"Analysing the effects of mobile advertising on consumers' memory."

Philipp Reichhart (2012)

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DOI: 10.1504/IJEB.2012.051115

access: closed

type: Journal Article

metadata version: 2020-07-16

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Philipp Reichhart:
Analysing the effects of mobile advertising on consumers' memory. Int. J. Electron. Bus. 10(2): 101-119 (2012)

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