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ORCIDMarketing Science, Volume 35
Volume 35, Number 1, January - February 2016
- K. Sudhir:
Editorial - The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production. 1-9
- Romana Khan, Kanishka Misra, Vishal Singh
:
Will a Fat Tax Work? 10-26 - Hema Yoganarasimhan:
Estimation of Beauty Contest Auctions. 27-54 - Yanwen Wang, Michael Lewis, Vishal Singh:
The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes. 55-72 - A. Yesim Orhun, Sriram Venkataraman, Pradeep K. Chintagunta:
Impact of Competition on Product Decisions: Movie Choices of Exhibitors. 73-92 - Preyas S. Desai, Devavrat Purohit, Bo Zhou:
The Strategic Role of Exchange Promotions. 93-112 - Bing Jing:
Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition. 113-127 - Yogesh V. Joshi, David J. Reibstein, Z. John Zhang:
Turf Wars: Product Line Strategies in Competitive Markets. 128-141 - Mitchell J. Lovett, Richard Staelin:
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment. 142-157 - Andrew T. Ching, Robert Clark, Ignatius Horstmann, Hyunwoo Lim:
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs. 158-181 - Stephen L. France, Sanjoy Ghose:
An Analysis and Visualization Methodology for Identifying and Testing Market Structure. 182-197
Volume 35, Number 2, March - April 2016
- Elisa Montaguti, Scott A. Neslin, Sara Valentini:
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment. 201-217 - Michelle Andrews, Xueming Luo, Zheng Fang, Anindya Ghose:
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness. 218-233 - Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte, Chrysanthos Dellarocas:
Credit Scoring with Social Network Data. 234-258 - Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi:
Keyword Management Costs and "Broad Match" in Sponsored Search Advertising. 259-274 - Xiaojing Dong, Pradeep K. Chintagunta:
Satisfaction Spillovers Across Categories. 275-283 - Dae-Yong Ahn, Jason A. Duan, Carl F. Mela:
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach. 284-303 - Maxim Sinitsyn:
Managing Price Promotions Within a Product Line. 304-318 - John R. Howell, Sanghak Lee, Greg M. Allenby:
Price Promotions in Choice Models. 319-334
Volume 35, Number 3, May - June 2016
- Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser:
Editorial - Marketing Science and Big Data. 341-342
- Aron Culotta, Jennifer Cutler:
Mining Brand Perceptions from Twitter Social Networks. 343-362 - Xiao Liu, Param Vir Singh, Kannan Srinivasan:
A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing. 363-388 - Bruno J. D. Jacobs, Bas Donkers, Dennis Fok:
Model-Based Purchase Predictions for Large Assortments. 389-404 - Michael Trusov, Liye Ma, Zainab Jamal:
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting. 405-426 - Michael Braun, Paul Damien:
Scalable Rejection Sampling for Bayesian Hierarchical Models. 427-444 - Dongling Huang, Lan Luo:
Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning. 445-464 - Joel Barajas, Ram Akella, Marius Holtan, Aaron Flores:
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces. 465-483 - Shasha Lu, Li Xiao, Min Ding:
A Video-Based Automated Recommender (VAR) System for Garments. 484-510 - Daniel M. Ringel, Bernd Skiera:
Visualizing Asymmetric Competition Among More Than 1, 000 Products Using Big Search Data. 511-534
Volume 35, Number 4, July - August 2016
- Ayelet Israeli, Eric T. Anderson, Anne T. Coughlan:
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets. 539-564 - Yanwen Wang, Michael Lewis, Cynthia Cryder, Jim Sprigg:
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. 565-575 - Rosa-Branca Esteves, Joana Resende:
Competitive Targeted Advertising with Price Discrimination. 576-587 - O. Cem Ozturk, Sriram Venkataraman, Pradeep K. Chintagunta:
Price Reactions to Rivals' Local Channel Exits. 588-604 - Fernando Branco, Monic Sun, J. Miguel Villas-Boas:
Too Much Information? Information Provision and Search Costs. 605-618 - Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson, Duncan Simester:
Decision Stages and Asymmetries in Regular Retail Price Pass-Through. 619-639 - Benny Mantin, Eran Rubin:
Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry. 640-655 - Alok R. Saboo, Anindita Chakravarty, Rajdeep Grewal:
Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings. 656-675 - Olivier Rubel, Ashutosh Prasad:
Dynamic Incentives in Sales Force Compensation. 676-689
Volume 35, Number 5, September - October 2016
- Bart J. Bronnenberg, Jun B. Kim, Carl F. Mela:
Zooming In on Choice: How Do Consumers Search for Cameras Online? 693-712 - Nino Hardt, Alex Varbanov, Greg M. Allenby:
Monetizing Ratings Data for Product Research. 713-726 - Ganesh Iyer, David A. Soberman:
Social Responsibility and Product Innovation. 727-742 - C. Jeffrey Cai, Jagmohan S. Raju:
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense. 743-755 - Kinshuk Jerath, S. Sajeesh, Z. John Zhang:
A Model of Unorganized and Organized Retailing in Emerging Economies. 756-778 - Michael Platzer, Thomas Reutterer:
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity. 779-799 - Baojun Jiang, Lin Tian, Yifan Xu, Fuqiang Zhang:
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel. 800-809 - Bram Foubert, Els Gijsbrechts:
Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption. 810-826
Volume 35, Number 6, November - December 2016
- Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan, Abhishek Pani:
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising. 831-848 - K. Sudhir, Subroto Roy, Mathew Cherian:
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content. 849-869 - Junhong Chu, Puneet Manchanda:
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms. 870-893 - Chang Hee Park, Young-Hoon Park:
Investigating Purchase Conversion by Uncovering Online Visit Patterns. 894-914 - Eelco Kappe, Stefan Stremersch:
Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. 915-933 - Vithala R. Rao, Yu Yu, Nita Umashankar:
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation. 934-952 - Joachim Büschken, Greg M. Allenby:
Sentence-Based Text Analysis for Customer Reviews. 953-975 - Fred M. Feinberg, Linda Court Salisbury, Yuanping Ying:
When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research. 976-994
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