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Journal Articles
- 2021
[j7]Xi Chen
, Ralf van der Lans, Michael Trusov:
Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks. Manag. Sci. 67(12): 7575-7598 (2021)- [j6]Savannah Wei Shi, Michael Trusov:
The Path to Click: Are You on It? Mark. Sci. 40(2): 344-365 (2021) - 2020
- [j5]Jorge Mejia, Anandasivam Gopal, Michael Trusov:
Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment. Inf. Syst. Res. 31(4): 1087-1106 (2020) - [j4]Chul Kim, P. K. Kannan, Michael Trusov, Andrea Ordanini:
Modeling Dynamics in Crowdfunding. Mark. Sci. 39(2): 339-365 (2020) - 2016
- [j3]Michael Trusov, Liye Ma, Zainab Jamal:
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting. Mark. Sci. 35(3): 405-426 (2016) - 2011
- [j2]Oliver J. Rutz, Michael Trusov, Randolph E. Bucklin:
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? Mark. Sci. 30(4): 646-665 (2011) - [j1]Oliver J. Rutz, Michael Trusov:
Zooming In on Paid Search Ads - A Consumer-Level Model Calibrated on Aggregated Data. Mark. Sci. 30(5): 789-800 (2011)
Conference and Workshop Papers
- 2016
- [c1]Jorge Mejia, Anand Gopal, Michael Trusov:
Deal or No Deal? Consumer Expectations and Competition in Daily Deals. ICIS 2016
Coauthor Index
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