"Effectiveness of Location-Based Advertising and the Impact of Interface ..."

Dominik Molitor et al. (2020)

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DOI: 10.1080/07421222.2020.1759922

access: closed

type: Journal Article

metadata version: 2022-06-23

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Dominik Molitor, Martin Spann, Anindya Ghose, Philipp Reichhart:
Effectiveness of Location-Based Advertising and the Impact of Interface Design. J. Manag. Inf. Syst. 37(2): 431-456 (2020)

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