"Analyzing adoption factors of data-driven nudging for e-commerce platforms ..."

Yushuo Cao et al. (2025)

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DOI: 10.1016/J.ELERAP.2025.101500

access: closed

type: Journal Article

metadata version: 2025-06-26

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Yushuo Cao, Wei Zhong Wang, Yajing Zhang, Muhammet Deveci, Seifedine Kadry, Limin Wang:
Analyzing adoption factors of data-driven nudging for e-commerce platforms using an integrated decision model. Electron. Commer. Res. Appl. 71: 101500 (2025)

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