"Social Media Advertisements and Buying Behaviour: A Study of Indian ..."

Yuvika Gupta, Samik Shome (2020)

> Home

Details and statistics

DOI: 10.4018/IJOM.2020070104

access: closed

type: Journal Article

metadata version: 2021-04-29

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijom/GuptaS20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijom/GuptaS20
Yuvika Gupta, Samik Shome:
Social Media Advertisements and Buying Behaviour: A Study of Indian Working Women. Int. J. Online Mark. 10(3): 48-61 (2020)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.