"An Exploratory Study on Consumer Purchase Behavior From Live Webcasting ..."

Carol Yirong Lu et al. (2020)

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DOI: 10.4018/IJOM.2020070101

access: closed

type: Journal Article

metadata version: 2021-04-29

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  - https://dblp.org/rec/journals/ijom/LuMCP20
Carol Yirong Lu, Michael W. Marek, Brendan T. Chen, I. Cheng Pai:
An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. Int. J. Online Mark. 10(3): 1-20 (2020)

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