"The Pathos and Logos Affecting Online Purchasing Behavior: The Mediating ..."

Vishal Verma, Swati Anand, Kushendra Mishra (2020)

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DOI: 10.4018/IJOM.2020100103

access: closed

type: Journal Article

metadata version: 2021-04-29

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Vishal Verma, Swati Anand, Kushendra Mishra:
The Pathos and Logos Affecting Online Purchasing Behavior: The Mediating Role of Logos. Int. J. Online Mark. 10(4): 41-56 (2020)

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