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ORCIDPradeep Chintagunta
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Journal Articles
- 2024
[j46]O. Cem Ozturk
, Cheng He, Pradeep K. Chintagunta:
Frontiers: Inequalities in Dealers' Interest Rate Markups? A Gender- and Race-Based Analysis. Mark. Sci. 43(1): 20-32 (2024)- [j45]Frank Germann, Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim:
Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors. Mark. Sci. 43(2): 244-253 (2024) - [j44]Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta:
Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts. Mark. Sci. 43(3): 564-589 (2024) - [j43]Stephen J. Anderson, Pradeep K. Chintagunta, Naufel J. Vilcassim:
Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales. Mark. Sci. 43(3): 637-672 (2024) - 2023
- [j42]Cheng He, O. Cem Ozturk, Chris Gu, Pradeep K. Chintagunta:
Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions. Manag. Sci. 69(12): 7759-7783 (2023) - [j41]Federico Rossi, Pradeep K. Chintagunta:
Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets. Mark. Sci. 42(4): 794-818 (2023) - 2022
- [j40]Jacquelyn S. Thomas, Pradeep K. Chintagunta:
Invited Commentary - "How Support for Black Lives Matter Impacts Consumer Responses on Social Media". Mark. Sci. 41(6): 1045-1052 (2022) - [j39]Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek:
Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India. Mark. Sci. 41(6): 1118-1144 (2022) - [j38]Ali Goli, Simha Mummalaneni, Pradeep K. Chintagunta, Sanjay K. Dhar:
Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales. Mark. Sci. 41(6): 1163-1180 (2022) - 2021
- [j37]Ali Goli, Pradeep K. Chintagunta:
What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales. Mark. Sci. 40(6): 1169-1198 (2021) - 2020
- [j36]André Bonfrer, Pradeep K. Chintagunta, John H. Roberts, David Corkindale:
Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia. Mark. Sci. 39(1): 234-252 (2020) - [j35]Raluca M. Ursu, Qingliang Wang, Pradeep K. Chintagunta:
Search Duration. Mark. Sci. 39(5): 849-871 (2020) - 2019
- [j34]O. Cem Ozturk, Pradeep K. Chintagunta, Sriram Venkataraman:
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors. Mark. Sci. 38(2): 296-316 (2019) - [j33]Mantian Mandy Hu, Chu (Ivy) Dang, Pradeep K. Chintagunta:
Search and Learning at a Daily Deals Website. Mark. Sci. 38(4): 609-642 (2019) - 2018
- [j32]Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta:
Personalization in Email Marketing: The Role of Noninformative Advertising Content. Mark. Sci. 37(2): 236-258 (2018) - [j31]Hernán A. Bruno, Javier Cebollada, Pradeep K. Chintagunta:
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior. Mark. Sci. 37(4): 631-648 (2018) - [j30]Federico Rossi, Pradeep K. Chintagunta:
Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway. Mark. Sci. 37(5): 753-770 (2018) - [j29]Pradeep K. Chintagunta, Marco Shaojun Qin, Maria Ana Vitorino:
Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry. Mark. Sci. 37(6): 883-911 (2018) - 2017
- [j28]Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta:
Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments. Manag. Sci. 63(8): 2688-2705 (2017) - [j27]Elisabeth Honka, Pradeep Chintagunta:
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry. Mark. Sci. 36(1): 21-42 (2017) - [j26]Hongju Liu, Qiang Liu, Pradeep K. Chintagunta:
Promotion Spillovers: Drug Detailing in Combination Therapy. Mark. Sci. 36(3): 382-401 (2017) - [j25]Ram Bala, Pradeep Bhardwaj, Pradeep K. Chintagunta:
Pharmaceutical Product Recalls: Category Effects and Competitor Response. Mark. Sci. 36(6): 931-943 (2017) - 2016
- [j24]A. Yesim Orhun, Sriram Venkataraman, Pradeep K. Chintagunta:
Impact of Competition on Product Decisions: Movie Choices of Exhibitors. Mark. Sci. 35(1): 73-92 (2016) - [j23]Xiaojing Dong, Pradeep K. Chintagunta:
Satisfaction Spillovers Across Categories. Mark. Sci. 35(2): 275-283 (2016) - [j22]Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser:
Editorial - Marketing Science and Big Data. Mark. Sci. 35(3): 341-342 (2016) - [j21]O. Cem Ozturk, Sriram Venkataraman, Pradeep K. Chintagunta:
Price Reactions to Rivals' Local Channel Exits. Mark. Sci. 35(4): 588-604 (2016) - 2015
- [j20]S. Sriram, Pradeep K. Chintagunta, Puneet Manchanda:
Service Quality Variability and Termination Behavior. Manag. Sci. 61(11): 2739-2759 (2015) - 2013
- [j19]Shyam Gopinath, Pradeep K. Chintagunta, Sriram Venkataraman:
Blogs, Advertising, and Local-Market Movie Box Office Performance. Manag. Sci. 59(12): 2635-2654 (2013) - [j18]Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin:
Editorial - Marketing Science: A Strategic Review. Mark. Sci. 32(1): 4-7 (2013) - 2012
- [j17]Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada:
Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. Mark. Sci. 31(1): 96-114 (2012) - 2011
- [j16]Pradeep K. Chintagunta, Preyas S. Desai:
Introduction to the Special Issue on Marketing Within the Enterprise and Beyond. Manag. Sci. 57(9): 1511 (2011) - [j15]V. Kumar, S. Sriram, Anita Luo, Pradeep K. Chintagunta:
Assessing the Effect of Marketing Investments in a Business Marketing Context. Mark. Sci. 30(5): 924-940 (2011) - [j14]Pradeep K. Chintagunta, Harikesh S. Nair:
Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing. Mark. Sci. 30(6): 977-996 (2011) - 2010
- [j13]Jean-Pierre Dubé, Günter J. Hitsch, Pradeep K. Chintagunta:
Tipping and Concentration in Markets with Indirect Network Effects. Mark. Sci. 29(2): 216-249 (2010) - [j12]S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwal:
Investigating Consumer Purchase Behavior in Related Technology Product Categories. Mark. Sci. 29(2): 291-314 (2010) - [j11]Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta:
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service. Mark. Sci. 29(4): 690-700 (2010) - [j10]Hongju Liu, Pradeep K. Chintagunta, Ting Zhu:
Complementarities and the Demand for Home Broadband Internet Services. Mark. Sci. 29(4): 701-720 (2010) - [j9]Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman:
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. Mark. Sci. 29(5): 944-957 (2010) - 2009
- [j8]Simon Pierre Sigué, Pradeep Chintagunta:
Advertising strategies in a franchise system. Eur. J. Oper. Res. 198(2): 655-665 (2009) - [j7]Junhong Chu, Pradeep Chintagunta:
Quantifying the Economic Value of Warranties in the U.S. Server Market. Mark. Sci. 28(1): 99-121 (2009) - 2008
- [j6]Junhong Chu, Pradeep Chintagunta, Javier Cebollada:
Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels. Mark. Sci. 27(2): 283-299 (2008) - 2006
- [j5]R. Venkatesh, Pradeep Chintagunta, Vijay Mahajan:
Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands. Manag. Sci. 52(4): 613-622 (2006) - [j4]Inseong Song, Pradeep K. Chintagunta:
Measuring Cross-Category Price Effects with Aggregate Store Data. Manag. Sci. 52(10): 1594-1609 (2006) - 2005
- [j3]Pradeep Chintagunta, Jean-Pierre Dubé, Khim Yong Goh:
Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models. Manag. Sci. 51(5): 832-849 (2005) - 2002
- [j2]Pradeep K. Chintagunta, André Bonfrer, Inseong Song:
Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior. Manag. Sci. 48(10): 1242-1267 (2002) - 1999
- [j1]Pradeep K. Chintagunta:
Measuring the effects of new brand introduction on inter-brand strategic interaction. Eur. J. Oper. Res. 118(2): 315-331 (1999)
Coauthor Index
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