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"Relation between brand equity and purchase intention in hotel industry."

Jing Bian, Chunhui Liu (2011)

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DOI: 10.1504/IJSS.2011.040640

access: closed

type: Journal Article

metadata version: 2020-09-24

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Jing Bian, Chunhui Liu:
Relation between brand equity and purchase intention in hotel industry. Int. J. Serv. Stand. 7(1): 18-34 (2011)

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