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Journal Articles
- 2023
[j8]Sridhar Moorthy
, Shervin Shahrokhi Tehrani:
Targeting Advertising Spending and Price on the Hotelling Line. Mark. Sci. 42(6): 1057-1079 (2023)- 2019
- [j7]Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio:
Advertising Strategy in the Presence of Reviews: An Empirical Analysis. Mark. Sci. 38(5): 793-811 (2019) - 2018
- [j6]Przemyslaw Jeziorski, Sridhar Moorthy:
Advertiser Prominence Effects in Search Advertising. Manag. Sci. 64(3): 1365-1383 (2018) - [j5]Sridhar Moorthy, Yongmin Chen, Shervin Shahrokhi Tehrani:
Selling Your Product Through Competitors' Outlets: Channel Strategy When Consumers Comparison Shop. Mark. Sci. 37(1): 138-152 (2018) - 2017
- [j4]Ron N. Borkovsky, Avi Goldfarb, Avery M. Haviv, Sridhar Moorthy:
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management. Mark. Sci. 36(4): 471-499 (2017) - 2012
- [j3]Sridhar Moorthy:
Can Brand Extension Signal Product Quality? Mark. Sci. 31(5): 756-770 (2012) - 2009
- [j2]Avi Goldfarb, Qiang Lu, Sridhar Moorthy:
Measuring Brand Value in an Equilibrium Framework. Mark. Sci. 28(1): 69-86 (2009) - 2005
- [j1]Yuxin Chen, Sridhar Moorthy, Z. John Zhang:
Research Note - Price Discrimination After the Purchase: Rebates as State-Dependent Discounts. Manag. Sci. 51(7): 1131-1140 (2005)
Conference and Workshop Papers
- 2018
- [c2]Sridhar Moorthy, Ruth Pogacar, Samin Khan, Yang Xu:
Is Nike female? Exploring the role of sound symbolism in predicting brand name gender. EMNLP 2018: 1128-1132 - [c1]Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio:
Advertising Strategy in the Presence of Reviews: An Empirical Analysis. EC 2018: 7
Coauthor Index
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