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ORCIDAlain Yee-Loong Chong
- > Home > Persons > Alain Yee-Loong Chong
Publications
- 2023
[j69]Boying Li
, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong:
The use of social media for a better world: roles of social experience, empathy and personal impulsiveness in charitable crowdfunding. Inf. Technol. People 36(6): 2587-2610 (2023)- [c37]Shiying Zheng, Tanguy Tresor Sindihebura, Xiaodie Pu, Boying Li, Alain Yee-Loong Chong:
Immediate and Long-term Effects of Live Streaming Selling on Product Sales. AMCIS 2023 - 2022
- [j65]Zhengzhi Guan, Fangfang Hou, Boying Li, Chee Wei Phang, Alain Yee-Loong Chong:
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model. Inf. Syst. J. 32(3): 653-689 (2022) - [c30]Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong, Jason Bennett Thatcher:
A Text-Analytic Approach to Deciphering the Roles of Users in Contributing to Collective Storytelling in Social Media. PACIS 2022: 288 - 2020
- [j61]Truong Van Nguyen, Li Zhou, Alain Yee-Loong Chong, Boying Li, Xiaodie Pu:
Predicting customer demand for remanufactured products: A data-mining approach. Eur. J. Oper. Res. 281(3): 543-558 (2020) - [j59]Fangfang Hou, Zhengzhi Guan, Boying Li, Alain Yee-Loong Chong:
Factors influencing people's continuous watching intention and consumption intention in live streaming. Internet Res. 30(1): 141-163 (2020) - [c26]Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee-Loong Chong:
Understanding the Purchase Intention of VIRTU-al gifts in Live Streaming: Flow Theory and Swift Guanxi. ECIS 2020 - [c25]Fangfang Hou, Zhengzhi Guan, Boying Li, Yueqiu Hu, Alain Yee-Loong Chong:
Understanding Purchase Intention in E-Commerce Live Streaming: Roles of Relational Benefits, Technological Features and Fan Identity Salience. PACIS 2020: 46 - [c20]Zhengzhi Guan, Fangfang Hou, Boying Li, Zhao Cai, Alain Yee-Loong Chong, Eric T. K. Lim, Chee-Wee Tan:
Disentangling the Effects of Narrative and Statistical Evidence on Donations in Charitable Crowdfunding: A Narrative Persuasion Perspective. PACIS 2020: 171 - 2019
- [c19]Zhengzhi Guan, Fangfang Hou, Boying Li, Alain Yee-Loong Chong, Chee Wei David Phang:
What Encourages Purchase of Virtual Gifts in Live Streaming: Cognitive Absorption, Social Experience and Technological Environment. ICIS 2019 - [c18]Boying Li, Alain Yee-Loong Chong:
What Influences the Dissemination of Online Rumor Messages: Message Features and Topic-congruence. ICIS 2019 - [c16]Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong:
How Social Experience Encourages Donation Intention to Charitable Crowdfunding Projects on Social Media: Empathy and Personal Impulsiveness. PACIS 2019: 195 - 2018
- [j52]Alain Yee-Loong Chong, Ewelina Lacka, Boying Li, Hing Kai Chan:
The role of social media in enhancing guanxi and perceived effectiveness of E-commerce institutional mechanisms in online marketplace. Inf. Manag. 55(5): 621-632 (2018) - [c15]Teng Ma, Zhengzhi Guan, Boying Li, Fangfang Hou, Alain Yee-Loong Chong:
Importance of Community Influence and Meter Message on Brand Value Co-creation: a Study In Social Commerce Research - in - Progress. CONF-IRM 2018: 32 - [c13]Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong:
What Drives People to Purchase Virtual Gifts in Live Streaming? The Mediating Role of Flow. PACIS 2018: 239 - 2017
- [j47]Alain Yee-Loong Chong, Eugene Ch'ng, Martin J. Liu, Boying Li:
Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews. Int. J. Prod. Res. 55(17): 5142-5156 (2017) - [c9]Boying Li, Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong, Xiaodie Pu:
Evaluating Online Review Helpfulness Based on Elaboration Likelihood Model: the Moderating Role of Readability. PACIS 2017: 257 - 2016
- [j43]Boying Li, Eugene Ch'ng, Alain Yee-Loong Chong, HaiJun Bao:
Predicting online e-marketplace sales performances: A big data approach. Comput. Ind. Eng. 101: 565-571 (2016) - [c7]Fangfang Hou, Alain Yee-Loong Chong, Boying Li:
Factors determining a Firm's Innovativeness: an Empirical Study of Chinese E-Commerce Industry. PACIS 2016: 84 - 2015
- [c4]Boying Li, Alain Yee-Loong Chong, Eugene Ch'ng:
What Triggers Sharing in Viral Marketing? The Role of Emotion and Social Feature. PACIS 2015: 95
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