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2020 – today
- 2020
[j6]Dominik Molitor, Martin Spann
, Anindya Ghose, Philipp Reichhart:
Effectiveness of Location-Based Advertising and the Impact of Interface Design. J. Manag. Inf. Syst. 37(2): 431-456 (2020)
2010 – 2019
- 2019
- [c3]Dominik Molitor, Peter Pal Zubcsek, Martin Spann, Philipp Reichhart:
The Interplay of Retargeting and Location Revisits in Location-Based Advertising. ICIS 2019 - 2018
- [j5]Vesela Tyufekchieva, Philipp Reichhart:
Factors influencing the forwarding behaviour of mobile phone users in the context of mobile advertising in Europe. Int. J. Mob. Commun. 16(2): 209-226 (2018) - [c2]Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart:
Measuring The Effectiveness of Location-Based Mobile Push vs. Pull Targeting. ICIS 2018 - 2016
- [c1]Dominik Molitor, Philipp Reichhart, Martin Spann:
Location-Based Advertising and Contextual Mobile Targeting. ICIS 2016 - 2015
- [j4]Benedikt Römer, Philipp Reichhart, Arnold Picot:
Smart energy for Robinson Crusoe: an empirical analysis of the adoption of IS-enhanced electricity storage systems. Electron. Mark. 25(1): 47-60 (2015) - 2014
- [j3]Philipp Reichhart:
Identifying factors influencing the customers purchase behaviour due to location-based promotions. Int. J. Mob. Commun. 12(6): 642-660 (2014) - 2013
- [j2]Philipp Reichhart, Christian Pescher, Martin Spann:
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products. Electron. Mark. 23(3): 217-225 (2013) - 2012
- [j1]Philipp Reichhart:
Analysing the effects of mobile advertising on consumers' memory. Int. J. Electron. Bus. 10(2): 101-119 (2012)
Coauthor Index
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