"Country Image, e-WOM and Purchase Intention of Korean Products in China - ..."

Dekui Li et al. (2014)

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type: Conference or Workshop Paper

metadata version: 2019-06-14

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Dekui Li, Jinlong Zhang, Zhehui Xiao, Xiang Wu:
Country Image, e-WOM and Purchase Intention of Korean Products in China - - With Korean Cosmetic Products as an Example. WHICEB 2014: 56

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