"Measurement of Consumer's Individual Search Costs and their Use for ..."

Martin Spann, Bernd Skiera, Björn Schäfers (2003)

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type: Conference or Workshop Paper

metadata version: 2023-06-02

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Martin Spann, Bernd Skiera, Björn Schäfers:
Measurement of Consumer's Individual Search Costs and their Use for Individualized Pricing. MCPC 2003: 45:1-45:5

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