"Product Variety Under Brand Influence: An Empirical Investigation of ..."

Kai Lung Hui (2004)

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DOI: 10.1287/MNSC.1030.0200

access: closed

type: Journal Article

metadata version: 2020-06-30

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Kai Lung Hui:
Product Variety Under Brand Influence: An Empirical Investigation of Personal Computer Demand. Manag. Sci. 50(5): 686-700 (2004)

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