"Designing for mobile experience beyond the native ad click: Exploring ..."

Nitesh Goyal et al. (2018)

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DOI: 10.1002/ASI.24016

access: closed

type: Journal Article

metadata version: 2025-01-19

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Nitesh Goyal, Marc Bron, Mounia Lalmas, Andrew Haines, Henriette Cramer:
Designing for mobile experience beyond the native ad click: Exploring landing page presentation style and media usage. J. Assoc. Inf. Sci. Technol. 69(7): 913-923 (2018)

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