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"An exploratory study of implementation of customer relationship management ..."

Aihie Osarenkhoe, Az-Eddine Bennani (2007)

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DOI: 10.1108/14637150710721177

access: closed

type: Journal Article

metadata version: 2022-10-02

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  - https://dblp.org/rec/journals/bpmj/OsarenkhoeB07
Aihie Osarenkhoe, Az-Eddine Bennani:
An exploratory study of implementation of customer relationship management strategy. Bus. Process. Manag. J. 13(1): 139-164 (2007)

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