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Krista J. Li

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Journal Articles

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2024
[j8]
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Krista J. Li:
Product and service innovation with customer recognition. Decis. Sci. 55(1): 17-32 (2024)
2023
[j7]
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Xi Li, Krista J. Li, Yan Xiong:
Channel Coordination of Storable Goods. Mark. Sci. 42(3): 538-550 (2023)
[j6]
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Xi Li, Krista J. Li:
Beating the Algorithm: Consumer Manipulation, Personalized Pricing, and Big Data Management. Manuf. Serv. Oper. Manag. 25(1): 36-49 (2023)
2021
[j5]
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Jianqiang Zhang, Krista J. Li:
Quality Disclosure Under Consumer Loss Aversion. Manag. Sci. 67(8): 5052-5069 (2021)
[j4]
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Krista J. Li:
Behavior-Based Quality Discrimination. Manuf. Serv. Oper. Manag. 23(2): 425-436 (2021)
2018
[j3]
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Krista J. Li:
Behavior-Based Pricing in Marketing Channels. Mark. Sci. 37(2): 310-326 (2018)
[j2]
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  - journals/mktsci/JainL18
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Sanjay Jain, Krista J. Li:
Pricing and Product Design for Vice Goods: A Strategic Analysis. Mark. Sci. 37(4): 592-610 (2018)
2016
[j1]
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Krista J. Li, Sanjay Jain:
Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness. Manag. Sci. 62(9): 2705-2721 (2016)

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