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"From customer orientation to customer satisfaction: the gap between theory ..."
Andy C. L. Yeung, T. C. E. Cheng, Ling-Yau Chan (2004)
- Andy C. L. Yeung
, T. C. E. Cheng
, Ling-Yau Chan:
From customer orientation to customer satisfaction: the gap between theory and practice. IEEE Trans. Engineering Management 51(1): 85-97 (2004)
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