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"An Empirical Analysis of Consumer Purchase Behavior of Base Products and ..."
Xiao Liu, Timothy P. Derdenger, Baohong Sun (2018)
- Xiao Liu
, Timothy P. Derdenger, Baohong Sun:
An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints. Mark. Sci. 37(4): 569-591 (2018)
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