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"Does game rules work as a game changer? Analyzing the effect of rule ..."

Sreejesh S., M. R. Anusree, Abhilash Ponnam (2018)

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DOI: 10.1016/J.CHB.2017.12.034

access: closed

type: Journal Article

metadata version: 2020-02-18

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Sreejesh S., M. R. Anusree, Abhilash Ponnam:
Does game rules work as a game changer? Analyzing the effect of rule orientation on brand attention and memory in advergames. Comput. Hum. Behav. 81: 325-339 (2018)

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