"Mobile customer relationship management: an exploratory analysis of ..."

Marta Valsecchi, Filippo Renga, Andrea Rangone (2007)

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DOI: 10.1108/14637150710834532

access: closed

type: Journal Article

metadata version: 2025-05-01

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Marta Valsecchi, Filippo Renga, Andrea Rangone:
Mobile customer relationship management: an exploratory analysis of Italian applications. Bus. Process. Manag. J. 13(6): 755-770 (2007)

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