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ORCIDInternational Journal of Online Marketing, Volume 10
Volume 10, Number 1, 2020
- Utkal Khandelwal
, Seemant Kumar Yadav, Yogesh Kumar:
Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers. 1-14 - M. Sadiq Sohail, Mehedi Hasan, Azlin Fathima Sohail:
The Impact of Social Media Marketing on Brand Trust and Brand Loyalty: An Arab Perspective. 15-31 - Bandar Khalaf Alharthey:
The Role of Online Trust in Forming Online Shopping Intentions. 32-57 - Tahir Iqbal:
An Assessment of the Impact that Service Quality and Customer Satisfaction Possess on Customer Loyalty in Internet Banking. 58-71 - Eman Ali Alghamdi, Naima Bogari:
The Impact of Social Media Platforms "Instagram" and "Snapchat" on the Purchasing Decision - Structural Equation Modelling Approach: Social Media Platforms. 72-94
Volume 10, Number 2, 2020
- Umama Nasrin Haque, Rabin Mazumder:
A Study on the Relationship Between Customer Loyalty and Customer Trust in Online Shopping. 1-16 - Chand Prakash Saini:
Difficulty in Transition: Study on Hindrances in Online Shopping for Potential Shoppers. 17-29 - Susana Bernardino, José Freitas Santos, José Cadima Ribeiro, André Freitas:
Determinants of the Effective Use of UGC (User-Generated Content) on Hotel Room Bookings by Portuguese Travellers. 30-43 - Umar Farooq Gillani, Muhammad Ishfaq Khan, Manzar Waseem Ishaq, Kashif Aziz, Muhammad Nawas Akram:
The Factors of Why the People of Pakistan Do Not Purchase Paid Apps. 44-56 - Tahir Iqbal:
Best Customer Experience in E-Retailing: A Knowledge-Based Empirical Model. 57-73
Volume 10, Number 3, 2020
- Carol Yirong Lu, Michael W. Marek, Brendan T. Chen, I. Cheng Pai:
An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. 1-20 - Rakesh Naidu Ganduri, E. Lokanadha Reddy, T. Narayana Reddy:
Social Media as a Marketing Tool for Political Purpose and Its Implications on Political Knowledge, Participation, and Interest. 21-33 - Jovanna Nathalie Cervantes-Guzmán:
Use of Micro-Influencers as a Creative Strategy in the SMEs of Mexico. 34-47 - Yuvika Gupta, Samik Shome:
Social Media Advertisements and Buying Behaviour: A Study of Indian Working Women. 48-61 - Hadeel Bahjat Al-Haddad, Mohammad Hasan Galib:
A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions. 62-89
Volume 10, Number 4, 2020
- Abubaker Shaouf:
The Role of Website Visual Design in Predicting Consumers' Purchase Intentions: An Empirical Study in a B2C Online Environment. 1-17 - Lorena Herrera López:
A Closer Look at Direct Carrier Billing: Identifying the Determinants of Purchase and Use of a Mobile Game. 18-40 - Vishal Verma, Swati Anand, Kushendra Mishra:
The Pathos and Logos Affecting Online Purchasing Behavior: The Mediating Role of Logos. 41-56 - Vanitha Natesan, Sripriya Venkatesalu:
Food Purchase Using Food Delivery App and Gender Influence: Study of a Small Sample in Coimbatore City. 57-73 - Juin Ghosh Sarkar, Tuhin Mukherjee, Isita Lahiri:
Deep Learning-Based Classification of Customers Towards Online Purchase Behaviour: A Recent Empirical Study for Home Appliances. 74-86
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