"What Drives Social Commerce: the Role of parasocial Interaction."

Li Xiang, Xiabing Zheng, Xi Hu (2014)

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type: Conference or Workshop Paper

metadata version: 2014-11-25

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Li Xiang, Xiabing Zheng, Xi Hu:
What Drives Social Commerce: the Role of parasocial Interaction. PACIS 2014: 86

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