"Embracing human centric marketing for enhanced firm performance: the role ..."

Mahak Sharma et al. (2025)

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DOI: 10.1108/JKM-03-2024-0321

access: closed

type: Journal Article

metadata version: 2025-08-05

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Mahak Sharma, Pratibha Singh, Gulin Idil Sonmezturk Bolatan, Tugrul U. Daim:
Embracing human centric marketing for enhanced firm performance: the role of innovation strategy in India. J. Knowl. Manag. 29(6): 1880-1913 (2025)

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