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2016-11-09

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Xin Wei Wang, Tingru Cui, Hock-Hai Teo:
A Cross-Cultural Study of intrusiveness and fluency effects of Web Ads. PACIS 2014: 306

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